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The Woman Behind Farrow & Ball’s Most Iconic Colors Has a New Favorite for 2025
Farrow & Ball, a company renowned for its meticulously curated paint colors, is set to release its first new color palette in two years, diverging from typical trend cycles. Joa Studholme, the company's color curator, guides this process, emphasizing a gut feeling rather than consumer data to introduce new shades. The upcoming collection features twelve colors, comprising nine new additions and three archival shades that are being reintroduced for the first time in the company’s history. This collection is inspired by themes of childhood nostalgia and a profound connection to the earth, marking a shift away from the prevalence of gray tones in home decor.
Studholme highlights a move towards embracing the 'indulgence of everyday colors'—hues that are constantly present but often overlooked. She exemplifies this philosophy within her own home, which showcases a blend of new and existing shades from the collection. For instance, her backsplash is painted in Duster, her cupboards in Marmelo, and her lower cabinets in Reduced Green. The reintroduction of archival colors like Etruscan Red, Broccoli Brown, and Sap Green is particularly noteworthy. Studholme explains that these colors perfectly complement the new palette, noting that sometimes the ideal match for a new shade, such as the lighter clay color Naperon, is an existing, perfected hue.
Among the new colors, Studholme points to Dibber, a deep muddy green reminiscent of khaki, named after a gardening tool, which she describes as a 'hidden hero' that evokes old, nostalgic memories and grounds a space. Other new additions, such as Kakelugn, address specific gaps identified through customer feedback. Kakelugn, for example, is a cleaner version of the existing 'Light Blue' shade, designed with fewer gray undertones based on customer comments about the original leaning too silvery. Duster, a yellow named after childhood dusting cloths, and Reduced Green, a subdued teal, are also highlighted as treasures within the new palette. Studholme anticipates that these colors will enhance homes by bringing forth a sense of comfort and familiarity.
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