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LG, James Suckling, Atelier Mendini and Alessi on the art and craft of wine
LG Signature has introduced a new wine cellar, which combines advanced technology with sleek design to enhance the art of winemaking and wine preservation. The product offers cutting-edge features for optimal wine storage, including precise temperature control, humidity regulation, and multi-temperature zones, accommodating up to 65 bottles. The cellar’s glass door is designed to protect bottles from UV light and allows for an illuminated interior view with a simple tap, thus maintaining stable internal temperatures. The design prioritizes both aesthetics and practicality, utilizing carefully selected materials and an intuitive user interface.
To complement this launch, LG Signature collaborated with wine critic James Suckling, who developed 'Notes from the Cellar,' a virtual experience providing insights into wine storage and serving. This initiative aims to educate consumers on crucial aspects of wine tasting, such as ideal serving temperatures and appropriate glassware, linking Suckling's extensive wine expertise with the cellar's technological capabilities. Suckling emphasizes that wine is both an art and a science, integrating technology to enhance the experience.
Further solidifying its commitment to design, LG Signature also brought back Alessandro Mendini’s last known sketch: a limited-edition corkscrew for Alessi. This piece, part of Mendini’s celebrated corkscrew series, features his signature anthropomorphic style and adds a layer of artistic appreciation to the wine experience. Mendini, who collaborated with LG in 2018, recognized the brand's dedication to harmonizing function and design. Although not a wine enthusiast himself, Mendini’s daughters recall his appreciation for red wine's health benefits and his playful approach to wine-related art, including colorful labels and the iconic corkscrew.
LG’s Kim Jin-hong views this collaboration as a fusion of art and technology, highlighting the brand’s holistic approach to elevating the wine experience. The LG Signature wine cellar, along with its associated partnerships, establishes a cultural universe around wine, integrating preservation technology with aesthetic design and expert insights. This comprehensive strategy aims to provide a sophisticated and enjoyable experience for wine connoisseurs, ensuring that the essence and quality of wine are maintained through innovative solutions and artistic collaborations.
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