Jason Holley and Paul Gulati of Universal Design Studio Rethink Design

Universal Design Studio (UDS), an architectural practice founded in 2001 by Edward Barber and Jay Osgerby, is celebrating two decades of groundbreaking work. Documented in their new book, 'Inside Out' (Phaidon), the studio’s success is attributed to its collaborative spirit, involving over 240 individuals throughout its history. Unlike traditional design firms that emphasize a singular artistic vision, UDS operates as an “experimental playground” where multiple thinkers contribute to a diverse portfolio of projects. These projects span retail spaces for luxury brands like Stella McCartney and Mulberry, hospitality ventures such as the Ace Hotel in Shoreditch and a cocktail bar for Fortnum & Mason, exhibition designs for the V&A Museum and Frieze Art Fair, and workspaces for IMB and Jimmy Choo. Barber and Osgerby initially established UDS to differentiate their architectural and interiors work from their product and furniture design studio. They recognized that while a multidisciplinary approach was common in Italy, it was less understood in the UK. This led them to create a new division focused on architecture and interiors, with a strong emphasis on collaboration. The studio maintains an egalitarian approach, where no single author dictates a project's direction. Instead, teams work collectively, valuing diverse perspectives to break new ground and challenge conventional thinking in each sector. UDS is also known for its commitment to reusing and repurposing existing buildings, prioritizing how spaces are utilized and how they serve their communities over demolition and new construction. Despite being an architectural practice, Osgerby notes that they primarily focus on interior and adaptive reuse projects rather than constructing new buildings from the ground up. Jason Holley, director of UDS, explains that the studio's principle is to work 'from the inside out,' focusing on human experience and the specific context of a building. This ensures that every design solution is tailored to its site and users, rather than adhering to a signature stylistic approach. Key projects illustrate UDS's impact. The Stella McCartney stores in New York and London, completed in 2003, were early successes, demonstrating the seamless integration of bespoke product, industrial design, and interior architecture. The custom-made tile used in these stores exemplifies the studio's philosophy of bringing the detail of furniture design to architectural spaces. In 2012, the interactive Google Web Lab at the Science Museum showcased UDS's ability to blend physical and digital worlds, creating an engaging space for technological exploration and storytelling. The Ace Hotel in Shoreditch, completed in 2013, marked a pivotal moment for both the studio and the surrounding neighborhood. UDS, despite having no prior hotel experience, embraced the challenge and collaborated closely with the Ace team. This project, which blended hotel functionality with local culture and casual workspace, became a significant contributor to the area's identity. This success led to a long-term partnership with The Office Group, for whom UDS designed Tintagel House and other workspaces. Looking ahead, co-director Paul Gulati identifies future areas of focus, including improving experiences in healthcare for the aging community and revitalizing high streets, leveraging their expertise in creating community-focused spaces. Mobility and electric vehicles are also areas of interest. Holley emphasizes the studio's goal of creating spaces that people deserve, seeking clients and collaborators who share their passion for openness and innovation. Osgerby reflects on the studio's core aim as recreating a 'campus atmosphere,' reminiscent of his time at the Royal College of Art, where interdisciplinary collaboration fostered productive and exciting exchanges of ideas. #UniversalDesignStudio #ArchitecturePractice #InteriorDesign #CollaborativeDesign #SustainableDesign #EdwardBarber #JayOsgerby #HospitalityDesign #RetailDesign

This article features an interview with Mary Graham and Nicole Salvesen, co-founders of the interior design firm Salvesen Graham, renowned for their classic-meets-contemporary aesthetic. The discussion centers around the launch of their debut book, ‘A New English Style: Timeless Interiors by Salvesen Graham,’ offering insights into their design philosophy, sources of inspiration, and fundamental style principles. The designers reflect on the book's creation process, noting that it prompted a deeper consideration of their client work, their evolution as a practice, and their aspirations for growth. They emphasize that English style is inherently dynamic, characterized by ongoing change and the layering of new elements onto existing structures. The process also allowed them to revisit earlier projects, confirming the enduring quality of their initial designs even after a decade. Addressing the balance between English style's rich legacy and contemporary relevance, Salvesen and Graham explain that they always begin by examining the building itself. This approach helps identify traditional elements to be preserved, restored, and celebrated, guiding the overall design direction. They stress that homes should be vibrant and lived-in, not static museums. To inject modernity, particularly in traditional settings, they prioritize personal belongings such as artwork, books, and object collections. They highlight the impact of combining a formal drawing room with a striking piece of contemporary art as a central feature. Regarding the influence of location and setting, the designers assert that the essence of English style is not geographically confined. It can be successfully applied globally, adapting its unique character to each new environment. They liken this adaptability to how each project differs based on individual client preferences. The core of their approach lies in the 'spirit of decorating,' which encompasses layering, incorporating antiques, and prioritizing comfort, rather than being dictated by a specific setting. Layering is a fundamental aspect of their style, and they advise confidence in its execution, suggesting that more layering often leads to better results. They advocate for a mix of patterns and plains, alongside a variety of textures, to achieve depth in a room. For instance, the light-absorbing quality of thick cotton velvet can effectively contrast with a light-reflecting chintz. They clarify that layering extends beyond fabrics to include all elements of a room: flooring, lighting, art, books, and the tones and finishes of paintwork. The aim is a considered, not necessarily fussy, aesthetic. The designers emphasize the critical role of antiques in grounding a room and imparting authenticity, advocating for pieces with clean lines and excellent proportions, whether a 1970s glass lamp or a Georgian center table paired with a modern pendant light. They advise a gradual approach to incorporating antiques, adding pieces over time until a personal balance is achieved. Their approach to color involves strategic splashes in unexpected places within traditional spaces, such as inside a larder cupboard or at the end of a corridor. They acknowledge a contemporary conservatism regarding color in homes, contrasting it with historical periods that embraced more vibrant palettes. Often, they derive color inspiration from a favorite patterned fabric, extracting various hues and applying them with differing intensities to establish a room's identity. The designers confess to occasionally bending conventional design rules in their own homes, particularly regarding pragmatic considerations like heating requirements, prioritizing aesthetics over strict guidelines. They also take a relaxed stance on rules concerning wall light height or furniture spacing, believing that comfort and intuition are paramount. Living with their own interiors has reinforced the importance of quality design and craftsmanship. They note that well-made, classic pieces provide a stable foundation around which styles can evolve, allowing accessories, artwork, and furniture coverings to change while the room's essential structure remains. This concept of 'getting the bones right' applies to architectural details, room layouts, and investment pieces. They draw a parallel to fashion, where a timeless core allows for subsequent embellishment. The concept of 'Future Heritage' means creating interiors that honor and draw inspiration from the past while integrating modern aesthetics, technologies, and lifestyles. Their designs aim to bridge historical elements with contemporary innovations, yielding interiors that are both timeless and forward-looking. Ultimately, they hope their book offers readers a versatile, approachable, and accessible guide, encouraging them to celebrate heritage without being constrained by tradition, and to confidently infuse their homes with personal expression. #InteriorDesign #SalvesenGraham #EnglishStyle #FutureHeritage #TimelessInteriors #DesignInspiration #HomeDecor #Layering #Antiques

Holly Hunt, a significant figure in the interior design industry, has been inducted into the 2024 Interior Design Hall of Fame. Born in 1942 in San Angelo, Texas, Hunt initially pursued a career in fashion after majoring in English at Texas Tech. Her early professional experience included an executive training program at Foley’s, a Houston department store, and a role as an assistant buyer in millinery, followed by designing for a costume jewelry company in New York City in 1969. Hunt’s pivotal entry into the design world occurred in 1983 when she acquired R.J. Randolph, a struggling showroom at Chicago’s Merchandise Mart. She rebranded it under her own name, HOLLY HUNT, and embarked on a mission to redefine the showroom experience. Her approach was revolutionary for its time, focusing on elevating customer service, improving product display, and introducing transparency in pricing—a practice that faced initial industry resistance. Hunt curated showrooms that resembled actual living spaces, integrating architectural details, artwork, and a diverse mix of products and styles. She championed established designers like Vladimir Kagan and Rose Tarlow, while also discovering and promoting emerging talents such as glass artist Alison Berger and furniture maker Christian Astuguevieille. The company’s sophisticated branding and marketing materials were developed with the avant-garde graphics studio Thirst, all united by a commitment to superior quality. A key collaboration in the early 1990s was with French furniture designer Christian Liaigre, whose sleek, monochromatic aesthetic resonated with Hunt’s own. Hunt’s company became instrumental in manufacturing and distributing Liaigre’s designs in the U.S., influencing American interior design with rich dark woods and creamy textiles. This partnership gained significant recognition when André Balazs's Mercer Hotel in Manhattan opened with Liaigre-designed interiors in 1997. Hunt’s strategic vision extended to expanding her showrooms, notably opening one in the nascent Miami Design District in 1998. Designed by architect Alison Spear, this showroom deviated from conventional layouts, offering a luxury boutique experience accessible to all. Another Manhattan showroom, intended to open in October 2001, was successfully launched just two months after the 9/11 events, demonstrating Hunt’s resilience and foresight. She navigated the 2008 recession by restructuring her company, which led to the creation of Holly Hunt Modern, a collection that surpassed the profitability of her previous collaborations. In 2014, Knoll acquired HOLLY HUNT for $110 million. Hunt remained CEO for two years, overseeing expansions in Dallas and Los Angeles, and continued as a consultant until 2019. During this period, she undertook design projects such as a penthouse at the Surf Club in Miami Beach. Currently, Hunt leads House of Hunt, a Chicago-based interior architecture and furniture studio, engaging in projects ranging from product design, like the Dune sofa for HOLLY HUNT, to comprehensive home renovations. Her career trajectory is marked by continuous evolution and an adaptability to challenges, consistently eschewing rigid business plans in favor of dynamic engagement. #HollyHunt #InteriorDesign #HallOfFame #FurnitureDesign #ShowroomInnovation #DesignEntrepreneur #LuxuryDesign #ChristianLiaigre #DesignIndustry

Henry Holland, a prominent figure initially known for his contributions to the fashion industry, has successfully transitioned into a ceramics artist, establishing Henry Holland Studio. This article delves into his creative journey and the diverse influences that have shaped his distinctive style, characterized by boldness and playfulness, which he views as a direct reflection of his personality. Holland emphasizes the role of clothing and home decor as forms of self-expression. His artistic inclination was evident from a young age, with teachers recognizing his creativity and early entrepreneurial endeavors like starting a Christmas card business. His mother served as a significant source of inspiration, fostering his creativity and exhibiting a strong sense of style. The profound impact of her loss over a year ago compelled him to actively seek joy in his work, as he believes sadness hinders his creative output. Presently, his inspiration primarily stems from his friends, family, and husband, as he is drawn to human stories and enjoys weaving narratives into his characterful ceramic and homeware designs. Moving to London from Northern England marked a pivotal moment in Holland's development, where he recognized the importance of taste and personal style amidst the city's diverse cultural landscape. His career path has been serendipitous; he initially pursued journalism but found himself drawn to fashion through a hobby that quickly evolved into a brand. Similarly, his foray into ceramics during the pandemic began with lessons and organically grew into his current studio. He highlights the unexpected synergies between the fashion and homeware industries, noting that his fashion background provided invaluable business training, and he now appreciates the more relaxed pace of the homeware sector. Travel has also played a crucial role in shaping his creative vision. Childhood experiences in the French countryside, accompanying his parents to antique markets, exposed him to various design periods, from art deco to mid-century modern. This early exposure instilled a deep appreciation for diverse aesthetics. He is an avid collector of Richard Bernstein's *Interview* magazine covers from the 1970s and 80s, valuing them as miniature pieces of pop culture history that illustrate the nascent intersection of fashion, culture, and celebrity. His most cherished item is a Debbie Harry cover signed by Andy Warhol and Truman Capote. While not an extensive reader, Holland finds value in self-help and spiritual guides, citing Eckhart Tolle's *The Power of Now* as particularly impactful. He also utilizes Blinkist to access condensed book summaries, a testament to his admitted impatience. Film, specifically costume and set design, provides another rich source of inspiration. He admires Baz Luhrmann's visually striking films, particularly *Romeo & Juliet*, and often references 1990s teen movies like *Clueless*, *Hackers*, and *Empire Records* in his fashion work. His musical tastes lean towards 90s pop, influenced by his first job at *Smash Hits* magazine, and he enjoys sharing these playlists with his studio team. Despite not being a keen cook, he hopes a forthcoming kitchen renovation will spark culinary creativity, though he prefers dining out. His favorite restaurant is Brat in London, known for its exceptional food and cocktails and its chef, Tomos Parry, whom he considers a friend. Holland expresses admiration for numerous contemporary creatives. He acknowledges the challenges faced by professional creatives and values the heart and soul they invest in their projects. He is particularly impressed by Es Devlin's set design and fellow ceramicists like John Booth, whose vibrant use of color he appreciates, and Alma Berrow for her humor. He also follows Christabel MacGreevy's transition into ceramics and is a significant admirer of Dirk Vander Kooij's work, especially his innovative use of recycled plastic materials, exemplified by a Melting Pot dining table that represents their first significant home investment. #HenryHollandStudio #InteriorDesign #CeramicsArt #CreativeInspiration #FashionToHomeware #PopCultureInfluence #TravelInfluence #DesignPhilosophy

Cuff Studio, based in Los Angeles, has unveiled its Common Ground collection of furniture and lighting as part of the Virtual Design Festival (VDF) x Sight Unseen collaboration. This collection is featured in Offsite Online, a virtual exhibition curated by Sight Unseen, a digital magazine focused on contemporary design. The Common Ground series includes two tables, a bench, an armchair, and a light, all designed to showcase the studio's distinctive design philosophy that merges angular, architectural forms with playful, feminine elements. The studio's co-founder, Kristi Bender, explains that Cuff Studio consistently integrates curves and edges, formality with casualness, and femininity with a sense of 'testosterone' into their designs. This approach is evident in the Arc bench, chair, and console table, which incorporate the classic architectural arch. For the seating designs, this typically masculine architectural element is softened by luxurious leather or pink velvet upholstery. The Arc console table, while possessing a solid volume, features brass-filled channels that allow light to pass through and hand-chiselled grooves on its exterior, providing an organic counterpoint to its geometric shape. Another piece, the Paddle table, modernizes a traditional material, solid oak. The oak is bleached to achieve a clean white tone, and its thick edges are rounded, giving it a playful, substantial silhouette. The Five Track Surface Light, conversely, utilizes a flexible material—rope—which is meticulously wrapped around a rigid, tubular frame. This light fixture can be installed on walls or ceilings and is available in natural white cotton, as well as a variety of other colors. Wendy Schwartz, the other half of Cuff Studio, emphasizes that the collection aims to demonstrate how contrasting design elements can coexist harmoniously, reflecting a broader message of unity. The studio believes that the creative process can bring people together, particularly in a world marked by political polarization. The Common Ground collection was initially launched in early 2020 at the duo's new studio in Hollywood. This launch was intended not just for press or buyers but as a celebration with fellow makers and artisans, fostering in-person connections within the design community in Los Angeles. This initial gathering highlighted the value of direct interaction and shared passion among creatives. #FurnitureDesign #LightingDesign #CuffStudio #VirtualDesignFestival #SightUnseen #InteriorDesign #ContemporaryDesign #ProductLaunch #DesignPhilosophy

This article features an interview with Grania Murray, an interior designer with over 25 years of experience, originally from Ireland and now based in Los Angeles. Murray emphasizes that clarity is the most crucial factor behind her success. She specializes in guiding clients through complex design decisions with a sense of calm and clear direction, helping them navigate the often overwhelming process of building or renovating spaces. Her professional approach focuses on simplifying complicated choices, allowing clients to move forward with confidence in their projects. Murray's dedication to providing clarity in design became deeply personal after the devastating LA wildfires, which led to her daughter and daughter-in-law losing their home. Witnessing their struggle with loss, bureaucratic hurdles, and a multitude of decisions highlighted the critical need for guidance during such challenging times. This experience inspired her to create "The Design Align," a service that offers high-level, strategic support to clients before they commit to potentially costly decisions. This initiative focuses on helping clients understand the broader picture and establish a clear foundation for their projects, demonstrating her commitment to making design accessible and less daunting. While she continues to run a full-service interior design studio, The Design Align represents a significant and proud expansion of her work, driven by a desire to share her extensive knowledge and experience. Murray credits Jane McDonnell, Co-Founder and Publisher of The Gloss Magazine and Co-Founder of DESIGN WEEK DUBLIN, for playing a pivotal role in her career. McDonnell saw Murray's home design in Ireland, suggested she pursue interior design professionally, and subsequently featured her work in an article. This feature led to Murray acquiring her first clients, effectively launching her career in the field. Murray reflects on her childhood passion for rearranging furniture, highlighting an innate inclination towards understanding how spaces feel. She views design as a means of making sense of the world, emphasizing the blend of form and function to create spaces that evoke a sense of "home at last." Her design philosophy involves mixing old and new elements, incorporating art, vintage finds, handmade pieces, and clients' existing treasures to achieve unique and personal interiors. What truly distinguishes Murray's work is not just the aesthetic but the comprehensive client experience she provides. Her approach is described as strategic, empathetic, and deeply attuned to fostering comfort and stability within a space. She prioritizes listening to her clients and making choices that align with her values, particularly concerning sustainability. She acknowledges facing challenges like dry spells, unsuccessful detours, and the difficulties of relocating to Los Angeles and starting over. However, her resilience and quiet determination have been constant driving forces. Murray advises that one does not need all the answers but rather needs to focus on what matters most and act accordingly. She believes that great design stems from clarity—understanding a space's purpose, aligning it with practical considerations like budget, timing, and emotional connection, and allowing beauty to emerge naturally. She also shares a favorite quote by Paulo Coelho: "When you want something, all the Universe conspires in helping you achieve it," reflecting her belief in universal support for one's aspirations. Murray concludes the interview by sharing recommendations for visitors to Los Angeles, drawing from her diverse experiences living across the city. Her suggestions include day trips to Lake Arrowhead for its lake and brewery, and Santa Ynez for wine tasting, with Buttonwood being a favorite spot. She also recommends scenic drives along the Pacific Coast Highway to experience classic LA coastal vibes. For morning or afternoon activities, she suggests visiting The Huntington Gardens and The Norton Simon Gallery in Pasadena, and taking a clay class at Green & Bisque in Pasadena. For dining, she highlights Star Leaf (Asian Fusion) and Redbird (Downtown LA), and mentions Los Felix as an all-time favorite. For drinks, The Pasadena Hotel is recommended, and for entertainment, she enthusiastically suggests Blah Blah Karaoke and any show at The Pantages. #InteriorDesign #GraniaMurray #DesignPhilosophy #ClientClarity #TheDesignAlign #CareerJourney #LosAngelesDesigner #Resilience

The article highlights the collaboration between Ghanaian spatial design studio Limbo Accra and London-based multidisciplinary design practice Alaska Alaska, focusing on their shared philosophies regarding design communities and empowering the next generation of Black design innovators. Limbo Accra, founded by Dominique Petit-Frère, has established a robust network through global partnerships with prominent urban space-makers and architectural enthusiasts. This collaboration is part of a series exploring critical issues in contemporary design, such as design intention, intergenerationality, creativity, and change within Africa and its diaspora. Tawanda Chiweshe, the studio director of Alaska Alaska, is a key figure in this discussion. Described as a ‘creative navigator’ and designer, Chiweshe leads Alaska Alaska, a practice originally founded by Virgil Abloh. The studio's core mission is to foster young talent in the design industry, providing career-advancing opportunities and thereby empowering a new wave of Black design innovators. Chiweshe and Petit-Frère's connection was solidified during the development of Freedom Skate Park, Ghana’s inaugural recreational skate park. Their shared vision extends beyond this project, encompassing beliefs in the potency of design communities, the significance of serendipitous connections, and the practical application of these elements to develop tangible design solutions. Chiweshe addresses the exclusivity often present in the design world, acknowledging that the process, which is inherently instinctive, frequently marginalizes certain individuals. He emphasizes Alaska Alaska’s commitment to dismantling these barriers by empowering its team members to articulate their thoughts and encouraging those within their influence to do the same. This approach is crucial for fostering inclusivity and diverse perspectives within the design sphere. His personal experiences, from schooling in Hertfordshire to art school in London, reveal that his cultural background has often been considered an outlier. However, this background has also served as a steadfast 'anchor,' providing a unique lens through which new experiences are contextualized and understood. Chiweshe came to realize that design perspectives rooted in his heritage hold significant value and deserve the same recognition and esteem typically afforded to established figures like Le Corbusier. This realization underscores the broader theme of challenging conventional design hierarchies and embracing diverse cultural contributions. He argues that addressing complex issues within design requires 'intersectional solutions,' recognizing the interwoven nature of various social and cultural factors. Alaska Alaska’s work exemplifies this principle through its integration of both practical and theoretical approaches, which aim to uncover new design paradigms and make these changes tangible. The studio's efforts are pivotal in laying new design pathways for future generations, advocating for a re-evaluation of established design perspectives and values. Alaska Alaska serves as a crucial site where these transformative changes are actively taking place. Chiweshe also discusses his creative process, citing the concept of a ‘cutting room floor’ as a significant inspiration for a media piece. He views the elements typically discarded in the creative process as more important than the final product, seeking to present work in a state that is not yet finalized or conventionally showcased. This methodology involves displaying multiple pieces concurrently, allowing them to forge their own relationships and narratives. #SpatialDesign #BlackDesigners #DesignInnovation #CulturalHeritage #DesignCommunity #GhanaianDesign #LondonDesign #VirgilAbloh #IntersectionalDesign

This article highlights 25 influential power duos comprising high-end clientele and their style gurus who collaborate to curate spectacular interiors, ranging from private homes and palaces to public monuments and retail spaces. These partnerships are notable for their impact on the design world, setting high standards for aesthetics and functionality. The article details various collaborations, showcasing the diverse styles and approaches employed by these design teams. One prominent duo features hip-hop superstar Kanye West and Belgian designer Axel Vervoordt. Vervoordt, known for his tasteful minimalism and admiration for the Japanese aesthetic concept of wabi (exalting simplicity), was enlisted by West to perfect his Los Angeles crib's look. Vervoordt's client list also includes Bill Gates, Sting, and Calvin Klein, underscoring his reputation in high-end design. Actress Gwyneth Paltrow partnered with Robin Standefer and Stephen Alesch of Roman and Williams for the Goop Lab in Brentwood, her first permanent store. Roman and Williams, named for their grandfathers, also opened the Guild, a showroom and café in Soho, indicating their expanding influence in the design and lifestyle sectors. Fashion mogul Tom Ford and William Sofield, an inseparable pair for 25 years, have redefined luxury retail spaces. Their collaborations on stores in Madison Avenue and Rodeo Drive are renowned for their opulent design, challenging conventional retail aesthetics. Sarah Jessica Parker initially sought decorating tips from movie executive Eric Hughes in the '90s. His design career officially launched in 2002 after Parker commissioned him to design her Bridgehampton home. Hughes is currently working with architect Morris Adjmi to merge Parker's two West Village townhouses, demonstrating a long-standing and evolving client-designer relationship. The Beckhams, Victoria and David, chose antiques dealer Rose Uniacke to decorate their $44 million Holland Park palace in London. Uniacke is celebrated for her ability to modernize historical settings, creating a unique blend of classic and contemporary design. Lauren Santo Domingo, co-founder of Moda Operandi, continued a family tradition by enlisting French designer Francois Catroux to work on her 18th-century Paris apartment. Catroux has a history with the Santo Domingo family, having worked with them since the early '90s. LVMH CEO Bernard Arnault consistently collaborates with architect Peter Marino, who has designed numerous Louis Vuitton stores, including the flagship on Place Vendôme, showcasing Marino's significant role in shaping the luxury brand's physical presence. Actor Brad Pitt engaged starchitect David Adjaye for sustainable housing projects in New Orleans following Hurricane Katrina. Pitt's Make It Right Foundation, with Adjaye's involvement, constructed over 100 homes in the Lower 9th Ward, highlighting a commitment to socially conscious design. Adjaye later gained acclaim for his work on the National Museum of African American History and Culture. Raf Simons, during his tenure at Calvin Klein, relied on artist Sterling Ruby to infuse the brand's shows, headquarters, and flagship store with distinctive, vibrant energy. This partnership highlights the intersection of art and fashion in design. Collectors Edythe and Eli Broad have a long-standing relationship with Pritzker Prize winner Frank Gehry, commissioning him for their Brentwood manor and the Walt Disney Concert Hall in Los Angeles. Their collaborations underscore their patronage of groundbreaking architecture. French luxury boss Francois-Henry Pinault entrusted Parisian designer Pierre Yovanovitch with his personal office and the Hôtel de Clermont-Tonnerre, the headquarters of his Artémis conglomerate. Yovanovitch is known for incorporating vintage touches into contemporary settings. Former Vice President Joe Biden and his wife Jill selected Victoria Hagan, known as the “queen of restrained elegance,” to design their official private residence. Hagan's clean, timeless interiors aligned with the Bidens' aesthetic preferences. Designer Robert Couturier, celebrated for French-inspired exuberance, is collaborating with artist Jeff Koons to combine two Upper East Side townhouses. This partnership merges Couturier's classic style with Koons's grand artistic vision. John Pawson and Ian Schrager have a two-decade-long friendship and professional collaboration, extending from apartments at the Gramercy Park Hotel to Schrager's penthouse at 40 Bond, and now the West Hollywood Edition hotel. Their work emphasizes minimalist yet luxurious design. Tory Burch first met designer Daniel Romualdez in the late '90s and subsequently hired him for her apartment at the Pierre, followed by numerous homes and over 100 stores, including her Long Island location, showcasing a long and fruitful design partnership. Fashion designer Alexander Wang and Ryan Korban are close friends who collaborate on various projects, including Wang's flagship store and private residences, highlighting a youthful and contemporary approach to design. Ken Fulk, known for his flamboyant designs, is the trusted designer for Silicon Valley's elite, including Instagram's Kevin Systrom. Fulk designed Systrom's home and his wedding, demonstrating his versatility in creating bespoke experiences. Jamie Drake, known for his crisp and colorful rooms, has designed multiple properties for Michael Bloomberg, including his Upper East Side townhouse and his Georgian estate in Southampton, and also restored Gracie Mansion during Bloomberg's mayoral term. Michael Smith decorated the private residence of the Obamas in the White House, earning praise from former First Lady Michelle Obama for upholding the building's history. Smith also designed their 8,200-square-foot Kalorama home after their departure from office. The bond between decorator Stephen Shadley and Oscar winner Diane Keaton spans over 30 years and four homes. Keaton even documented their creation of her 8,000-square-foot Brentwood compound in her book, "The House that Pinterest Built," illustrating a deep, enduring creative partnership. #DesignDuos #InteriorDesign #LuxuryHomes #ArchitecturalPartnerships #CelebrityDesign #HomeDecor #HighEndClientele #ResidentialDesign #CommercialDesign

Krysti Lyn, a whole home designer, discusses her career journey, design philosophy, and personal experiences. She reveals that her career in design began at the young age of seven, identifying it as an innate gift for "seeing in scale." This ability allows her to visualize how objects fit within a room beyond their aesthetic contribution, a skill she considers a designer's superpower. Despite not actively choosing this path, she expresses gratitude for the opportunity to fulfill her purpose daily, serving clients who benefit from her unique perspective. Lyn specializes in a transitional design aesthetic, which involves blending and merging various design styles and periods. She emphasizes her versatility and ability to select appropriate materials for her clients, attributing her success to this client-centric approach. Her professional journey, however, has not been without challenges. She openly shares that her personal and work life was significantly impacted by domestic violence. This experience, while difficult, ultimately strengthened her resolve, teaching her the importance of self-advocacy and re-focusing on her future. She highlights that this period of adversity made her more determined and taught her to establish boundaries, including learning to say "no." Her professional goals include maintaining her status as an authority on design options, continuously integrating new products, tools, and styles into her practice. She prides herself on creating timeless designs for her clients, understanding that her work involves a significant degree of responsibility and trust. These two elements, she notes, are fundamental to her profession. She considers the ability to build and maintain trust with clients as paramount to her success. When asked about her recommendations for a friend visiting Los Angeles, Lyn outlines a personalized itinerary. This includes a casual meal at In-N-Out Burger, followed by a three-day staycation at her home in Palm Desert, complete with a hot tub, private massages, charcuterie, and Malbec red wine. The trip would also feature a short visit to Las Vegas for a show and a stay at a luxury hotel, interspersed with visits to quaint local spots for improv or murder mystery dinners. A morning drive to Malibu for breakfast to enjoy the scenic views is also on the list. For those interested in Hollywood, she mentions a visit to a famous celebrity cemetery. Significantly, she emphasizes introducing her friend, Kathy, to as many clients as possible, revealing Kathy's integral role as a faithful assistant, confidante, and source of support throughout her career. This acknowledgment underscores the importance of personal relationships in her professional life. Lyn also touches upon the role of mentorship in her career, stating that she did not have a traditional mentor. Instead, she navigated her early career through prayer and faith. She acknowledges one instructor from Harrington design college who authored a notable Modern Furniture Resource Book, and expresses that being recognized by Harpo Studios for her participation in "The Ugliest Room Contest" was a pivotal moment, making her feel understood and appreciated early in her career. This recognition served as a validation of her unique talent and approach to design. #InteriorDesign #HomeDecor #TransitionalDesign #DesignPhilosophy #Entrepreneurship #PersonalJourney #CreativeProfession #ClientRelationships #LosAngeles

Generative AI, a rapidly advancing technology utilizing complex machine-learning algorithms, is transforming various fields, including design and architecture. Platforms like DALL-E, Stable Diffusion, and Midjourney can translate simple text commands into highly vivid, detailed renderings of rooms, buildings, and even entire cities. This technology allows users to visualize their dream spaces with unprecedented ease and speed, making imagined concepts material with remarkable clarity. While AI has long been integrated into everyday applications like Spotify, the recent acceleration in the development of open-source text-to-image technologies has surprised experts. These platforms enable quick iteration of design ideas. Architects, who traditionally rely on sketching, CAD software, and rendering, can now type descriptive commands to generate final renderings almost instantly, significantly reducing the time spent on digital screens. This efficiency allows designers to explore a multitude of possibilities and refine their concepts more rapidly, enhancing the creative process by acting as an advanced mood board. Despite the significant potential, professionals emphasize the need for skill and tempered expectations when using generative AI. The tools are most effective when approached as conversational partners rather than deterministic engines, offering suggestions that inspire further refinement. Users like Jose Luis García del Castillo y López, a professor at Harvard’s Graduate School of Design, view AI-generated images as inspirational aids, similar to Pinterest boards, where the primary value lies in curation rather than mere creation. This has led to the emergence of platforms like Promptbase, which sell text commands to achieve specific aesthetic results. However, the rise of generative AI also brings forth debates and concerns. Issues of authorship and intellectual property are prominent, particularly since these platforms are trained by scraping billions of images from the internet, leading to copyright infringement lawsuits, such as Getty Images' action against Stability AI. The ethical implications extend to the potential for bias, as demonstrated by experiments showing AI generating stereotypical or problematic images from random prompts, reflecting biases in the training data. Furthermore, the substantial energy consumption required to operate these powerful AI tools raises environmental concerns. Despite these challenges, many architects and educators are embracing generative AI. They view it as a critical tool for addressing complex, fast-evolving problems like climate change, housing crises, and social justice. By applying critical thinking and developing clear hypotheses, professionals aim to harness AI’s potential for innovative solutions, rather than being overtaken by its rapid development. While the technology is not yet capable of designing fully realized buildings autonomously, it offers an unprecedented opportunity for designers to 'dream out loud' and push the boundaries of creativity, reminiscent of historical architectural movements focused on bold, free-form concepts. #GenerativeAI #ArchitecturalDesign #InteriorDesign #MachineLearning #DigitalDesign #CreativeTechnology #DesignInnovation #AIinArt #FutureofDesign

The Singapore-based interior design firm, Prestige Global Designs, founded by Michael Ong and Jeremy Tay, has garnered international acclaim for its unconventional approach to design. Both founders bring distinct perspectives to their work, with Ong's early aesthetic sensibilities influenced by portraiture and Tay's unexpected entry into design sparked by the elaborate stage presentation of a Faye Wong concert. This diverse background has contributed to their brand's identity, which prioritizes unique and boundary-pushing designs. Ong and Tay draw inspiration from various sources. Ong admires architect Frank Gehry for his commitment to unique designs, innovative shapes, and materials, particularly highlighting Gehry's Knoll’s Cross Check Chair for its blend of form and function. Tay, on the other hand, is inspired by Godefroy de Virieu, the creative director of Petit H, a Hermès sub-brand that reassembles old or imperfect Hermès products into new forms, emphasizing sustainability and creative reuse. This philosophy translates into Tay's own practice, where he transforms items like chopstick rests into wall art or Hermès scarf rings into drawer embellishments, aligning with Gehry's belief in exploring and pushing creative envelopes. Beyond their professional inspirations, the founders share personal interests that subtly influence their design ethos. Both are food enthusiasts; Ong favors Gattopardo Ristorante di Mare for its unique setting in a shophouse and warm Sicilian hospitality, while Tay, who finds cooking therapeutic, appreciates The English House by Marco Pierre White for its colonial-inspired interior and quality food. They describe cooking as analogous to design, involving a careful balance of ingredients and concoctions. Their work attire, ranging from smart casual to formal, reflects a belief in neatness and respect for their work and clients, with Tay highlighting the subtle elegance of an Hermès Fantome jacket. Their design philosophy embraces both vintage and custom pieces, depending on the project's requirements. They aim to infuse character into their designs, often incorporating vintage items like artworks or armchairs, and are open to re-upholstering sentimental client pieces. An example of this is a vintage art deco lamp with a goose-shaped base found on 1stdibs, which they customized with a new lampshade for a showroom kitchen. In terms of personal development, Ong found guidance in Norman Vincent Peale's 'The Power of Positive Thinking' for navigating challenges and staying goal-oriented, while Tay appreciates Vince Poscente's 'The Ant and the Elephant: Leadership For the Self' for its insights into harnessing subconscious potential. Their travel experiences also offer design insights. Ong recalls the Sofitel Paris Le Faubourg, appreciating the architecture and cooler climate of Paris during winter, citing the Louvre Pyramid and Foundation Louis Vuitton as architectural highlights. Tay's preferred destination is Hilton Tokyo in Shinjuku, valuing Japan's blend of old-world charm and innovation, which provides a balance of relaxation and exploration. For them, a house becomes a home when it fulfills basic functional and aesthetic needs while also providing a sense of safety and relaxation, telling a unique story, and fostering memories. They envision the future of design to be increasingly experiential and digitally integrated, with innovations like 'smart walls' that can transform a room's scenery with a touch, offering greater flexibility and an evolving quality of life. #InteriorDesign #PrestigeGlobalDesigns #LuxuryDesign #DesignInnovation #SingaporeDesign #CreativeProcess #ExperientialDesign #FutureOfDesign

Helsinki Design Week 2024, themed 'Underneath,' highlighted Finland's integral approach to design within everyday life, emphasizing a surge of progress driven by design innovation in the capital. The event, held from September 6 to 15, showcased a variety of design-related initiatives and developments across Helsinki. Beyond traditional trade fair exhibits, the week featured explorations of architectural landmarks, including new projects by notable architects like Steven Holl, alongside innovative urban developments such as a new hotel and headquarters predominantly constructed from wood for the forestry company Stora Enso. Discussions also revolved around the planned redevelopment of Helsinki's old harborfront into a new museum quarter, spearheaded by an architectural competition for a Museum of Design and Architecture. The event also served as a platform to introduce new creative directors of established Finnish design brands, signaling a vibrant and forward-looking design landscape. The article touches upon the broader Finnish societal context, noting the country's high ranking in global happiness surveys and highlighting unique social provisions such as free, state-funded hot meals for children under 16 during summer holidays, and an extensive underground tunnel system designed to shelter the entire urban population during a catastrophe, complete with essential services and amenities for three years. While acknowledging these remarkable social aspects, the piece also addresses the economic challenges facing Helsinki, particularly in its tourism sector due to geopolitical events and the impact on air travel, which has affected the city's role as an Asian transit hub. Despite these hurdles, a director from the digital design agency Reaktor explained Finland's agile transition from manufacturing to a technology-driven economy, positioning the country as a laboratory for brand development. Key highlights from Helsinki Design Week 2024 included a significant focus on education and research at Aalto University. The university, formed by the merger of business, technology, and design institutions, inaugurated a new building dedicated to AI, augmented reality, brain research, and communication. Its 'Designs for a Cooler Planet' exhibition showcased student work on sustainable solutions, such as textiles made from recycled banknotes, alternative packaging, and wood-based sequins, underscoring the university's role as a future-oriented research hub. Iittala, under its new creative director Janni Vepsäläinen, presented a captivating 'Kaamos' exhibition, featuring ten monumental glass sculptures that explored the interplay of light and glass, celebrating the brand's heritage while embracing a dynamic future. The Helsinki Design Museum, recently merged with the Museum of Finnish Architecture, hosted 'FIX: Care and Repair,' an exhibition that thoughtfully examined the cultural impact of maintenance and repair on belongings and buildings, coinciding with plans for a major new design and architecture museum. Further enriching the design week was the Finnish Design Shop's launch of its own-brand collection, 'Pelata,' celebrating its 20th anniversary with a range of playful wooden objects for children and adults, emphasizing engagement over mere aesthetics. The Habitare trade fair, while primarily serving the Finnish market, showcased emerging talents like Myceen, which explores mycelium as a building material, and Teemu Vidgren, who reinterprets traditional Finnish vernacular objects. Lastly, the upcoming Ruoholati Playground, a collaboration between children's author Linda Liukas and Helsinki's chief design officer Hanna Harris, was introduced as the world's first computer-themed playground. This innovative space aims to demystify digital culture for children through interactive play, aligning with Alvar Aalto's philosophy of learning through engagement. #HelsinkiDesignWeek #FinnishDesign #DesignInnovation #SustainableDesign #AaltoUniversity #Iittala #HelsinkiDesignMuseum #UrbanDevelopment #PlaygroundDesign #Architecture

This article highlights seven innovative design studios from across the globe, showcasing their unique approaches to architecture and design. These emerging practitioners are recognized for transcending traditional disciplinary boundaries, from product design blending technology with furniture to architectural firms challenging physical space limitations through virtual installations. Norman Kelley, based in Chicago and New York, is featured for its sly and conceptual approach, often playing with visual expectations. Their "Wrong Chairs" exhibit, for instance, exaggerated elements of the iconic Windsor chair, making them appear "wrong" yet fully functional. Principals Carrie Norman and Thomas Kelley emphasize a rigorous playfulness in their work, valuing impact and gratification over overwhelming designs. Despite being geographically separated, they maintain constant collaboration, blurring the lines between academic and professional practice. Their work extends to residential rehabs and commercial projects, such as their first retail space for Aesop in Chicago, where they utilized reclaimed common brick, and a subsequent project in New York's Tribeca district, using ombré paint to reflect the neighborhood's character. Homeowner Sam Vinz, who commissioned Norman Kelley for a residential project, praises their ability to refresh existing concepts in an accessible manner. San Francisco-based Branch Creative, led by Nick Cronan and Josh Morenstein, specializes in making technology discreet or "invisible." Their product, Plume, replaces traditional Wi-Fi routers with hexagonal pods that blend into home decor, providing efficient wireless connectivity. Both Cronan and Morenstein bring extensive industrial design experience, having worked for notable companies like fuseproject and Ammunition. They ventured into developing futuristic devices, including the modular Google Ara phone and Athos exercise clothing that provides real-time muscle activity feedback, which they refined to be seamless and intuitive. Despite their focus on technology, they are passionate about furniture design, creating pieces for Council's Drift collection that combine classic forms with subtle illusions, emphasizing longevity and sophistication. SIBLING, a young Melbourne-based firm, is recognized for its experimental and participatory approach to design. The five directors—Amelia Borg, Nicholas Braun, Jane Caught, Qianyi Lim, and Timothy Moore—engage in a wide array of projects, including exhibitions, commercial fit-outs, and residential designs. They actively initiate their own research projects, such as the ON/OFF exhibition, which explored the digital and physical worlds by creating a space that blocked smartphone reception. These conceptual investigations inform their commercial work, exemplified by the DUST retail space that integrated a digital commercial platform into a physical setting. SIBLING's freedom from established practice allows them to design a business model that is unique to their founders' processes, clients, and community. Refik Anadol, a media artist based in Los Angeles, explores the intersection of architecture and digital art. Inspired by the Walt Disney Concert Hall, Anadol created large-scale video artworks that transform architectural facades into dynamic canvases. His collaboration with Gehry Technologies and the Los Angeles Philharmonic resulted in immersive experiences like "Visions of America: Amériques," where real-time custom software projected images responsive to music and conductor movements. Anadol's work also extends to public art commissions, such as "Virtual Depictions: San Francisco" for 350 Mission, which uses Twitter data to generate animations on a large LED display, exploring how public art interacts with public data. He envisions a "post-digital architectural future" where media architecture transcends traditional screens and VR. Tropical Space, from Ho Chi Minh City, focuses on eco-friendly and avant-garde architecture that utilizes simple building materials. Founders Nguyen Hai Long and Tran Thi Ngu Ngon specialize in designing porous homes that "breathe" in tropical climates, moving away from conventional closed-off modern Vietnamese housing. Their projects, such as the Terra Cotta Studio and the two-story Termitary House, showcase innovative facades made from traditional red baked bricks, providing both graphic appeal and natural ventilation. They also design custom furniture from recycled materials, emphasizing simplicity and cost-effectiveness while fostering social interaction within living spaces. APRDELESP, a Mexico City-based architecture office, distinguishes itself through a multidisciplinary approach that integrates commercial ventures with design practice. Founders Rodrigo Escandón and Guillermo González operate a variety of "subspaces" including a restaurant, a café that doubles as a furniture showroom, an art gallery, and a print shop. This model allows them to experiment with how space is used and to circumvent traditional design practices. They view these ventures not merely as revenue streams but as experimental projects to foster new thinking and better conditions for their design work. Their unconventional approach to client engagement and public relations emphasizes dynamic interaction over formal style, resulting in a design methodology that documents the full lifespan of a project through casual snapshots and detailed drawings of everyday objects. LCLA, led by Colombian architect Luis Callejas with bases in Oslo and Medellín, integrates landscape, cartography, and botany into architecture. Callejas, who gained prominence through public competitions and his work on the Aquatic Center in Medellín, challenges conventional architectural typologies by blending natural elements with built structures. His conceptual motif of the "island" highlights the potential for unique developments within contained environments. Callejas advocates for cultivating atmospheres rather than prescriptive sequences, using evocative collages as a key representational tool. His work, like "The River That Is Not" study for the Medellín River, proposes integrated strategies for hydrologic remediation and public engagement, demonstrating a political resonance in his designs. His current projects explore topographical sites in the Andes and Norwegian mountains, applying large-scale thinking to residential jobs. #ArchitecturalInnovation #DesignStudios #ProductDesign #SustainableArchitecture #MediaArt #UrbanPlanning #InteriorDesign #ExperimentalDesign #EmergingTalent

Kelly Hoppen, a renowned UK interior designer, discusses her career trajectory, marked by her distinctive 'East meets West' design philosophy and a natural aesthetic. Her early life was rich with artistic exposure, fostered by creative parents who frequently traveled to cultural sites and embraced music. This upbringing cultivated an innate interest in design, leading her to observe home aesthetics from a young age and experiment with her own living spaces. Hoppen's professional journey began organically with a kitchen design for a family friend, quickly expanding to designing homes for prominent racing drivers, actors, and musicians. Her career evolved without formal mentorship, though her mother's honest feedback proved invaluable. Hoppen's unique design approach emphasizes balance and harmony through a neutral color palette, which she terms 'East meets West.' Despite being dubbed the 'queen of taupe,' her method involved establishing base tones that allowed for versatile layering of colors and furniture, prioritizing how people live within a space. This consistent approach, which transcends fleeting trends, has been a cornerstone of her enduring success. A significant turning point in Hoppen's career was a full-page profile in the FT’s 'How To Spend It' by Lucia van der Post. This period also saw her win the Andrew Martin award and secure her first book deal, solidifying her confidence and professional standing. Another notable achievement was designing the first-class cabins for British Airways, a project she balanced while raising her daughter and stepchildren. She credits her ability to multitask and her deep passion for her work as key factors in her business's growth, particularly when her children attended boarding school, allowing her to dedicate more focus to her career. Hoppen attributes her success to tenacity and self-belief, despite facing challenges such as dyslexia. She finds joy and continuous learning in her profession, navigating high-pressure environments by embracing new opportunities. Her ventures beyond interior design include participating in 'Dragons’ Den,' though she acknowledges the importance of prioritizing her core passion. Today, clients seek her out for her signature style, and her firm undertakes diverse projects, from private residences to commercial spaces like cruise ships, superyachts, and hotels, always imbuing them with the distinct 'Kelly Hoppen DNA.' Discussing design trends, Hoppen likens them to 'bubble gum,' advocating for individualized spaces that reflect personal lifestyles rather than following transient fads. She notes the current prevalence of eclectic design, emphasizing individuality. Sustainability is a trend she actively supports and integrates into her firm's practices, recognizing the design world's need to catch up with other industries like fashion in this regard. She finds immense reward in her work, particularly her CBE recognition for supporting new businesses and young people in the UK, and her involvement with organizations like The Prince’s Trust. Hoppen dismisses the concept of 'later life' work, emphasizing mental state and belief over age. Her advice includes moving on from unsuccessful ventures, utilizing one's network, and engaging in face-to-face conversations. Currently, she is excited about new collaborations, including a Fired Earth ceramic tile range and a furniture collection with Andrew Martin, alongside ongoing international projects. #KellyHoppen #InteriorDesign #EastMeetsWest #DesignPhilosophy #CareerJourney #Entrepreneurship #DesignTrends #Sustainability #CreativeProcess

The concept of universal design, which aims to make spaces accessible to everyone regardless of age or physical limitations, is explored through the renovation experience of Jenna Reed-Côté, a wheelchair user. Initially hesitant to embrace universal design due to a desire to overcome physical challenges, Reed-Côté eventually committed to renovating her Vancouver condo with the help of interior designer Kendall Ansell. The renovation focused on transforming Reed-Côté's kitchen and bathroom to enhance her independence and safety. In the kitchen, 90-degree angles were eliminated from the countertop layout, replaced by gentle curves and obtuse angles, facilitating easier wheelchair maneuverability. Cabinetry under the counters was recessed, allowing Reed-Côté to get closer to essential work zones like the cooktop, prep surfaces, and sink, which helps maintain her center of gravity and reduce fall risks. Most counters were lowered to 34 inches, two inches below the standard, for improved comfort and visibility into pots. One section retained standard height to accommodate the dishwasher, although alternatives like dishwasher drawers were considered but deemed too costly for the budget. Overhead cabinetry was designed with pull-down shelves, making previously inaccessible items reachable. A chest-height oven with a side-opening door was installed, eliminating the need for precarious leaning and significantly reducing injury risk. These modifications, while specifically addressing Reed-Côté's needs, are presented as beneficial for all users, exemplifying the core principle of universal design. The bathroom renovations included modified counters and a shower bench for stability. The article also mentions the growing trend of 'smart' toilets that combine toilet and bidet functions, which can aid individuals with mobility issues and offer eco-friendly benefits by reducing toilet paper use. Interior designer Kendall Ansell highlights that these universal design adaptations not only improve functionality but can also serve as a selling point for resale, especially with an increasing focus on aging in place. A significant challenge discussed is the cost associated with universal design elements. Reed-Côté's renovation required higher-end finishes and custom cabinetry to withstand the wear and tear from wheelchairs and walkers. For instance, quartz countertops and backsplashes were chosen for durability and ease of cleaning, and specialized door handles were installed. The team also sought standard shallow sinks to avoid the expense of custom-made alternatives. The article concludes with the hope that sharing such renovation stories will build momentum for wider adoption of universal design principles, which could lead to a decrease in the cost of UD-related products. Reed-Côté expresses how her home, once merely a shelter, has become a place where she feels limitless and empowered to pursue her life goals. #UniversalDesign #HomeRenovation #AccessibleDesign #InteriorDesign #WheelchairAccessibility #KitchenDesign #BathroomDesign #AgingInPlace #AccessibilityStandards

Daniel Lalonde, CEO of Design Holding, a prominent luxury multibrand group in the high-end interiors market, outlines his strategic vision for the company's future, focusing on making the experience of purchasing high-end interior products more accessible. Design Holding, established through Investindustrial's acquisitions of Flos (2014), B&B Italia (2015), and Louis Poulsen (2018), has expanded its portfolio to include nine brands, such as Maxalto, Azucena, Arclinea, Fendi Casa, Audo, and Lumens. This consolidation has positioned the group as a significant entity in design-led, luxury interior products, operating in over 130 countries with ten manufacturing facilities. Lalonde, who assumed the CEO role in late 2021, brings extensive experience from luxury multi-brand companies like LVMH, Louis Vuitton, Ralph Lauren, and SMCP. He acknowledges the transition from high fashion to interiors as a "leap of faith" but recognizes commonalities in heritage, craftsmanship, and the use of top designers. The company's brands collectively boast an extensive collection of works from celebrated designers, including modern classics by Achille and Pier Giacomo Castiglioni, Poul Henningsen, Arne Jacobsen, and contemporary pieces by Tobia Scarpa, Antonio Citterio, Philippe Starck, Naoto Fukasawa, Jasper Morrison, and Piero Lissoni, among others. The group also actively seeks emerging design talent. A key aspect of Lalonde's strategy involves shifting the sales model to be more consumer-centric. Historically, over half of Design Holding's business relied on wholesale channels. To address this, the company has opened a 25,000 sq ft retail center at 135 Madison Avenue in New York. Designed in part by Lissoni & Partners, this flagship store provides distinct spaces for each brand, offering a comprehensive multibrand experience. This move aims to engage architects and designers, who significantly influence furniture sales (up to 45% in the US), by providing an immersive environment for both professionals and consumers to make informed decisions. Technological advancements are also integral to the strategy, with new e-commerce platforms and a configurator app being developed for individual brands. However, Lalonde emphasizes the importance of physical interaction with products, which the Madison Avenue store facilitates. The company is also exploring other innovative showcases, such as the West Coast model home at the Mandarin Oriental Residences in Beverly Hills, which features B&B Italia products exclusively. Lalonde's role includes maintaining the distinct identity and character of each brand while fostering collaboration. He highlights the complimentary nature of the brands, noting, for example, the different design DNA between a B&B Italia sofa and a Maxalto sofa. Collaborative efforts among contract teams across brands are encouraged, especially for large projects. The group includes Italian brands (B&B Italia, Maxalto, Azucena, Flos, Arclinea, Fendi Casa), Danish brands (Louis Poulsen, Audo), and the San Francisco-based Lumens. Sustainability and ethical practices are central to Design Holding's environmental, social, and corporate governance (ESG) strategy. The company prioritizes product longevity, quality, ease of maintenance, and repairability. They also focus on sourcing sustainable and ethical supply chains, with benefits extending across all nine brands, such as sourcing wood from certified forests. The preservation of traditional manufacturing techniques and skills is also a priority, with investments in technical schools in Italy to ensure the continuity of craftspeople. The company is also targeting expansion into new markets, particularly Asia, where there is a large luxury market but a relatively nascent high-end design market. Plans are underway to open stores in China, as Design Holding aims to bring the enduring value of design to a global audience. #DesignHolding #LuxuryInteriors #FurnitureBrands #RetailStrategy #DanielLalonde #SustainableDesign #GlobalExpansion #DesignInnovation #Craftsmanship