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Designer profile: Olivia Smith
Olivia Smith, founder of Nodi Rugs, shares her journey in textile design, deeply influenced by her travels and connection to nature. Her initial steps into the world of textiles began in Milan, where she studied textiles and interned with a designer specializing in block-printed textiles from India. This experience introduced her to the beauty of handmade and traditional Indian textiles, and it was during this time that she learned the word "nodi," meaning 'knots' in Italian, which later became the inspiration for her brand name.
After three years in Milan, facing the economic downturn of 2008, Smith moved to Sydney. There, she worked for a furniture company, gaining insight into the interiors market, trade accounts, and project specifications by working with interior designers and architects. Despite this, her passion for textiles persisted in the background. A trip to Japan served as a pivotal moment, inspiring her to move to India with the intention of learning and honing her textile skills rather than immediately starting a business. In India, she connected with an agent and various rug factories, ultimately choosing one to weave her initial designs.
Smith's early designs were heavily influenced by her surroundings and travels, emphasizing the transformative power of new environments on creativity. Her first collection, consisting of five full rug designs and swatches, presented a logistical challenge upon their arrival in Sydney due to their weight. Undeterred, she created a catalogue, photographed the rugs, and began selling them to her contacts in the interior design community. Recognizing the need for a stronger support system to grow her business, she relocated to Mount Maunganui, New Zealand, where she established the foundational elements of Nodi Rugs. She secured retailers and gradually expanded her sales, leading to the release of a second collection.
Over time, Smith adapted her design philosophy to cater to the New Zealand market, which she observed to be more conservative in its aesthetic preferences. This led her to introduce a new range that balanced her bold initial designs with more subdued, versatile options. Her "Staples" range was born from observing natural light and shadows in her Mount Maunganui office, directly inspiring the organic forms within the collection. She consciously chose natural materials like jute, banana silk, and cotton, aligning with the coastal environment she was then inhabiting. The commercial sector has become a growing segment for Nodi Rugs, with custom-made rugs for specific spaces being a favored aspect of her work.
For her latest collection, Smith faced the challenge of balancing creativity with commercial viability. This collection, which required numerous redesigns, introduces a wool component to the Staples range and explores different spinning techniques for jute, creating a comprehensive array of staple rugs. Additionally, a new designer range called "Luna," meaning moon in Italian, emphasizes texture and yarn, further showcasing her commitment to natural inspiration and materials. Nodi Rugs exclusively uses natural fibers like wool and jute, avoiding synthetics, underscoring their inherent durability and resilience. Looking ahead, Smith envisions Nodi Rugs evolving into a global brand, exhibiting at major international trade fairs like Salone in Milan and Maison&Objet, while maintaining its core operations in New Zealand.
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