
1/7
My honest Samsung Frame TV review: A masterpiece or just another flat screen?
The Samsung Frame TV, launched in 2017, is designed to integrate into living spaces by displaying artwork when not in use. By 2021, total sales surpassed two million units, with half of those sales occurring in that single year, driven by demand in North America and Europe. This review focuses on the 65-inch 2024 edition of The Frame, examining its value proposition and performance.
Upon unboxing, the television presented itself more like an art piece due to its secure and thoughtful packaging. Its slim profile, matte display, and customizable frame options contribute to its aesthetic appeal, aligning with interior design principles. Installation is simplified by a proprietary slim-fit wall mount, allowing the TV to sit flush against the wall. The One Connect Box, while centralizing all ports and power connections for a clean look, requires careful placement due to its size.
Art Mode is a distinguishing feature, transforming the TV into a digital art display. The matte QLED screen effectively mimics canvas texture, reducing glare and reflections. An ambient light sensor adjusts brightness to match room conditions, enhancing the illusion of a physical artwork. However, access to Samsung's full art library requires a subscription, and custom frames are an additional cost.
In terms of picture quality, the 4K UHD resolution with Quantum Dot technology delivers vibrant colors and sharp details, suitable for immersive viewing experiences. The brightness peaks at 400 to 500 nits, which is adequate but limits HDR performance. While the anti-glare screen is effective in well-lit environments, dark scenes may not achieve the deep blacks found in OLED TVs, potentially being a trade-off for cinephiles prioritizing ultimate HDR.
The Samsung Tizen OS 2024 powers an intuitive and responsive smart interface, supporting major streaming services and offering voice control via Alexa, Google Assistant, or Bixby. For users within the Samsung ecosystem, the built-in SmartThings hub allows for integrated smart home device control, though some features necessitate the SmartThings app. Gaming performance is robust, with a 120Hz refresh rate, low input lag, and FreeSync Premium support, along with a Game Bar 3.0 for in-game adjustments.
Sound quality from the built-in 40W speakers is clear for daily use, but a soundbar is recommended for a more cinematic audio experience. Features like Q-Symphony and Adaptive Sound+ aim to improve audio within hardware limitations. When compared to competitors such as the TCL NXTFRAME and Hisense S7 CanvasTV, the Samsung Frame stands out for its design and build quality, despite its higher price point and subscription costs for art. While competitors offer similar art display features at lower prices, they may not match Samsung's premium feel or extensive Art Mode features. The 2024 Samsung Frame TV is presented as a worthwhile investment for those who prioritize aesthetics alongside functionality, offering a balance between form and function, especially suited for bright rooms and serving as a conversation piece.
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