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Immerse in Color at SANDOW Design Group’s 2024 NeoCon Lounge
The SANDOW Design Group, in partnership with 3form for the third consecutive year, introduces its DesignScene lounge at NeoCon 2024, located on the 11th floor of The Mart in Chicago. This year's lounge, titled "Colorblock," explores the concept of stepping inside color through an intricate display of shapes and contrasting shades. The design draws heavily from the art historical technique of color blocking, which involves juxtaposing colors from opposite ends of the spectrum, echoing modernist movements from the 20th century. Cindy Allen, editor-in-chief of Interior Design, explains that the Colorblock theme builds upon the previous year's "Colorplay" and uses graphic techniques to define different brand areas within the lounge, with warm reds and pinks for Interior Design and cool greens for Metropolis. The color palette itself is inspired by the work of Le Corbusier, particularly his storied house in France.
Ryan Smith, chief creative officer at 3form, shares that both he and Allen were independently drawn to Le Corbusier’s aesthetic as inspiration. Smith notes that Le Corbusier's house features a muted palette, a characteristic intentionally carried into the DesignScene lounge. The colors chosen for the 2024 space are slightly subdued to ensure that all areas of the space feel activated, creating an inviting atmosphere rather than an overwhelming one. The design integrates bold graphics and unexpected installations on walls, floors, and ceilings. Smith explains that the graphic patterns throughout the lounge are informed by the existing architecture of the space, leveraging shadows and edges to create a dynamic interplay of lines and color blocking. This approach ensures that every shade feels integrated and purposeful within the environment.
The lounge features materials from various partners to bring the color scheme to life. Flooring is provided by Shaw Contract, wallcoverings by Momentum Textiles and Wallcovering, and paint by Behr. This collaborative effort transforms the space into a three-dimensional colored canvas, offering visitors a unique sensory experience. A key element of the lounge is an expansive communal table, designed to facilitate connection and relaxation, offering a welcome reprieve from the busy NeoCon show floor. Additionally, HBF has contributed to the lounge by creating an activation space with its signature furnishings, offering comfortable seating for attendees with weary feet.
Beyond the aesthetic experience, DesignScene serves as a hub for industry engagement and knowledge sharing. Attendees can observe Interior Design editors preparing the NeoCon ShowDaily newspaper and participate in ongoing industry roundtables with design leaders. The lounge also hosts rising stars selected for the "First NeoCon" program, a partnership with The Mart, supporting emerging talent in the design field. The Sustainability Lab by Metropolis is another integral part of DesignScene, showcasing sustainable products, providing curated readings and resources, and offering additional spaces for visitors to relax and recharge. The collaboration between SANDOW Design Group and its partners aims to create a deeply immersive and informative experience rooted in design innovation and community.
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