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Fabio Novembre Reimagines Scavolini’s Best-Selling Kitchen of the ‘80s for an “Amazon Generation”
This article details the collaboration between Italian kitchen manufacturer Scavolini and designer Fabio Novembre to create the new Dandy Plus kitchen system. This updated version reinterprets Scavolini’s best-selling Dandy kitchen from the 1980s, adapting it for modern lifestyles and technological advancements. Novembre's design philosophy for Dandy Plus emphasizes simplification and the integration of technology, drawing parallels to the minimalist design of the iPhone. He describes the aesthetic with a color palette ratio of 60% background, 30% contrasting color, and 10% chromatic details, aiming for a pop aesthetic that is both expressive and functional.
Fabiana Scavolini, CEO of Scavolini, highlights how the Dandy Plus project leverages the brand's heritage to meet the demands of millennials, who are increasingly embracing technology in their daily lives. The Dandy Plus is not conceived merely as a kitchen but as a comprehensive furnishing system that connects various domestic spaces, including the living area and bathroom. Novembre believes that contemporary homes are characterized by fluid spaces, and while the kitchen remains a central hub for sociality and food preparation in Italian culture, the Dandy Plus extends its design language throughout the home.
A significant innovation in the Dandy Plus system is its integration with Amazon’s Alexa, making it the first furnishing system to incorporate a voice-activated personal assistant. This technology, built into BTicino Living Now controls, allows users to manage smart appliances across the home with voice commands, simplifying everyday tasks. Novembre, despite his age, considers himself digitally native and sees this technological integration as a way to open the kitchen to contemporary digital dynamics, maintaining the kitchen's core role while adapting to changing habits and media. This integration of technology aims to cater to a wide range of users, including the elderly, by making interactions more intuitive and accessible.
Furthermore, the partnership between Scavolini and Amazon extends to sales channels, introducing a new e-commerce model. While traditional showrooms remain crucial for delivery and assembly, customers can now view and purchase the Dandy Plus kitchen, along with related bathroom and living room furnishings, through a dedicated landing page and the Scavolini Shop. This approach allows Scavolini to tap into the growing online market, making them a pioneer among Italian kitchen manufacturers in offering such integrated online sales. Both Fabiana Scavolini and Fabio Novembre express enthusiasm for this dual-channel approach, viewing it as a natural progression for consumers who are accustomed to online shopping and a reflection of the transgenerational design ethos of the Dandy Plus.
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