Real estate agents reveal which room colors sell a house the fastest – for the highest price

Conventional wisdom often suggests painting homes in neutral white shades when preparing for sale, allowing potential buyers to envision a blank canvas. However, a recent Zillow report challenges this notion, indicating that incorporating rich, moody paint colors can actually increase a home's sale price. This analysis highlights that buyers are willing to pay, on average, $2,512 more for a house with a charcoal gray kitchen and an additional $1,755 for a living room featuring dark gray paint. This trend is consistent with designers' experiences, who note the growing popularity of cozy, evocative styles influenced by figures like Jake Arnold, Amber Interiors, and Heidi Callier, whose work is prominently featured on platforms like Pinterest. These design aesthetics often utilize deep colors with neutral undertones, making spaces feel inviting and easy to personalize. The Zillow study further reveals that white kitchens, traditionally seen as a safe choice, may now deter buyers, potentially leading to a drop in offers by over $600. This suggests that a 'blank canvas' can sometimes appear bland or institutional rather than sophisticated. Interior designers like Jason Saft emphasize that luxury home buyers are increasingly seeking turnkey properties that feel thoughtfully designed. While white walls remain a timeless foundation for introducing color through decor, furniture, and art, designers acknowledge that social media exposure has fueled a desire for more adventurous color palettes, patterns, and wallpapers, leading to an abundance of creative exploration in home design. Color psychology also plays a significant role in this shift. Mehnaz Khan, a color psychology specialist, explains that people are drawn to homes that emulate the styles of their favorite influencers, fostering a sense of belonging and community. Conversely, outdated beige tones can subconsciously signal that a house is 'stuck' and requires extensive work, deterring buyers who are making a significant life investment. The article then details six specific paint color recommendations based on the Zillow report and expert opinions that can enhance a home's market value. These include deep graphite or midtone pewter gray for kitchens, which can boost offers by approximately $2,500, and dark gray for living rooms and bedrooms, potentially increasing offers by $1,755, attributed to their soothing effect. For exterior appeal, a black front door is recommended, with previous Zillow research indicating it could add an estimated $6,449 to the sale price, while a midtone rosy brown can also be beneficial. Conversely, a cement gray front door could decrease an offer by over $3,300. In kitchens, a pistachio (mint green) hue can raise offer prices by nearly $400, although the same shade is less desirable in living rooms and bedrooms. A jay blue living room can increase offers by $446, but it is not recommended for kitchens, where it could lower an offer by almost $1,400. Finally, earth-tone, terracotta-inspired bathrooms are highlighted for their ability to evoke warmth and comfort, potentially increasing buyer offers by an estimated $1,624. These specific color recommendations underscore the importance of strategic paint choices in enhancing a home's perceived value and ultimately, its sale price. #HomeSellingTips #PaintColors #RealEstateTrends #InteriorDesign #HomeValue #ColorPsychology #DecoratingIdeas #ZillowReport #MoodBoostingColors

The article discusses the impact of paint colors on a home's market value and appeal to potential buyers. It emphasizes that a fresh coat of paint is a cost-effective way to increase home value, provided the right shades are chosen. Neutral and classic hues are generally recommended to attract a broader range of buyers, as they allow individuals to more easily envision themselves living in the space. Interior design experts Sam Greig and Nicole Sage highlight the importance of light, airy, and neutral tones to create a sense of space and readiness for immediate occupancy. Traditionally, a blank canvas of white or neutral walls was advised for homes on the market, but recent research from Zillow indicates a shift in buyer preferences. The study found that homes painted in richer, more memorable colors, such as charcoal grey in the kitchen, can increase the selling price. For instance, a charcoal grey kitchen could add an average of $2,512, and the same color in a living room could boost offers by $1,755. This suggests that buyers are increasingly looking for turnkey properties that offer a designed, contemporary feel, rather than a completely blank slate that might be perceived as bland or in need of work. Amanda Pendleton, a home trends expert at Zillow, notes that all-white walls are losing popularity and can even negatively impact a home's value, as buyers are seeking well-maintained and modern aesthetics. Jason Saft from Staged To Sell Home supports this, stating that luxury home buyers desire properties that feel designed and provide a perfect backdrop, aligning with current design trends seen on social media platforms like Pinterest. The article outlines seven specific paint colors recommended by interior experts for their ability to add value to a home. White remains a smart choice due to its classic, versatile nature, making rooms feel larger and brighter, especially warm off-whites with red or pink undertones for areas like hallways. Sage green is identified as a universal favorite, creating an instantly welcoming and larger-feeling space. Soft blue is highlighted as a trending, versatile neutral that brings calm, particularly in sunny rooms, and can be paired with premium accessories for a high-end look. Olive green offers a sophisticated and timeless option, grounding a scheme and adding a luxurious finish to kitchens and living spaces, complementing natural textures. Soft grey, despite recent criticism, is defended as capable of creating a warm, inviting, and sophisticated atmosphere when chosen correctly, with Farrow & Ball's Skimming Stone cited as an example. Warm neutrals, especially those with yellow, pink, or red undertones, are recommended as an alternative to white, particularly for north-facing rooms, to add natural warmth and brightness. Finally, a pop of red is suggested for bold impact, transforming a space and creating a focal point, drawing inspiration from the 'unexpected red theory.' Additionally, the article includes extra recommendations from interior experts Nicola Rodriguez and Maria Ramirez. These include 'greige' (a blend of grey and beige for warmth and sophistication), Slate III by Paint & Paper Library for woodwork, Green Smoke by Farrow & Ball for Japandi interiors, Leather Saddle Brown by Benjamin Moore for heritage-style spaces, Ambrose by Coat Paints as a grounding warm neutral, and Scribbling by Fenwick & Tilbrook for a deep grey that adds depth without overwhelming. The consensus among experts is that strategic color choices in common spaces, especially the kitchen and living room, yield the most significant return on investment when selling a home. #HomeImprovement #PaintColors #HomeValue #InteriorDesign #HomeStaging #NeutralColors #AccentWalls #RealEstate

The article discusses the significant impact of paint colors on a home's value, particularly when preparing a property for sale. Real estate experts warn that while a fresh coat of paint can revitalize a home and boost its appeal, selecting the wrong colors can deter potential buyers and decrease market value. A recent paint color report from Fixr highlights 2024 trends, with real estate agents concurring that neutral tones are generally the safest and most effective choice for attracting a broad range of buyers. The cost of painting a home varies depending on whether it's an interior or exterior job. Exterior painting, which enhances curb appeal, can range from $1,000 to $6,000, influenced by factors such as paint quality, home size, and the number of stories. Interior painting is typically less expensive, averaging around $3.50 per square foot, or approximately $2,000 for an entire job, including primer. Homeowners often save on labor costs by painting interiors themselves, incurring expenses primarily for equipment and paint. While some homeowners have embraced bold colors in recent years, influenced by trends popularized by figures like Joanna Gaines, experts strongly advise against them when selling. Bold colors, such as eye-popping yellows, moody charcoals, or even coastal teal, can be polarizing and prevent buyers from envisioning themselves living in the space. Jenny Lenz, managing director of Dolly Lenz Real Estate, emphasizes that buyers often disregard homes with striking colors online before even a physical visit, advocating for timeless neutrals to ensure a faster and more profitable sale. Jonathan Yarton, a listing agent with the Yarton Group, reinforces this advice, suggesting that homeowners should consider the aesthetic of their neighborhood and avoid making their property an outlier with unconventional color choices. Santiago Arana of The Agency notes that white and other neutral tones consistently prove most impactful for sales, as they appeal to a wider audience and allow prospective buyers to visualize their future in the home more easily. The Fixr report specifically identifies certain colors as turnoffs for homebuyers. Red, for instance, was deemed undesirable by 59% of interior designers polled, due to its strong and potentially unappealing nature. Lime green received a thumbs down from 53% of designers, described as a "garish color" that can overwhelm a space. Other colors to avoid include bright yellow (40%), mustard yellow (19%), pink (10%), turquoise (9%), and black (4%), as they can create a negative first impression and prompt buyers to anticipate additional repainting costs. Staging a home strategically is crucial to prevent what real estate stager Karen Otto terms "price eroding." Buyers tend to overestimate the cost and effort required to neutralize or repaint a home with undesirable colors, thereby reducing their offer. Mike Fabbri of The Agency New York explains that bold colors lead to an added expense and time commitment for buyers, negatively impacting their offer price. The recommended solution is to present neutral, move-in-ready spaces with warm and inviting colors like whites, creams, and lighter beiges. These timeless shades are clean-lined, attractive, and adaptable to various design styles, helping buyers to overcome objections and more readily make an offer. Cara Ameer, an agent in California and Florida, concludes that drab or cold paint colors contribute to lower selling prices by diminishing a property's overall curb appeal, reiterating the importance of neutral palettes for successful home sales. #HomeImprovement #PaintColors #RealEstate #HomeSelling #HomeValue #InteriorDesign #CurbAppeal #NeutralColors #ColorTrends

The role of color psychology in home value is explored through new research from Zillow, which surveyed 4,200 recent and prospective buyers in the United States. The findings indicate that certain paint colors can significantly impact a home's sale price, either boosting it or detracting from it. The survey revealed a general preference for darker, more dramatic shades of green, blue, and gray over lighter colors like white. Specific color recommendations are provided for different rooms. For kitchens, painting cabinets olive green is suggested, as buyers indicated a willingness to pay nearly $1,600 more for homes with this feature. An example of a London apartment showcasing refreshing olive green cabinets supports this claim. Conversely, painting a kitchen daisy yellow is identified as a color that could negatively affect home value, potentially leading buyers to offer almost $4,000 less. While acknowledging personal color preferences, the article advises considering darker mustard tones or balancing bright yellow with cool accents, such as blue checkered flooring, if choosing yellow. In living rooms, charcoal gray continues to be a top choice, with homes featuring this color potentially selling for nearly $2,600 more than expected. The article suggests incorporating modern floor lamps and paper lanterns to enhance the moody aesthetic of a charcoal gray living space. Bedrooms painted navy blue are also shown to increase home value by approximately $1,815, attributed to the cozy and zen ambiance it creates. Designer Maggie Glenndening's use of Sherwin-Williams's "Dark Night" in her Utah home is cited as an example of a successful navy bedroom. In contrast, fire hydrant red in a living room or bedroom could decrease a home's value by nearly $2,000, with the article suggesting rich, dimensional reds like Little Greene’s “Tuscan Red” as an alternative to achieve similar impact without the negative financial consequence. For bathrooms, a mid-tone brown, reminiscent of Pantone’s Mocha Mousse, is recommended. Earthy brown shades in a powder room are noted for their ability to make adjacent white hallways pop and can boost a home's price. Prospect Refuge Studio's Gucci-themed project, which incorporated such a color, is given as a reference. The article emphasizes that while personal color choices are valid, understanding these trends can be beneficial for homeowners looking to maximize their property's market appeal. #homeValue #paintColors #realEstate #interiorDesign #colorPsychology #kitchenDesign #bedroomDesign #livingRoomDesign #bathroomDesign

New research from Zillow indicates that certain paint colors can significantly influence a home's sale price, challenging traditional preferences for neutral tones. The study, released in June 2025, highlights that deep, moody hues such as olive green, navy blue, and charcoal gray are not only making a style statement but are also boosting home values. Specifically, homes featuring olive green kitchens could see an increase of $1,597 in sale price, while a navy blue bedroom might command an additional $1,815 above the expected value, demonstrating a tangible return on investment for homeowners. This suggests that contemporary, saturated colors are now preferred by buyers over conventional eggshell white and greige. According to Amanda Pendleton, Zillow’s home trends expert, buyers perceive olive green and navy blue as contemporary colors, which positively impacts their overall impression of a home. These nature-inspired colors are associated with feelings of serenity and tranquility. Zillow's analysis, which involved surveying over 4,200 recent and prospective buyers, underscores the growing popularity of 'organic modernism' – a design trend characterized by earth tones, natural textures, and a sense of grounded luxury. This trend, initially prevalent in high-end new constructions, has now permeated mainstream buyer preferences, indicating a shift in aesthetic desires. While saturated tones can add value in specific areas, local real estate agents like Christie Cannon at Keller Williams in Dallas-Fort Worth note that common staging practices for shared living spaces still favor warm and neutral palettes. However, buyers, particularly those relocating from coastal regions, increasingly expect a polished, move-in-ready aesthetic, including curated yet neutral finishes, wide-plank oak floors, and brass accents, as observed by Dallas-based designer Jean Liu. This suggests a nuanced approach where bold colors are strategically used to maximize appeal and value. Further findings from the study reveal specific color impacts across different rooms. Charcoal gray continues to be the top-performing color for living rooms, potentially increasing the sale price by $2,593. For bathrooms, a mid-tone brown, akin to Pantone’s 2025 Color of the Year, received the highest favorable ratings. Conversely, certain colors can negatively affect a home's value. A daisy yellow kitchen or living room could lead buyers to offer nearly $4,000 less, while a fire hydrant red living room or bedroom might decrease the sale price by up to $1,987. The research also challenges the long-held belief that white interiors help buyers visualize potential, indicating that bolder, saturated hues aligning with current design-forward aesthetics are more effective in influencing both emotional connection and financial offers. This highlights a definitive shift in buyer preferences towards more dramatic and contemporary color schemes. #HomeDecor #PaintColors #ZillowResearch #HomeStaging #RealEstateTrends #InteriorDesign #OrganicModernism #HomeValue

When selling a home, paint color choices can significantly impact its resale value, as most potential buyers struggle to envision themselves in spaces with highly specific or unconventional hues. Real estate agents emphasize staging, which often involves repainting, because many buyers are turned off by taste-specific colors. Choosing the wrong paint color could result in a loss of over $8,000 for the typical U.S. homeowner, according to Zillow's home trends expert, Amanda Pendleton. Buyers use visual cues like color to assess a home's upkeep and modernity, as they lack the daily experience to judge its condition accurately. Research indicates specific colors are particularly detrimental to resale. A "Paint and Color Trends Report" from Fixr, based on a survey of 71 interior designers and home stagers, identifies red as the most off-putting color, with 59% of professionals agreeing it deters buyers. Real estate agents concur, noting that deep red shades, while potentially elegant in specific settings, often make rooms feel smaller and dated. Marissa Castello, a realtor, adds that red can be physiologically unsettling, evoking feelings of "danger or stop." Lime green is the second worst color for resale, with 53% of design professionals advising against it. Other colors to avoid when listing a home include mustard yellow, pink, and turquoise. Breaking down by room, bright yellow in the kitchen can decrease sale prices by an average of $2,125, according to Zillow's data. Carolyn Cerminara of Cerminara Design explains that while vibrant, bright yellow can overwhelm a kitchen, a space meant for gathering and cooking, making it feel too intense for buyers. Kristina Phillips, a designer, suggests avoiding white walls with white cabinets in the kitchen, as it can create a "builder grade" appearance. In bedrooms, mint green can reduce offers by $1,123. While darker, sultry colors were once popular, a trend toward lighter and brighter palettes is now observed, making mint green less appealing. Dark forest green in bathrooms can lead to offers $1,760 lower than expected. However, design experts are divided on dark bathroom colors; some, like Phillips, suggest that dark walls paired with white vanities and veined marble can create a sophisticated look, especially in dated bathrooms, and can even make small spaces feel loftier if the ceiling is also painted dark. Bright yellow in the living room is associated with offers $3,032 lower. Designer Evette Rios notes that yellow is a highly stimulating color, making it unsuitable for a living room, which is typically a space for relaxation. Instead, bright yellow is best reserved for areas where energy is desired. For front doors, white or neon colors are discouraged. White front doors often appear boring and blend in too much, making them hard to keep clean and potentially hurting curb appeal. Kristi Weaver, a designer, and Phillips recommend a pop of color, such as red or peacock blue, but strongly advise against any neon shades for the front door, regardless of the house color. #HomeResaleValue #PaintColors #RealEstateTips #HomeStaging #InteriorDesign #ColorPsychology #HomeImprovement #KitchenDesign #BedroomDesign #BathroomDesign #LivingRoomDesign #CurbAppeal

The practice of home staging is experiencing a significant surge in adoption among real estate professionals, with data from the National Association of Realtors' (NAR) 2019 Profile on Home Staging indicating a substantial increase in its use and perceived value. Barbara Corcoran, a prominent real estate mogul and Shark Tank personality, has long been a vocal advocate for staging, emphasizing its role in achieving higher sale prices. Realtors and sellers are increasingly recognizing that staging is often a more cost-effective solution than an initial price reduction, making it a compelling strategy in today's competitive housing market. NAR's report highlights that a remarkable 83 percent of buyers' agents believe staging facilitates buyers' ability to envision a property as their future home, a notable increase from 77 percent in 2017. This report, which is released biennially and is only in its third iteration, was initiated due to demand from Realtors who observed a growing disconnect between buyer expectations, influenced by home improvement television shows, and the reality of un-staged homes. Dr. Jessica Lautz, NAR Vice President of Demographics and Behavioral Insights, notes that 38 percent of Realtors reported that elevated buyer expectations had impacted their business, underscoring the importance of proper home presentation. The report also delves into the financial benefits of home staging. Forty-four percent of buyers' agents indicated that staging increased the financial offer on a home. Specifically, 25 percent reported an increase in dollar value by 1 to 5 percent, while 12 percent saw an increase of 6 to 10 percent. Furthermore, over half of sellers' agents, 53 percent, stated that staging reduced the time a home spent on the market. These findings are corroborated by real estate professionals and stagers across the country. Julie Pillans, an Ebby Halliday Realtor, emphasizes that staging helps narrate a home's potential, making it crucial for properties to stand out in a market with increased inventory. Another Ebby Halliday agent, Peggy Millheiser, shared a success story where a property, after 244 days on the market, received a contract above asking price within three days of staging. Melissa Marro of Rave Home Staging in Jacksonville, Florida, reported a 39 percent increase in gross sales in 2018, noting that buyers' agents prefer showing their staged listings because buyers are more inclined to make offers, leading to quicker sales. Similarly, George Bass of George Bass Stage & Design in Dallas observed a 40 percent increase in business year over year, a sentiment echoed by other stagers nationwide. Karen Otto with Home Star Staging reported a 50 percent business increase from the first quarter of the previous year to the first quarter of the current year. Otto stresses that staging is not just for high-end or vacant homes but is equally vital for occupied residences, which constitute the majority of homes sold. She highlights the misconception that staging is solely for vacant properties, pointing out that occupied homes represent a significant opportunity for agents to leverage staging services. Cort Furniture, a rental subsidiary of Warren Buffet’s Cort Business Services Corporation, also reported a 13 percent increase in staging rentals in the Dallas market, driven by investor interest in staging rental and resale properties. The report also addresses the impact of popular home renovation television shows like Property Brothers and Fixer Upper, with 38 percent of respondents acknowledging their influence on their business. While virtual staging is mentioned, it is currently considered controversial and not widely adopted, thus no data is collected on it. In conclusion, the consensus among real estate experts and stagers is that home staging is no longer an optional service but a critical component of the home selling process. It plays a pivotal role in meeting elevated buyer expectations, securing higher offers, and reducing market time, making it an indispensable tool for maximizing a property's value and appeal. #HomeStaging #RealEstate #NARReport #PropertyValue #MarketTime #SellerStrategy #RealtorTips #InteriorDesign

The choice of interior paint colors significantly impacts a home's sale price and how quickly it sells, with Zillow's research indicating that attractive colors can increase offers by up to $2,590. While neutral tones like white, beige, tan, and gray have traditionally been popular for making rooms appear larger and brighter, a recent shift in preference has emerged. Prospective homebuyers now favor bolder, nature-inspired dark hues, such as deep blues and greens, over plain neutrals. This trend suggests that homeowners looking to sell might benefit from incorporating these darker shades. Zillow, in collaboration with Sherwin-Williams, identified specific dark paint colors that are particularly appealing to homebuyers across different rooms. For kitchens, olive green cabinets are highly favored, attracting more buyer interest than any other color and potentially boosting a home's sale price by approximately $1,600. This hue creates a fresh, inviting atmosphere and connects with nature, exuding calm and sophistication. In living rooms, dark gray remains a staple, with Zillow's research showing it can increase an offer price by nearly $2,600, as it promotes a sense of relaxation and coziness. Bathrooms benefit from mid-tone brown colors, reminiscent of coffee shades like mocha and java. Inspired by Pantone's 2025 Color of the Year, Mocha Mousse, Zillow found that these earthy, warm tones can raise the selling price by $680, conveying comfort, harmony, and luxury. For bedrooms, navy blue is the top dark color choice, with buyers willing to offer an estimated $1,815 more for homes featuring a navy blue bedroom. This classic color adds elegance and depth and is versatile enough to complement various home décor styles, from traditional to modern. When incorporating dark colors, homeowners should consider several factors to ensure successful application. It is crucial to choose a color that aligns with personal taste and the desired mood, and to test several shades in the actual space to observe how they appear under different lighting conditions. Not all rooms are suitable for dark hues; small, windowless rooms, for instance, might feel confining. Balancing dark walls with light-colored furniture and accessories is also recommended to prevent the space from feeling too heavy. Proper application techniques are essential, including using high-quality painter's tape for sharp edges, applying a tinted primer, and using at least two coats of paint to achieve full intensity. Practical finishes like eggshell or satin are preferred, while matte, semi-gloss, and gloss finishes should be avoided on dark walls, especially in high-traffic areas. Additionally, budgeting for the increased cost of dark paints and supplies is important. Conversely, Zillow advises against certain colors that could negatively impact a home's sale price. Bright colors like reds and yellows are generally discouraged for repainting before listing. While these energetic shades might appeal to current residents, they can narrow the pool of potential buyers. Data indicates that a bright yellow kitchen could reduce a home’s sale price by as much as $3,915, and a red bedroom could lower it by $1,987. Therefore, repainting over such colors before listing is a strategic move to maximize buyer appeal and selling price. #InteriorDesign #HomeStaging #PaintColors #ZillowResearch #HomeSelling #ColorTrends #RealEstate #HomeDecor

The color of a kitchen can significantly influence potential home buyers, as evidenced by a recent study conducted by Rated People, which surveyed 2,000 UK home buyers. The study revealed that the aesthetic appeal and, specifically, the color of kitchen units play a crucial role in purchasing decisions. This article highlights the top 10 kitchen colors that are most likely to attract buyers, providing insights into their popularity and aesthetic qualities. Light neutral colors, such as white and light grey, emerged as the most favored options. White kitchens were the top choice, with 27% of respondents indicating that this color would make them more inclined to buy a property. White offers a neutral foundation, allowing new homeowners flexibility in personalization, and creates a perception of cleanliness, brightness, and spaciousness during property viewings. Light grey followed closely, appealing to 22% of buyers. Its enduring popularity is consistent with design trends, with soft pebble grey even being recognized as Pantone’s Colour of the Year 2021. Beyond neutrals, natural wood kitchens garnered approval from 21% of home buyers. This choice is associated with a farmhouse aesthetic, providing a warm, traditional feel through wooden cabinets, countertops, flooring, and furniture. Cream kitchens, a traditional yet versatile option, were preferred by 19% of respondents. A cream palette offers a warm and inviting atmosphere and can be easily complemented with various colors like navy blue, white, black, forest green, or pink, providing a flexible base for future decoration. Off-white, a warmer alternative to stark white, was favored by 15% of buyers. It can incorporate cool grey or warm yellow undertones, breaking the intensity of pure white and enhancing the kitchen's welcoming ambiance. Darker and bolder shades also made the list, indicating a growing appreciation for sophisticated designs. Dark grey kitchens were appealing to 11% of buyers. This versatile color can suit both traditional styles, with matte charcoal cabinetry and warm wood, and modern industrial designs featuring clean lines and crisp white surfaces. Light blue, an on-trend color, influenced 8% of buyers. It can evoke a retro vibe with matte cabinets and silver fittings or a contemporary feel with glossy units that mimic a bright sky. Black kitchens, though a bold choice, were also favored by 8% of respondents, appreciated for their clean, fuss-free appearance and their ability to complement various accent colors and metalwork. Finally, light brown kitchens were preferred by 5% of potential buyers. This color, often associated with wood, offers a practical and durable solution. Options range from smooth light oak cabinetry to traditional shaker styles, contributing to an inviting and enduring kitchen design. Dark blue, also chosen by 5% of buyers, is considered a more forgiving dark shade than black. It is typically paired with light wooden flooring and milky white counters to balance its depth and prevent an overly heavy aesthetic. #KitchenColors #HomeSelling #InteriorDesign #HomeBuyers #KitchenTrends #PropertyValue #ColorPsychology #RenovationTips #HomeImprovements

The Zillow 2017 Paint Colors Analysis reveals that specific paint colors significantly impact a home's selling price. The study, which analyzed over 32,000 homes in the U.S., found that blue bathrooms, particularly in powder blue or periwinkle, increased a home's value by an average of $5,400. Conversely, white, off-white, or eggshell white bathrooms led to a decrease in selling price of approximately $4,035. Other cool neutrals, such as light gray or oatmeal, also performed well in bathrooms. Beyond bathrooms, blue hues proved beneficial in several other rooms. Soft blue kitchens added around $1,809 to a home's value, with Charlotte, NC, showing a particular affinity for this trend. Yellow kitchens, however, resulted in an average decrease of $820. In dining rooms, slate blue, gray blue, or navy blue with white shiplap increased worth by $1,926, while red dining rooms saw a $2,031 reduction. Blue bedrooms, ranging from light cerulean to cadet blue, contributed an additional $1,856, contrasting with pink bedrooms which experienced a slight decrease of $208. Even the front door's color played a role, with gray or blue shades boosting price tags by $1,514. Svenja Gudell, Zillow's chief economist, emphasizes that fresh, natural-looking colors, especially blues and pale grays, make a home appear larger and help potential buyers envision themselves in the space. The complementary nature of light blue with white countertops and cabinets, a popular design trend, further contributes to its appeal in kitchens and bathrooms. However, blue is not universally advantageous. Blue living rooms, for instance, led to an average loss of $820, while brown living rooms (light beige, pale taupe, or oatmeal) increased value by $1,809, supporting the trend of brown making a comeback in interior design. For home exteriors, 'greige' (a mix of gray and beige) was the top performer, adding $1,526 to the selling price, whereas brown exteriors decreased value by $1,970. Detailed findings indicate the following: Kitchens with blue paint added $1,809, while yellow reduced value by $820. Bathrooms in blue/purple shades added $5,440, but white/no color decreased value by $4,035. Bedrooms painted blue added $1,856, while pink reduced value by $208. Dining rooms with blue colors added $1,926, whereas red diminished value by $2,031. Living rooms in brown shades added $1,809, but blue living rooms reduced value by $820. For home exteriors, greige added $1,526, while brown reduced value by $1,970. Finally, gray/blue front doors added $1,514 to a home's selling price. #HomeSelling #PaintColors #RealEstate #HomeValue #InteriorDesign #ColorTrends #ZillowAnalysis #HomeStaging #DesignTips

The article discusses Pantone's unveiling of its 2022 Color of the Year, Very Peri, a new vibrant periwinkle hue with violet-red undertones, marking the first time Pantone has invented an entirely new color for this designation. This decision reflects a broader global innovation and transformation, aiming to instill a mood of courageous creativity and imaginative expression. Pantone's selection process involves extensive research into color trends across various sectors, including fashion, sports, home décor, and gaming platforms, ensuring the chosen color resonates with current global sentiments. The versatility of Very Peri is highlighted across multiple domains. In interior design, the color is presented as capable of adding energy to any room, with examples from a lavender-infused exhibition. The article cites a Paint Color Analysis study by Zillow, which indicates that specific shades of blue, including light pale blue to soft periwinkle blue, can significantly increase a home's selling price. Bathrooms painted in these hues reportedly sold for over $5,000 more than expected, while blue kitchens, bedrooms, and dining rooms added nearly $2,000 to property values. This suggests a tangible financial benefit associated with incorporating such colors into home aesthetics. Beyond interiors, Very Peri has made a notable impact in the fashion industry, appearing on the runways of prominent designers like Lanvin, Gucci, Valentino, and Louis Vuitton for their Spring '22 collections. This adoption by high-fashion brands underscores the color's contemporary appeal and its ability to offer a fresh perspective after a period of global challenges. The beauty industry also embraces Very Peri, with the Pantone press release suggesting its use for eyes, nails, and hair, in finishes ranging from glittery to matte. Brands like OPI and Overose are mentioned as examples of companies already aligning with this trend through nail polish and scented candles. Even the sports sector is quick to integrate Very Peri, as evidenced by a collaboration between the sustainably-minded shoe company Cariuma and Pantone, resulting in Veri Peri-colored sneakers available for pre-order. This wide-ranging adoption across diverse industries demonstrates the comprehensive cultural influence of Pantone's Color of the Year. The article emphasizes that Very Peri symbolizes a forward-looking mindset, combining the calming qualities of blue with the energizing aspects of violet-red, making it a relevant and impactful choice for the upcoming year. #PantoneColorOfTheYear #VeriPeri #ColorTrends #HomeDecor #InteriorDesign #FashionTrends #BeautyTrends #RealEstateValue #DesignersCorner

This report provides an in-depth analysis of home staging from the perspectives of both buyers' and sellers' agents, exploring its impact on buyer perception, sales value, and market time. The findings indicate that home staging significantly influences buyers' ability to envision a property as their future home. A substantial majority (83%) of buyers' agents affirmed that staging simplifies this visualization process. While 60% of buyers' agents noted that staging had an effect on some buyers, 26% reported it influenced most buyers' views. Key rooms for staging, according to buyers' agents, are the living room (37%), primary bedroom (34%), and kitchen (23%). Visual presentation, including photos (73%), traditional physical staging (57%), videos (48%), and virtual tours (43%), were considered much more or more important for listings by buyers' agents. From the sellers' agents' viewpoint, 21% consistently staged all homes before listing, while an additional 10% staged only homes that were challenging to sell. Common areas for staging by sellers' agents mirrored those important to buyers: living room (91%), primary bedroom (83%), and dining room (69%). Regarding compensation for staging services, 26% of sellers' agents indicated it varied by situation, 23% personally undertook staging, and 17% noted that sellers covered the cost prior to listing. The median expenditure for professional staging services was $1,500, contrasting with $500 when agents performed the staging themselves. Staging contributed to a 1% to 5% increase in the dollar value offered by buyers for 19% of staged homes compared to similar unstaged properties. Furthermore, 30% of sellers' agents observed a slight reduction in the time homes spent on the market when staged. High-quality visuals such as photos (88%), videos (47%), and traditional physical staging (43%) were also deemed crucial by sellers' agents. The report also examines the influence of television shows on buyer expectations. Nearly half (48%) of respondents stated that buyers expected homes to resemble staged properties seen on TV. A larger proportion (58%) reported that buyers were often disappointed by the actual appearance of homes compared to their TV-influenced expectations. While 21% of respondents felt TV shows about the buying process impacted their business, 73% noted this impact primarily involved setting or increasing unrealistic buyer expectations. Interestingly, 77% of respondents were not personally influenced by TV shows to stage homes in a particular manner. Buyer expectations regarding the home search process were also detailed. A significant 79% of respondents indicated that buyers had pre-conceived ideas about desired living locations, and 76% had specific requirements for an ideal home before commencing their search. A considerable number (42%) of respondents perceived the home-buying process as inherently difficult, and 38% reported that buyers found it more challenging than anticipated. Approximately 23% of buyers brought non-purchasing family members to view properties. Buyers with expectations typically anticipated viewing a median of 8 homes in person and 20 virtually. For 55% of respondents, buyers' expectations regarding the number of homes viewed aligned with market realities. #HomeStaging #RealEstate #BuyerBehavior #SellerStrategy #MarketTrends #RealEstateAgents #PropertyValue #HousingMarket #TVInfluence

When preparing a house for sale, exterior paint colors are a critical element in enhancing curb appeal and attracting potential buyers. Neutral and traditional color palettes are generally recommended as they tend to be broadly appealing, creating a warm and inviting look without alienating a segment of buyers with unique choices. Realtors suggest selecting colors that have wide acceptance to maximize the home’s marketability. This approach aligns with the objective of making the property desirable to the largest possible audience. Several specific colors and combinations are highlighted for their effectiveness in increasing a home’s market appeal. Off-white, such as Behr’s Smoky White, offers a classic and versatile option suitable for various architectural styles, from farmhouses to Colonials. Yellow, particularly pale shades like Behr’s Corn Stalk, evokes a sense of happiness and can be effectively paired with contrasting trim colors like Cottage White. Light blue, exemplified by Behr’s Watery, especially when combined with deeper aqua tones like Blue Metal for accents, can create a tranquil and fresh aesthetic, enhancing architectural features regardless of the home’s location. Gray remains a highly sought-after exterior color. A popular combination includes Benjamin Moore Copley Gray for the main body with Benjamin Moore Elephant Tusk for trim, a pairing that has garnered significant interest for its sophisticated and appealing look. Taupe, like Sherwin-Williams’ Tavern Taupe, is a classic neutral choice that aligns with natural trends and can be beautifully complemented by dark shutters in Homestead Brown. Similarly, putty, warm taupe, and other gray hues that blend with natural surroundings, such as Sherwin-Williams’ Downing Earth, are noted for their ability to harmonize with existing stone foundations or landscaping. Blue-gray tones, such as Sherwin-Williams’ Needlepoint Navy with Antiquarian Brown trim from the America’s Heritage Palette, offer a nautical and serene feel, providing a strong complement to white trim. Wheat, an in-between shade of not-quite-white and almost-yellow, provides a warm and clean appearance. Behr’s Oklahoma Wheat, for example, pairs well with dark browns and gray-blues for accents and creates a glowing effect against a green lawn. Green, particularly a neutral cross between green and gray like Benjamin Moore’s Cypress Green, is another reliable choice that offers a pleasant contrast with dark or light shutters and avoids blending too much with the natural landscape. White, specifically a soft white like Benjamin Moore’s Cloud White with creamy yellow undertones, maintains timeless appeal for classic American farmhouse styles and suits almost any home. Brown, such as Dunn-Edwards’ Art and Craft, conveys stability and modernity, serving as an excellent complement to stone veneers and metal accents. Finally, red, like Benjamin Moore’s Million Dollar Red, offers a cheerful and traditional yet fresh look, standing out vibrantly against any backdrop. These selected colors provide a strategic palette for homeowners looking to make their property more attractive to a wide range of prospective buyers, emphasizing broad appeal and a welcoming aesthetic over highly personalized or unconventional choices. #ExteriorPaintColors #HomeSellingTips #CurbAppeal #RealEstate #HomeImprovement #PaintChoices #NeutralColors #DesignTrends

The housing market in Summer 2025 presents a challenge for sellers, with significantly more properties available than active buyers. To address this, new research from Zillow suggests that strategic paint color choices can significantly impact a home's appeal and value. Zillow's behavioral science team conducted a survey involving over 4,200 recent and prospective home buyers across the country. Participants were shown various homes with interiors painted in one of ten popular colors. They then rated these homes based on visual appeal, likelihood of touring and purchasing, and the price they would be willing to pay. The findings indicated that two specific paint colors were particularly effective in boosting a home's perceived value: dark olive green and rich navy blue. According to Zillow's report, homes with an olive green kitchen could command an additional $1,597, while a navy blue bedroom could increase a home's value by an impressive $1,815. Amanda Pendleton, Zillow’s home trends expert, explained that these colors are viewed as contemporary, associating them with organic modernism—an aesthetic that emphasizes sustainable materials like wood and stone. This style is known to evoke feelings of serenity and tranquility, which buyers find highly desirable. Conversely, the study also identified colors that could negatively impact a home’s value. Homes featuring a daisy yellow kitchen or living room were found to potentially decrease in value by nearly $4,000 (specifically, $3,915 less for kitchens and $3,891 less for living rooms). Similarly, a fire hydrant red living room could reduce value by $1,820, and a red bedroom by $1,987. These findings suggest that while certain colors enhance appeal, others can deter buyers. Despite these general trends, Zillow advises sellers against making hasty painting decisions. The report stresses the importance of consulting with a local real estate agent. An agent can provide tailored advice on what specific colors and aesthetics are currently favored by buyers in a particular neighborhood, ensuring that any home improvement efforts are well-aligned with local market demands and can yield the best possible return on investment. #HomeValue #PaintColors #InteriorDesign #RealEstate #HomeSelling #ZillowResearch #HousingMarket #HomeDecor #ColorPsychology

Selecting the right exterior paint color is a crucial decision that significantly impacts a home's curb appeal and, ultimately, its resale value. The article highlights that exterior paint is one of the first elements potential buyers notice, setting the tone for their perception of the property. While trendy colors might seem appealing, they can negatively affect a home's marketability over time. Natalia Miyar, a London- and Miami-based designer, emphasizes the powerful psychological impact of color, noting that harsh or eccentric tones can deter buyers. To assist homeowners, three design professionals—Natalia Miyar of Natalia Miyar Atelier, Seth Ballard of Ballard & Mensua Architecture, and Christopher Boutlier of Christopher Boutlier Interiors—offer their insights on universally appealing and timeless exterior paint colors that can boost resale value. The experts identify five key color categories that are both popular in the current market and hold up well over time. The first category is "Warm Whites," recommended for traditional homes and transitional facades, or any property aiming for a crisp yet classic first impression. Boutlier praises Benjamin Moore White Dove for its clean, never-stark quality that adapts to various lighting conditions, suggesting a 25-50% dilution to soften its yellow undertones for broader appeal. Benjamin Moore Simply White is also noted as an excellent, brighter alternative that avoids being blinding. Next, "Soft Taupes and Greiges" are suggested for homes seeking subtle sophistication and warmth. Boutlier points out that traditional grays often appear cold and unwelcoming, and can look inexpensive. Instead, warm greiges like Benjamin Moore's Collingwood are favored for their ability to add instant curb appeal and photograph beautifully. These warm, neutral shades enable buyers to envision themselves in the home without immediately considering repainting, fostering a positive emotional response. The third category, "Sand, Stone, and Sun-Baked Shades," is ideal for homes featuring organic materials, natural textures, or outdoor-inspired architecture. Miyar observes a growing preference for colors that harmonize with the surrounding environment, such as sun-washed ochres, sandstone, and pale terracotta. These subtle hues enhance natural elements like brick, limestone, and timber, creating a cohesive aesthetic. They are versatile enough to suit diverse regional styles, from Mediterranean stucco to earthy mid-century designs. "Historic Earth Tones" are recommended for classic architecture and homes located in established neighborhoods. Ballard notes a shift away from the once-popular 'white farmhouse with black windows' look, with a return to the muted, nature-derived colors found in palettes like the Benjamin Moore Historic Color Collection. These earth tones, including blues, greens, yellows, and reds, are non-flashy but provide warmth, depth, and character. They maintain their appeal over time and complement contrast trims, brick foundations, and dark window frames. Finally, "Deep, Warm Black" is highlighted for modern homes, cabin-style retreats, or properties where a sophisticated dramatic effect is desired. Boutlier remarks that warm blacks, inspired by charred wood or alpine architecture, are trending and can impart a fresh, modern, and high-end feel. Ballard supports this, mentioning projects that combine dark steel siding with wood tones and dark-clad windows. Achieving the right balance with elements like wood, metal, and landscaping is essential to prevent a gothic appearance. Recommended hues include Benjamin Moore's Black Beauty and Sherwin-Williams' Black Fox. The article concludes by advising homeowners to avoid bold primary hues, oversaturated tones, and excessively yellow or gray shades if resale is a consideration. While these colors can be beautiful and personal, they limit market appeal. Boutlier warns that yellows can develop odd undertones with landscaping, and grays can appear cold. However, designers like Miyar believe bold colors can be used strategically for accents, such as a deep green or sapphire blue front door, to add personality without overwhelming the exterior. The overarching message is that for optimal resale value, restraint and a preference for warm, versatile neutrals, combined with an appreciation for natural materials, are key to creating a home that is both appealing and marketable. #ExteriorPaintColors #ResaleValue #HomeDesign #ColorTrends #RealEstate #CurbAppeal #ArchitecturalStyle #NeutralColors #HomeImprovement

Traditional advice for selling a home often suggests using light, bright, and neutral paint colors to appeal to a broad range of buyers. However, recent data from Zillow challenges this conventional wisdom, indicating that homes with dark grey kitchens could command significantly higher selling prices, potentially increasing a home's value by as much as $2,512. In contrast, white kitchens might paradoxically lead to a decrease in home value by approximately $612. This finding is particularly noteworthy given that grey has somewhat fallen out of favor in general color trends. Despite this, its impact on property value suggests a deeper psychological appeal. Experts, such as New York-based color psychology specialist and interior designer Mehnaz Khan, explain that dark grey evokes a sense of retreat and security. In a post-pandemic world, where individuals often seek refuge from external pressures, rooms enveloped in dark grey can provide a comforting and secure environment, a quality highly valued by potential buyers. To effectively leverage dark grey in a kitchen for increased home value and a modern aesthetic, several design considerations are crucial. Firstly, selecting the correct undertone for dark grey paint is paramount. Deeper, moodier grey tones tend to appear more sophisticated than mid-tone shades. Crucially, opting for dark greys with rich, warm undertones—such as hints of olive green, brown, or burgundy—can make a kitchen feel more luxurious and expensive. These complex shades, which can appear different under varying light conditions, add intrigue and opulence, directly contributing to increased perceived value. Secondly, incorporating warming touches is essential to prevent a dark grey kitchen from feeling cold or stark. While chrome or stainless steel accents can exacerbate a cool aesthetic, aged brass provides an excellent alternative, introducing warmth and character. Other natural elements like raw woods, natural stone, artisanal ceramics, and terracotta can also soften the intensity of dark grey, making the space more inviting and contemporary. Finally, careful consideration of contrast is vital. Avoiding harsh contrasts, such as pairing dark grey with bright white countertops, can significantly enhance the kitchen's overall appeal. Instead, natural or stone-effect countertops featuring grey tones can create a softer, more cohesive look. This principle extends to all color choices within the kitchen, aiming for a tonal scheme that blends seamlessly. An example cited is a kitchen design by Unique Kitchens & Baths, which uses grey-veined marble for a gentle contrast, a dark-toned wood island, and a floor that harmonizes with the grey cabinetry. Even the walls are painted in an off-white shade, ensuring the entire scheme is unified and sophisticated, ultimately contributing to the home's market appeal. #KitchenDesign #HomeValue #DarkGreyKitchen #InteriorDesignTrends #ColorPsychology #HomeSelling #PropertyValue #KitchenCabinets #DesignTips

Renovating a home before selling it can significantly increase its value, with painting being one of the most cost-effective upgrades. An average interior paint job, costing around $385, can potentially add $5,000 to the sale price. This finding is based on a new analysis by Zillow, which surveyed nearly 1,300 recent or prospective home buyers. The study indicates that buyers are willing to pay more for homes that feature specific colors in key areas such as bathrooms, kitchens, and bedrooms. For bathrooms, sky blue is identified as a highly desirable color. Homes with sky blue bathrooms can see an increase in sale price of approximately $4,700, as surveyed individuals expressed a willingness to pay 1.6 percent more than expected. This color is favored for its soothing quality and bright appearance, making it suitable for a space where visual clarity is often preferred, such as for applying makeup. Conversely, mint green in the kitchen is highlighted as a color that could negatively impact a home's resale value. While green shades are generally popular in kitchens, mint green specifically does not resonate as well with buyers as other greens, like sage. Zillow's data suggests that homes featuring mint green kitchens could sell for nearly $2,000 less than anticipated. To avoid this potential devaluation, the article recommends opting for safer, more universally appealing neutral tones such as warm white or cream, citing specific paint colors like Swiss Coffee by Benjamin Moore or Whisper by Dunn-Edwards as examples. In bedrooms, dark blue is presented as a color that can enhance value. Bedrooms painted in moody, dark blue hues were associated with a sale premium of $1,491. Deep charcoal gray and rich forest green also received positive feedback from respondents, indicating that darker, more dramatic colors can create a desirable zen-like atmosphere in sleeping areas, thereby contributing to a higher perceived value. These color recommendations offer practical advice for homeowners looking to make strategic paint choices to maximize their home's appeal and resale value. #HomeRenovation #RealEstate #PaintColors #HomeValue #InteriorDesign #KitchenDesign #BathroomDesign #BedroomDesign #ZillowAnalysis