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Laufen's new freestanding bath range offers a solution for every space
Laufen has introduced six new freestanding bath design lines as part of its ongoing commitment to enhancing its wellness collection and providing comprehensive bathroom solutions. This launch reflects the brand's expertise across various product categories, aiming to offer a diverse range of choices for consumers. The collection is designed to ensure that a suitable Laufen bath is available for any space, accommodating different shapes and design aesthetics.
David Bromell, Head of Marketing for Roca and Laufen, clarified that the new collection is not a response to a fleeting trend but rather a demonstration of timeless design principles. It also serves as a platform to highlight the innovative materials employed by the brand, specifically Sentec and Marbond. These materials are instrumental in elevating bathroom product design to new levels, allowing for sophisticated forms and enhanced functionality.
The inspiration behind this new collection is deeply rooted in the historical concept of bathing wellness and the inherently calming properties of water. Laufen endeavors to transform the bathroom into a true sanctuary, offering a spa-like wellness experience through the rejuvenating energy of water. Each piece in the premium bathing range is crafted to contribute to this serene environment.
A central theme running through the entire collection is the harmonious balance of design, quality, and functionality. Laufen's dedication to design ensures that the collection is comprehensive, providing individual bathing solutions tailored to various bathroom environments and user preferences. This philosophy underpins every product, from the initial concept to the final manufactured item, guaranteeing that aesthetic appeal is matched by practical utility and durability.
Regarding retailer network expansion in the UK, Bromell noted that Laufen's network is well-established, comprising approximately 250 retailers. The company prioritizes fostering strong, loyal, and long-standing relationships with high-quality showrooms rather than merely increasing the number of outlets. While new inquiries are always welcome, the focus remains on building quality partnerships with like-minded dealers who align with Laufen's brand values and commitment to excellence.
Laufen consistently provides meaningful support to its UK retailers. A key initiative is the dedicated Laufen training manager program, which has been operational for several years. This program has recently evolved to incorporate virtual classrooms, short video tutorials, and other digital resources. This investment in digital iterations ensures that retailers continue to receive comprehensive training and support, enhancing their ability to effectively sell and showcase Laufen products.
Product development remains at the core of Laufen's strategy. Alongside the new bath collection, the brand has introduced several other exciting additions to its portfolio. These include notable design collaborations, such as The New Classic collection developed with Marcel Wanders, and extensions of existing ranges, like the Base furniture line, which are designed to support everyday sales and meet diverse consumer needs.
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