
7 Paint Colors That Make a House Sell for More Money
The long-held real estate belief that painting walls white before selling a home creates a blank canvas for buyers is being challenged by recent paint studies. Contrary to this traditional advice, new research indicates that incorporating rich, moody hues can significantly increase a home's sale price. Zillow's paint color analysis reveals that homes with charcoal gray kitchens can sell for an average of $2,512 more, while dark gray living rooms can add $1,755 to the sale price. This shift suggests that bold, dramatic colors are becoming a priority for buyers in 2024, with all-white walls potentially detracting from a home's value.
Designers support these findings, attributing the trend to the influence of social media and popular designers like Jake Arnold, Amber Interiors, and Heidi Callier, whose cozy, evocative styles are being emulated by homeowners. The appeal of dark gray, green, blue, or other deep colors with neutral undertones lies in their ability to create inviting spaces that buyers can easily envision themselves in. Conversely, a white kitchen, once a staple, can now lead to a decrease of over $600 in a buyer's offer, as a plain white canvas can appear boring or institutional to luxury home buyers seeking designed, turnkey properties.
While white walls are not entirely out of style and can provide a beautiful foundation for decor, furniture, and art, the desire for color is driven by increased exposure to diverse design aesthetics through social media. This trend also taps into a deeper psychological need for belonging and a desire to avoid homes that appear outdated. An outdated color scheme, such as the beiges of the early 2000s, can subconsciously signal that a house is 'stuck' and requires significant updates, which deters potential buyers.
For homeowners looking to repaint, focusing on common spaces like the kitchen and living room can yield the greatest return on investment. The right paint colors communicate that a home is well-maintained and contemporary. Specific color recommendations include graphite gray and midtone pewter for kitchens, which can increase offers by over $2,500. Dark gray in living rooms and bedrooms also proves beneficial due to its soothing effect, allowing buyers to imagine their furnishings within a neutral yet sophisticated backdrop.
For exteriors, black front doors have been shown to increase sale prices by an estimated $6,449, and a midtone rosy brown can add $300. In kitchens, a pistachio hue can boost offers by nearly $400, aligning with the National Kitchen & Bath Association’s 2024 report on green as a top kitchen trend. Blue in the living room can add $446, reflecting its popularity as a transitional color for those new to incorporating color. Terra cotta in bathrooms, with its earth-tone yet bright appeal, can inspire offers of $1,624 more, creating feelings of warmth and physical comfort. Despite the trend for colorful interiors, white remains a top choice for home exteriors, particularly soft whites with warm or cool undertones that complement architectural styles and surrounding landscapes.
Colors to avoid when selling include red, which is considered too opinionated and can deter buyers. Other colors like lime green, mustard yellow, pink, and turquoise are also less popular. Finally, paint finishes matter: natural or raw, matte finishes are preferred over glossy ones, which can highlight imperfections and are less favored by design professionals.
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