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Homes With This Color Inside Are Worth More
The article discusses Pantone's unveiling of its 2022 Color of the Year, Very Peri, a new vibrant periwinkle hue with violet-red undertones, marking the first time Pantone has invented an entirely new color for this designation. This decision reflects a broader global innovation and transformation, aiming to instill a mood of courageous creativity and imaginative expression. Pantone's selection process involves extensive research into color trends across various sectors, including fashion, sports, home décor, and gaming platforms, ensuring the chosen color resonates with current global sentiments.
The versatility of Very Peri is highlighted across multiple domains. In interior design, the color is presented as capable of adding energy to any room, with examples from a lavender-infused exhibition. The article cites a Paint Color Analysis study by Zillow, which indicates that specific shades of blue, including light pale blue to soft periwinkle blue, can significantly increase a home's selling price. Bathrooms painted in these hues reportedly sold for over $5,000 more than expected, while blue kitchens, bedrooms, and dining rooms added nearly $2,000 to property values. This suggests a tangible financial benefit associated with incorporating such colors into home aesthetics.
Beyond interiors, Very Peri has made a notable impact in the fashion industry, appearing on the runways of prominent designers like Lanvin, Gucci, Valentino, and Louis Vuitton for their Spring '22 collections. This adoption by high-fashion brands underscores the color's contemporary appeal and its ability to offer a fresh perspective after a period of global challenges. The beauty industry also embraces Very Peri, with the Pantone press release suggesting its use for eyes, nails, and hair, in finishes ranging from glittery to matte. Brands like OPI and Overose are mentioned as examples of companies already aligning with this trend through nail polish and scented candles.
Even the sports sector is quick to integrate Very Peri, as evidenced by a collaboration between the sustainably-minded shoe company Cariuma and Pantone, resulting in Veri Peri-colored sneakers available for pre-order. This wide-ranging adoption across diverse industries demonstrates the comprehensive cultural influence of Pantone's Color of the Year. The article emphasizes that Very Peri symbolizes a forward-looking mindset, combining the calming qualities of blue with the energizing aspects of violet-red, making it a relevant and impactful choice for the upcoming year.
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