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7 Color Trends That Will Be Huge in 2024, According to Color Experts
Color experts worldwide have analyzed cultural and design trends to forecast the dominant color palettes for 2024, indicating a shift towards bolder and more adventurous choices in home and personal expression. While neutrals will retain their appeal, they are evolving to include warmer, more inviting tones. The consensus among experts is that color will become increasingly personalized, reflecting individual moods and preferences rather than rigid rules. Laurie Pressman, Vice President of the Pantone Color Institute, emphasizes that color serves as a language for self-expression, allowing individuals to gravitate towards bold, soft, or calming shades as they resonate with personal feelings.
Seven key color trends are projected to define 2024. First, a move towards dark and chic hues will provide a contrast to brighter tones. Shades like deep chocolate browns, sophisticated blacks, rich navies, and forest greens will be prominent. Behr's selection of Cracked Pepper and York Wallcoverings' Bay Brown exemplify this trend, offering grounding and inviting elements. Second, blues will continue their enduring popularity, evolving from verdant shades to lighter, more airy, and watery tones. Sherwin-Williams' Upward, a light denim blue, and Benjamin Moore's Blue Nova, a blend of violet and blue, highlight this shift towards tranquility and adventure. Additionally, vibrant teals and aquas, as seen in Valspar's Renew Blue and C2 Paint's Thermal, will emerge, connecting with nature and well-being.
Third, intriguing purples and lilacs are expected to gain traction, empowering individuals to experiment and stand out. These versatile shades can complement pinks, blues, and greens, adding depth or vibrancy. Benjamin Moore's Hazy Lilac is noted as a compatible addition to color palettes. Fourth, unapologetic pinks and reds will maintain their cultural influence. Sherwin-Williams, Dunn-Edwards, and Pantone anticipate a continued rise in vivacious pinks, evoking nostalgia and optimism. Soft blush and baby pinks, such as Little Greene's Masquerade, will provide timeless tranquility. Pantone's Peach Fuzz, a romantic pinky-peach, encourages slowing down and connecting. Red and terracotta families are also predicted for a resurgence, with Benjamin Moore's Topaz and Teacup Rose illustrating their brilliance.
Fifth, lustrous yellows and oranges, exemplified by VERANDA's Electric Amber, will be significant. These inviting and captivating shades are effective in textiles, jewelry, and gardens. HGTV Home's Persimmon and WGSN/Coloro's Apricot Crush further underscore the rising interest in sunny, warm tones. Sixth, earthy greens will remain prominent, offering approachable and muted hues that evoke comfort and nature. Graham & Brown's Viridis and Dutch Boy's Ironside represent this trend towards both fresh and deep, elegant greens. Finally, warming neutrals, including off-whites and buttery tones, will act as energized yet solid bases for color palettes. Glidden's Limitless, a honey-forward shade, reflects the increasing demand for warm neutrals, partly driven by the need to counterbalance the cooler effects of LED lighting in interior design.
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