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The Faux Brickwork in Lisa Says Gah’s New L.A. Store Is Also Reno-Friendly
Spatial designer Adi Goodrich's latest project, the new Lisa Says Gah store in Echo Park, Los Angeles, showcases innovative design elements that offer practical inspiration for home decoration. Goodrich's work is characterized by its fantastical and visually appealing nature, evident in previous projects like Dreams and Wine and Eggs.
The Lisa Says Gah store features several design concepts adaptable for residential spaces. These include a corduroy banquette, ideal for a kitchen area, blue and cream floor-to-ceiling drapery suitable for a bedroom, and pendant lamps that could illuminate a kitchen island. The store also uses distinctive red hangers, suggesting a simple way to add color and personality to a closet.
A standout design feature in the store is its faux brickwork, particularly a terracotta brick veneer. This material, approximately half an inch thick, is lighter than traditional masonry and, while requiring professional installation, is well-suited for interior facades. Goodrich chose this veneer to integrate the urban aesthetic of Echo Park into the store's design.
Goodrich's vision for the store was to create an inviting atmosphere, especially considering the shift in retail experiences post-pandemic. She drew inspiration from Gio Ponti's mid-century Italian style, aiming to infuse the space with joy, life, color, and pattern—qualities that can significantly enhance a home environment.
Goodrich implemented the brick veneer in three distinct ways within the store. Firstly, it served as a “support group” or foundational element, often placed below waist height. This application, such as wrapping the bottom of a banquette or a circular display, creates the illusion of a solid and stable base, even if not structurally load-bearing.
Secondly, Goodrich utilized the veneer by orienting it vertically, rather than the conventional horizontal placement. This technique, applied to elements like the cash wrap, draws the eye upward, giving the material a fresh appearance. This vertical application can be replicated for a kitchen island to add perceived stability and visual height.
Finally, the brick veneer was used as a “frame of mind,” forming borders around garments on display. This design choice highlights specific items and can be adapted in a home setting to frame doorframes or sections within a closet, thereby emphasizing particular areas or architectural details.
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