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Graham & Brown's 2025 Color of the Year, 'Elderton', Proves Neutrals Are Still In

Graham & Brown has unveiled 'Elderton' as its 2025 Color of the Year, a rich and inviting brown shade that signifies the continued relevance of neutrals in home design. This selection, while potentially unexpected for some, is deeply rooted in nature, drawing inspiration from Elder trees, specifically their deep brown leaves. Elderton is presented as a timeless and charming neutral brown, designed to integrate seamlessly with various existing color palettes and decor styles. It follows last year's Color of the Year, 'Viridis,' a muted green, with Elderton offering a more profound depth and making a significant statement. The versatility of Elderton is highlighted, with suggestions for its application as an accent wall in dining rooms, particularly those with natural elements like wooden furniture, or in living rooms to cultivate a rustic and cozy, cabin-like ambiance. Paula Taylor, G&B's head stylist and trend specialist, emphasizes Elderton's ability to reconnect individuals with nature and enhance their connection to the earth, making it an ideal hue for personal and creative expression within the home. Alongside the Color of the Year, Graham & Brown also introduced 'Rivington Folly' as its 2025 Design of the Year. This dramatic pattern pays homage to the brand's Lancastrian origins, featuring ancient trees that appear to emerge from the landscape. The design is rendered in a dark tertiary hue with reddish undertones, reminiscent of aged arboretum bricks. Rivington Folly is specifically intended to complement Elderton, reinforcing the natural and earthy aesthetic with its neutral-toned color palette. The design is envisioned as an exquisite backdrop for a bed in a bedroom, offering a classic and enduring look. Rivington Folly is a unique, hand-drawn piece, meticulously crafted in Graham & Brown's studio, celebrating imperfections and capturing a dynamic scene. Taylor notes that Rivington Folly serves as a foundational element, designed to showcase cherished items and work in harmony with Elderton, creating an enveloping and creatively stimulating environment within a space. Both selections underscore a movement towards natural, earthy tones and patterns that provide depth, warmth, and a connection to the outdoors. #ColorOfTheYear #GrahamAndBrown #Elderton #InteriorDesignTrends #NeutralColors #HomeDecor #DesignOfTheYear #RivingtonFolly #NatureInspiredDesign #ColorOfTheYear #GrahamAndBrown #Elderton #InteriorDesignTrends #NeutralColors #HomeDecor #DesignOfTheYear #RivingtonFolly #NatureInspiredDesign
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