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Pantone created a brand new colour for its COTY 2022
The Pantone Colour of the Year for 2022 is Very Peri, a vibrant blue-purple hue. This marks a significant moment as it is the first time in the history of Pantone's Colour of the Year forecasts that a brand new color has been specifically created for the announcement. Pantone describes Very Peri as a dynamic periwinkle blue with a vivifying violet-red undertone, effectively blending the dependable qualities of blue with the energetic and exciting aspects of red. This unique color aims to inspire personal inventiveness and creativity.
The selection of Very Peri reflects the current global transformative times, symbolizing a transition from a period of intense isolation. As societal norms and standards evolve and physical and digital lives intertwine in unprecedented ways, Very Peri offers a fresh perspective. Leatrice Eiseman, Executive Director of the Pantone Color Institute, highlights that Very Peri provides a novel vision within the familiar blue color family. It embodies a spritely, joyous attitude and a dynamic presence, encouraging courageous creativity and imaginative expression. The color is characterized as the happiest and warmest among blue hues, fostering a sense of carefree confidence, embracing new possibilities, and shaping a new vision in a post-Covid world.
In home interiors, Very Peri is expected to introduce a playful freshness. Its versatility allows it to enliven spaces through unexpected color combinations and can be incorporated using various materials, textures, and finishes. This includes applications such as painted walls, furniture pieces, or home accessories, ensuring a distinct pop of color even in minimalist living areas. For over two decades, Pantone's Colour of the Year has consistently influenced a wide array of industries, including fashion, home furnishings, industrial design, product packaging, and graphic design, demonstrating its significant impact on global design trends. The article also provides a historical overview of Pantone's Colour of the Year selections from 2000 to 2025, detailing each year's chosen color and its symbolic significance.
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