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Parador's Neel Bradham on the best flooring for kitchens and bathrooms
Neel Bradham, CEO of Parador, a global flooring company, discusses the latest product innovations and recommendations for flooring in high-traffic, high-moisture areas like kitchens and bathrooms. Parador recently launched over 140 new articles across engineered wood, laminate, vinyl, and their Modular ONE solution, emphasizing a 'holistic' design approach inspired by art, architecture, and lifestyle. The company focuses on creating flooring options that are both innovative and contemporary, suitable for diverse applications, including wet rooms and integration with underfloor heating.
For kitchens and bathrooms, Bradham highly recommends next-generation vinyl flooring due to its durability and resistance to moisture and climate. He clarifies common misconceptions about vinyl, noting that modern advancements have significantly improved its design aesthetics and technological capabilities, allowing it to mimic natural wood patterns, colors, and textures while being suitable for areas prone to spills and excess moisture. This addresses the need for flooring that can withstand the demands of these central home spaces.
Specifically for high-moisture areas, Parador offers Modular ONE Hydron, which is 100% waterproof thanks to its special core board. Vinyl with an SPC core board is also highlighted as an excellent choice for wet rooms, praised for its resilience, technological performance, versatility, affordability, and complete waterproofing. Both options are available in various formats and designs, including wood, stone, and concrete looks, providing a balance between aesthetic appeal and durability. The company's foundational principle is to deliver high-quality products that integrate sustainable practices with innovative design.
Regarding current trends, herringbone-style flooring is gaining popularity in kitchens and bathrooms for its sophisticated design, despite being a classic pattern. Sustainability remains a primary focus, with Parador committed to timeless designs over fast-paced trends. Their innovative Modular ONE collection exemplifies this, offering resilient, plasticiser-free flooring that replicates the sound characteristics and underfoot comfort of traditional wood without PVC. In 2024, they introduced Modular ONE Herringbone flooring, the first PVC- and plasticiser-free design flooring with a click-system herringbone installation and embossed register surface texture.
Parador ensures high-quality and eco-friendly manufacturing practices across its European and Asian facilities, adhering to the 10 Principles of the UN Global Compact and maintaining certifications such as Blue Angel, PEFC, FloorScore, and Environmental Product Declaration (EPD). Looking ahead, Parador plans an exciting 2025 with the launch of several new collections and further innovations within their Modular ONE collection, reinforcing their dedication to innovation, design, product development, and sustainable, eco-friendly flooring solutions.
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