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The Most Popular Paint Colors in America
Choosing the right paint color for a home can be a challenging decision given the vast array of options available. Despite this extensive selection, certain hues consistently emerge as top sellers, indicating broad appeal among homeowners. Insights from paint industry experts reveal the most popular interior paint colors in America.
White remains a perennial favorite due to its ability to lighten rooms, make small spaces appear larger, and provide a versatile backdrop for various design styles. Behr's Polar Bear is a leading example of a crisp white that homeowners frequently choose. A softer alternative is antique white, which offers a warmer tone reminiscent of parchment or cafe au lait. Kelly-Moore's Antique White is highlighted for its suitability as a background for both colorful and neutral accents, as well as art displays.
Moving slightly darker on the spectrum, beige, with its warm yellow undertones, is another classic choice. Behr's Navajo White is a popular beige that complements bright white trim and pairs well with shades of brown, rust red, and blue. Industry experts confirm that timeless neutrals like Navajo White are consistently among their best-selling products.
Blue is highly valued for its calming properties. Sherwin-Williams' Aleutian, a dusky gray-blue, is noted for evoking a serene, misty atmosphere. This versatile color is suitable for a range of rooms, from cozy bedrooms to expansive living areas. Pale gray has also gained significant traction as a go-to neutral in recent years. It allows a room's decor to stand out while simultaneously making a subtle style statement. Sherwin-Williams' Gray Screen was its most popular color in 2017, lauded for its modern and refreshing cool vibe.
As the preference for gray deepened, charcoal grays, sometimes bordering on black, became increasingly popular. Pratt & Lambert’s Rubidoux is a sophisticated warm gray that functions effectively as either a backdrop or an accent color. Green interior paint, with its connection to the natural world, also enjoys widespread popularity. Benjamin Moore's Guilford Green, a soft garden-green, is a top seller that complements various materials, fabrics, and furnishings.
Finally, yellow is often chosen to uplift the mood of a room or create a cheerful and inviting atmosphere. Sherwin-Williams' Friendly Yellow, described as a muted, pale yellow, brightens any space with its welcoming tone. When selecting a paint palette, it is advisable to consider the specific space, including its interior style and the room's intended purpose, to narrow down the extensive choices available. Ultimately, the final decision should reflect personal preference, as it is the homeowner's space.
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