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AXOR translates personalities into three distinctive bathroom designs
AXOR, a brand founded in 1993, focuses on bringing character and individuality to bathroom design, transforming it from a purely functional space into a private sanctuary for self-expression. The brand's 'Distinctive' campaign highlights the growing demand for personalized luxury in private living spaces, a response to the increasing uniformity of standardized products in a globalized world. AXOR achieves this through collaborations with renowned designers and offers customization options such as AXOR FinishPlus, which provides an exclusive array of colors, and AXOR Signature, a bespoke service for extreme individualization. The campaign aims to help architects and interior designers understand clients' evolving desires to create sustainable, long-term solutions that offer meaning and satisfaction. Bathrooms are particularly important in this context, as the products people interact with intimately define their self-care rituals.
AXOR's campaign presents three distinct conceptual bathroom ambiances, each reflecting a unique personality. The first, 'A place to create one’s image,' is situated in Singapore and celebrates the interplay of light and materials, such as dark stone, slatted wood, and shaped glass. This bold and authentic space features a large circular mirror, a wide washbasin, and a free-standing bathtub. The AXOR Edge faucets, finished in Polished Gold Optic with their diamond-cut surfaces, perfectly complement this aesthetic, symbolizing individual style. The AXOR ShowerHeaven and AXOR Universal Rectangular Accessories contribute to the clear, rectilinear forms of the design.
The second concept, ‘A place to be oneself,’ is located in a private residence in Lisbon. This design emphasizes freedom, flow, and calm, utilizing archways, windows, and an open plan to establish the bathroom as a significant architectural space. Materials like travertine, creamy sandstone, and rich terrazzo flooring are balanced with geometric and minimalist elements. This ambiance caters to a relaxed, grounded, and rational personality. The AXOR Starck faucets and AXOR Starck Nature Shower, finished in Brushed Bronze, express authenticity, while AXOR Universal Circular Accessories complete the harmonious look.
The third ambiance, ‘A place to inspire creativity,’ draws inspiration from Cape Town's aesthetic, combining warmth and openness. It features earthen tones, textured walls, and abundant natural light, setting the stage for unique and unexpected elements. These include a free-standing bronzed bathtub, a concave mirror, and a lounge chair with oversized tubular forms. The AXOR Citterio E collection, with its blend of right angles and sensuous curves, reflects a personality that embraces and balances opposites. The AXOR Universal SoftSquare Accessories further enhance this harmonious outcome by introducing soft, rounded touches to rectilinear forms. Through these three distinct designs, AXOR demonstrates its commitment to transforming bathrooms into highly personalized spaces that truly reflect the unique tastes and desires of their users.
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