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Beautiful, Layered Maximalism: Why the Trend Is a Southern Tradition
The concept of "maximalism" in interior design, characterized by combining patterns, textures, new pieces, and vintage items, is deeply rooted in Southern tradition. Southerners have a long-standing practice of imbuing spaces with personality, as exemplified by the use of bold colors and wallpapers in places like the Colony Hotel in Palm Beach, and their skill in displaying collections of items such as oyster plates, copper cookware, or Ozark pottery.
According to interior designers and collectors, one of the primary drivers of Southern maximalism is sentimentality. Amanda Louise Campbell, an interior designer from Greenville, South Carolina, notes that Southerners are adept at attaching emotional value to objects, which naturally leads to spaces that tell a story through curated collections. This approach often involves displaying personal items, art, and treasured family heirlooms. For instance, Campbell herself collects dog figurines and art, while tastemaker Libby Callaway discovered recurring themes like swans and big cats in her Nashville home's decor, often without conscious effort, indicating an organic accumulation of beloved items over time.
A key aspect of this design philosophy is to disregard fleeting trends and instead prioritize items that genuinely resonate with the homeowner. Libby Callaway emphasizes buying what one loves, irrespective of its provenance, era, style, or origin, embracing pieces with visible wear and tear as they contribute to a more interesting and storied aesthetic. Amanda Louise Campbell reinforces this, stating that authentic maximalism emerges when collections are driven by personal affection, leading to naturally layered and genuine spaces.
Effective maximalism involves grouping similar objects to create visual impact rather than scattering individual items. Campbell highlights that displaying items in groups prevents clutter and adds significance. She uses collections of random sentimental items, love notes, or even baby shoes alongside stacks of books to create cohesive displays. Daniel Barrett Mathis, an Ozark pottery collector, meticulously arranges his 150-vessel collection into a rainbow-like display, demonstrating that intentional grouping, even with a large number of items, can achieve balance and avoid a cluttered appearance.
Wallpaper plays a significant role in achieving a maximalist aesthetic, with interior designers like Barrie Benson utilizing bold patterns from design houses like Schumacher. Benson’s own guest bedroom, featuring walls and drapery covered in a specific fabric, exemplifies how mixing traditional applications with contemporary patterns can create a layered yet harmonious look. Libby Callaway also discusses her mother’s home, which features multiple coordinating wallpapers, demonstrating how a cohesive feel can be achieved even with numerous patterns, evolving from an innate understanding of balance over time.
Ultimately, maximalism encourages surrounding oneself with objects that bring joy and serve a purpose. Designers suggest that even functional kitchen and bathroom items can be aesthetically pleasing and contribute to a curated environment. Benson recommends using different shades of wine glasses or new plates to refresh a table setting, and employing trays to organize collected objects, preventing them from appearing as random trinkets. Campbell redesigned her kitchen to openly display functional yet beautiful dishes and collections, demonstrating how daily-use items can enhance the narrative of a space. Bunny Williams, in her book, illustrates this by showcasing her lusterware pitcher collection, which serves as both a decorative display and a practical source for flower vases. This approach emphasizes that even practical items can be integrated into a maximalist design, making a home truly personal and reflective of its inhabitants' lives and memories, including keeping cherished family heirlooms like a grandmother’s china.
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