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Quiet Luxury Decor: The 2024 interior design trend to try this summer and beyond
The "quiet luxury" trend, which originated in fashion and is characterized by understated elegance and high-quality materials, is now significantly influencing interior design. This aesthetic emphasizes refinement and simplicity over overt branding, a shift seen in investment fashion brands like The Row and Totême, and mirrored in home decor by brands such as Neptune, The White Company, deVOL, and Farrow & Ball. Celebrities like Gwyneth Paltrow, Victoria Beckham, and Angelina Jolie have adopted this style, making it a prominent influence across lifestyle sectors.
Charlotte Green, co-founder of Sixty3 London, describes quiet luxury in interiors as creating spaces with "laid-back opulence" and "effortless sophistication." The focus is on prioritizing budgets for the finest quality materials, bespoke joinery with intricate details, and soft furnishings with interesting trims, rather than showy elements. This approach values subtle details and a considered design process that results in a pared-back yet luxurious feel. Interior trends generally have a longer lifespan than fashion trends, making investments in quiet luxury decor a worthwhile endeavor for homeowners.
Several key elements define the quiet luxury decor trend, starting with plush bedding. The White Company founder Chrissie Rucker OBE highlights the importance of a beautifully styled bed, emphasizing plump pillows, quality duvets, and luxurious bedding as central to the quiet luxury experience. She advises creating a clutter-free bedroom with thoughtful touches like greenery, candles, and organized bedside tables to enhance the sense of specialness and comfort.
Another crucial aspect is the use of warm earthy tones. Farrow & Ball's international brand ambassador, Patrick O’Donnell, notes a movement away from cool greys towards nature-inspired neutrals such as stony browns, soft beiges, and gentle spice colors. He recommends shades like "Jitney," a soft brown-based neutral, paired with a warm white like "Wimborne White," to achieve a clean and inviting aesthetic. This palette contributes to a tranquil and minimalist environment.
"Slow design" is also integral to this trend, advocating for a thoughtful and deliberate approach to decorating. Toby Perryman-Payne of @tobyshome suggests taking time to understand one's home and how it is used before making design decisions, ensuring that the space truly reflects personal preferences and needs, and minimizes design mistakes. This patient method allows for a deeper connection with the living environment.
The selection of natural materials is paramount. Chrissie Rucker stresses the importance of choosing pieces that add character and gentle texture, such as timber, stone, and sisal for floors or rugs. Incorporating natural elements like greenery and fresh, in-season flowers, simply arranged, further enhances the connection to the outdoors and adds an authentic touch. Even sprigs of greenery or grasses can contribute to this natural aesthetic.
Finally, the quiet luxury approach extends to the kitchen, favoring understated elegance and ordered simplicity over ostentatious appliances. Rucker suggests that well-organized open shelves displaying neat piles of plates, sparkling glasses, and cutlery in attractive jugs can be both functional and aesthetically pleasing. Utilizing good-looking storage jars and wooden serving boards also contributes to this clean, sophisticated look. Minimizing clutter and noise through soft furnishings like carpets and rugs is also essential for creating a serene and tranquil living space, fostering a peaceful atmosphere amidst busy modern lives.
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