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A Google installation in Milan lets you measure which interiors are good for your health
Google, in collaboration with Johns Hopkins University’s Arts + Mind Lab, unveiled an installation titled _A Space for Being_ at Salone del Mobile in Milan. This multi-room experience is designed to demonstrate how aesthetically pleasing environments can positively impact human physiology, moving beyond subjective perceptions to provide data-backed evidence. The installation is spearheaded by Ivy Ross, Google’s vice president and head of design for all hardware products, and features spaces designed by architect Suchi Reddy, furnished with pieces from Muuto.
_A Space for Being_ builds on Google’s previous Milan exhibition, ‘Softwear,’ continuing the exploration of design's impact on daily life. Ross, who also advises the Arts + Mind Lab as a Luminary Scholar, highlights that neuroscience can now prove what designers have long intuitively understood: that aesthetics, encompassing sensory systems like space, color, texture, music, and shape, influence brain activity, physiology, and overall well-being. The installation aims to be a thought leader in design, provoking discussions on the intersection of design and science.
The installation consists of three distinct room environments: ‘Essential,’ ‘Vital,’ and ‘Transformative.’ Each room features subtle variations in lighting, scent, music, artwork, materials, and proportion, creating unique sensory experiences. Before entering, visitors are equipped with a specially designed band from Google Hardware and its Advanced Technology and Projects division. This wearable device measures physiological responses such as heart activity, breathing rate, skin conductance, temperature, and body motion. At the end of the experience, the collected data is downloaded and analyzed to provide visitors with insights into their personal reactions to the different environments.
Suchi Reddy, the architect responsible for the interior and architectural design, describes her process as integrating art with science. She made conscious choices for every element and the sequence of the experience to evoke specific moods, balancing scientific research with aesthetic intuition. For instance, the ‘Essential’ room offers an intimate, earthy feel with curved walls, soft lighting, and touch-inviting surfaces, including a commissioned wool tapestry by Claudy Jongstra. The ‘Vital’ room is designed to be more playful with angled walls, concrete floors, bright colors, light patterns, and reflective surfaces. The ‘Transformative’ room features a natural, refined feel with a neutral palette, textured walls, indirect lighting, plants, and a minimal sculpture by Sabine Marcelis.
The interiors, furnished exclusively by Muuto, maintain a common aesthetic, ensuring that visitors’ physiological reactions are primarily influenced by sensory stimuli rather than personal taste. Christian Grosen, Muuto’s design director, emphasizes the project's ability to create a new language around aesthetics, helping individuals understand and articulate their preferences beyond mere words. Susan Magsamen, executive director of the Arts + Mind Lab, notes the growing interest among neuroscientists in how the brain responds to aesthetic experiences, focusing on practical applications for health, well-being, and learning, including personalized neuroaesthetics. The installation allows the public to engage with this cutting-edge research, offering feedback on their responses to different environments. To ensure privacy, all collected data is erased in front of participants after assessment. Ross emphasizes that the initiative underscores the profound impact of design on well-being, encouraging people to make informed choices about their environments to enhance their physiology and foster a more peaceful state.
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