
The 8 Best-Selling Paint Colors of 2024: Greens, Whites, and Neutrals
The top-selling paint colors of 2024 reveal a strong preference for classic whites, soft neutrals, and nature-inspired greens. Paint companies such as Benjamin Moore, Sherwin-Williams, Glidden, BEHR, Annie Sloan, Valspar, and Farrow & Ball reported that their most purchased hues reflected a desire for clean, calming, and organic environments. This trend suggests that consumers are seeking tranquility and a connection to nature within their homes, particularly in a world perceived as busy and chaotic. These popular colors are versatile and can be applied to walls, trim, doors, cabinetry, and even home exteriors, making them suitable for various DIY projects and design aesthetics.
Benjamin Moore's top seller, White Dove, is a highly favored off-white known for its subtle cream and gray undertones, which prevent it from appearing overly yellow. This makes it a balanced choice that pairs well with both warm and cool color palettes and is often recommended by experts to make rooms feel larger and brighter. Similarly, Sherwin-Williams' Pure White consistently remains a best-seller due to its timeless and versatile nature. It serves as an ideal neutral backdrop, avoiding extremes of coolness or creaminess, offering a soothing and uncomplicated option for homeowners.
Glidden's most popular shade, Whiskers, is a soft greige that provides a warm neutral base. Its calming and enduring qualities contribute to its widespread appeal for various surfaces. BEHR's Swiss Coffee, a creamy off-white with yellow undertones, was also a top performer, valued for its warmth and bright, timeless character, easily complementing a wide range of accent colors and architectural styles.
Annie Sloan's best-selling Coolabah Green highlights the increasing influence of biophilic design. This soft and tranquil green fosters a connection with nature, creating calm and inviting spaces. Its balanced tones make it adaptable as either a subtle accent or a neutral, enhancing natural materials like wood, linen, and rattan, and promoting serene environments in bedrooms, fresh looks in kitchens, and calm in offices.
Valspar observed dual preferences, with both their creamy Dove White and calming Green Trellis being highly sought after. Dove White offers a timeless and versatile backdrop, while Green Trellis, with its cool undertones, brings a modern and grounded aesthetic inspired by the outdoors. Farrow & Ball's Wimborne White, an off-white with a delicate yellow undertone, continues the trend of light neutrals dominating decorative choices for ceilings and trim, affirming the enduring popularity of such palettes for both light and dark interior schemes. The overall pattern indicates a consistent demand for colors that promote serenity, comfort, and a subtle connection to the natural world.
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