
EWE studio opens its first showroom in a transformed dance hall in mexico city
EWE studio, based in Mexico City, has collaborated with ESRAWE studio to transform a 600 sqm former 1950s dance hall in Mexico City's Roma Norte neighborhood into a co-existing creative space. The renovation involved stripping away existing materials to reveal and celebrate the building's original industrial structure, particularly its wooden trusses which were previously hidden above a low plafond. This approach resulted in an open and naturally lit environment, fostering a warm and inspiring atmosphere for both design studios.
The renovated space is divided to accommodate both studios, with EWE studio occupying a 40 sqm showroom at the front. This showroom serves as a display for EWE's past collections, showcasing their design philosophy, material studies, and developmental processes. Since its inception in February 2018 at the Zona Maco Art Fair, EWE studio has dedicated itself to preserving and advancing Mexico's rich artisanal heritage. They achieve this by integrating traditional craftsmanship with new mediums and contemporary design languages to create limited-edition collectible design pieces.
The showroom's shelving units are designed to reflect EWE studio's diverse material library, incorporating various elements such as glass, marbles, stones, woods, ceramics, and metals, alongside other organic materials. These shelves feature mock-ups, scale models representing early concepts and upcoming projects, tools, molds, and inspirational objects, providing visitors with insight into the studio's creative journey and its commitment to exploration. The exhibition also includes experimental results and material tests, demonstrating ongoing collaborations with specialized workshops in Mexico City, including a glass factory like Nouvel Studio and a ceramics factory like Cerámica Suro.
EWE studio's approach emphasizes research and experimentation, working extensively with a wide array of materials, techniques, suppliers, and collaborators across Mexico. This collaborative and exploratory spirit is central to their mission of blending historical craftsmanship with modern design, producing unique and culturally resonant objects. The transformation of the dance hall into a combined studio and showroom not only provides a functional workspace but also serves as a testament to the studios' commitment to design innovation and the celebration of Mexican heritage.
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