
10 easy design tips that will make your house more attractive to buyers, according to a home stager
Home staging has become an increasingly important strategy for selling properties quickly and at a higher price point. Meridith Baer, a luxury home-staging expert, founded her company over 25 years ago after an unexpected staging of a friend's home led to a sale significantly above the asking price. Her company, Meridith Baer Home, now stages approximately 2,000 houses annually across multiple major US cities, employing 350 staff members. While the company has handled properties valued up to $200 million, Baer emphasizes that home staging can benefit any property seller, regardless of the asking price.
The investment in professional home staging typically ranges from $787 to $2,837, though costs can vary based on furniture rentals and property size. This investment often yields substantial returns; a 2021 survey by the National Association of Realtors indicated that 82% of buyers' agents believe home staging helps buyers envision themselves in a home. Furthermore, Realtor.com reported in 2023 that staged homes sell 88% faster and for an average of 20% more than non-staged homes.
Baer provides ten practical design tips to enhance a home's appeal to prospective buyers. First, collaborate with a broker to identify the target buyer demographic, as staging can be tailored to appeal to specific groups, such as families or single professionals. Second, declutter spaces extensively, removing unnecessary items to create an impression of ease and spaciousness. For instance, in children's rooms, most toys should be stored away, leaving only a few out. Third, organize closets by color and remove unused clothing to make them appear more streamlined and appealing.
Fourth, remove personal items like family photos and heirlooms, allowing potential buyers to visualize their own lives in the space rather than being distracted by the current owner's personal history. Fifth, strategically introduce aesthetically pleasing personal touches, such as fresh fruit bowls or flowers in the kitchen, ensuring these elements contribute positively to the overall aesthetic. Sixth, invest in fresh linens and towels, as these relatively inexpensive items can significantly elevate the perceived quality of a bathroom or bedroom. Seventh, replace store-bought product bottles with neutral glass ones for shampoo, soap, and other visible items to achieve a more cohesive and high-end look.
Eighth, maximize natural light by removing heavy draperies or curtains during the day and employing ambient lighting with dimmers in the evenings. Ninth, apply a fresh coat of neutral-colored paint. This is an affordable way to make a significant impact, with whites and off-whites being ideal choices to ensure the space remains versatile and allows other elements to stand out. Finally, style bookshelves carefully by decluttering them and arranging decorative items and books to add personality. If books have brightly colored covers, consider wrapping them or turning them backward to maintain a neutral aesthetic. These tips collectively aim to create an inviting, depersonalized, and spacious environment that resonates with a broad range of potential buyers.
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