Step Aside, Pinterest—Here’s Where Designers Get Inspired IRL

This article highlights the significance of in-house design teams for various brands, emphasizing their role in maintaining brand relevance and aesthetic appeal. It compiles a list of five prominent in-house graphic design teams on Instagram that offer insights into their creative processes, product launches, and company culture. These accounts provide a unique perspective into the design world, often sharing exclusive content, designer interviews, and valuable advice. PepsiCo Design & Innovation's Instagram account, @pepsico_design, serves as a primary source for new product announcements and collaborations, such as the 2020 Design + Innovation Book and the MTN DEW FLAMIN' HOT collaboration. The account showcases impressive graphics and branding strategies, making it a valuable resource for those interested in product and packaging design. It also occasionally features discussions with company leaders on how design contributes to brand value. TBD, the in-house design team for Taco Bell, uses its Instagram account, @tacobelldesign, to reveal upcoming releases like Truff Sauce Nacho fries. Beyond product previews, the account offers a behind-the-scenes look at photoshoots, detailing the transformation from storyboards to final product shots. It also provides a glimpse into the team's dynamics through birthday wishes and highlights the inventive design work characteristic of the Quick Service Restaurant (QSR) brand, including downloadable wallpapers. Google Design's Instagram, @googledesign, focuses on the creative aspects behind Google's ubiquitous presence. The account features inspiring Google Fonts and engaging interviews with designers, exploring their perspectives on the internet and design. This content is designed to offer a deeper understanding of the design philosophy and innovation within one of the world's leading technology companies. Dropbox Design, through its Instagram handle @dropboxdesign, embodies the company's philosophy that joy drives the best ideas. The account is a source of cheerful inspiration, offering advice on cross-cultural design and reflections on the creative process versus practice. It showcases how Dropbox integrates its core values into its design work, encouraging followers to think beyond conventional boundaries. Finally, Spotify Design's Instagram account, @spotify.design, is a valuable resource for music enthusiasts and aspiring designers. The team curates various playlists and features a segment called "In The Spotlight," which highlights the daily routines and inspirations of different designers. The account also serves as a recruitment tool, regularly posting new job opportunities and providing insights into Spotify's hiring process, all while maintaining an aesthetically pleasing visual presence that mirrors the brand's user interface. #GraphicDesign #InHouseDesign #InstagramMarketing #BrandIdentity #CreativeProcess #DesignInspiration #ProductDesign #PackagingDesign #DesignCulture

The article features an interview with Leo Cesareo, an interior designer, discussing his journey, artistic influences, and personal recommendations for exploring Los Angeles. Cesareo recounts his decision to start his own business after years of working for other designers. He describes a pivotal moment at his last firm, where a negative interaction with a junior designer led him to quit on the spot and establish Leo Cesareo Design seven years ago. This experience highlighted his desire to focus on design rather than office politics and bureaucracy. He notes that this decision was a positive one, as he has not encountered similar issues with his own clients. Cesareo attributes his artistic inclination to his family background. His grandfather was an illustrator and 'Ad Man' in Buenos Aires during the 1950s and 60s, creating hand-drawn advertisements for magazines like Time and Life. His father was an architect and contractor, and Cesareo credits learning to draw by observing his father's work at a drafting table. He humorously mentions learning three-point perspective by kindergarten, much to his elementary teacher's surprise. His artistic education continued at the Visual Arts program at LACHSA and then at RISD, where he studied Film and Art History. During his film studies, he developed an interest in set design, focusing on 'world-building' and the psychology behind characters and their environments, which ultimately led him to transition into interior design. At Leo Cesareo Design, his firm aims to create unique, tailor-made interiors for contemporary individuals and households, drawing on his visual arts background to influence spatial composition and light. When asked about local spots in Los Angeles, Cesareo, a native, emphasizes approaching the city through its individual neighborhoods due to its spread-out nature. He suggests that framing LA in this way makes visitors more open to experiencing different areas, even if it involves traffic. He highly recommends The Cara Hotel, praising its transformation from a 1950s motel into a chic, European-feeling establishment with elegant rooms and a stylish courtyard. Its central location is also a plus for accessing both the East and West Sides of the city. For shopping, he points to Departamento in Downtown LA, highlighting the area's growth into a vibrant, walkable neighborhood with interesting shops and cafes. His favorite Korean BBQ spot is Dan Sung Sa, valued for its unique interior design with cubby booths and graffitied walls, which contributes to its 'frenzied cool' atmosphere, making the long wait worthwhile. For an authentic LA experience, he recommends late-night taco trucks, particularly those on Sunset in Echo Park, and diners like Norms and the iconic Johnie’s Broiler (now a Bob’s Big Boy), noting the historical significance of Googie Architecture and fast food in LA's development. For nightlife, he suggests El Cid, Akbar, and underground or gay bars, describing a quintessential LA experience involving secret passwords and unexpected celebrity sightings in unusual locations. Cesareo concludes by giving credit to his alma maters, the LA County High School for the Arts (LACHSA) and the Rhode Island School of Design (RISD). He emphasizes that these institutions provided him with the foundational experiences, work ethic, and community that have supported him since he was 15 years old. The article also provides contact information for Leo Cesareo Design, including his website, Instagram, LinkedIn, and Facebook profiles. #InteriorDesign #Entrepreneurship #LosAngeles #ArtisticInfluence #CreativeJourney #BusinessStartUp #LocalCulture #DesignPhilosophy #RISDEducation

This article highlights seven innovative design studios from across the globe, showcasing their unique approaches to architecture and design. These emerging practitioners are recognized for transcending traditional disciplinary boundaries, from product design blending technology with furniture to architectural firms challenging physical space limitations through virtual installations. Norman Kelley, based in Chicago and New York, is featured for its sly and conceptual approach, often playing with visual expectations. Their "Wrong Chairs" exhibit, for instance, exaggerated elements of the iconic Windsor chair, making them appear "wrong" yet fully functional. Principals Carrie Norman and Thomas Kelley emphasize a rigorous playfulness in their work, valuing impact and gratification over overwhelming designs. Despite being geographically separated, they maintain constant collaboration, blurring the lines between academic and professional practice. Their work extends to residential rehabs and commercial projects, such as their first retail space for Aesop in Chicago, where they utilized reclaimed common brick, and a subsequent project in New York's Tribeca district, using ombré paint to reflect the neighborhood's character. Homeowner Sam Vinz, who commissioned Norman Kelley for a residential project, praises their ability to refresh existing concepts in an accessible manner. San Francisco-based Branch Creative, led by Nick Cronan and Josh Morenstein, specializes in making technology discreet or "invisible." Their product, Plume, replaces traditional Wi-Fi routers with hexagonal pods that blend into home decor, providing efficient wireless connectivity. Both Cronan and Morenstein bring extensive industrial design experience, having worked for notable companies like fuseproject and Ammunition. They ventured into developing futuristic devices, including the modular Google Ara phone and Athos exercise clothing that provides real-time muscle activity feedback, which they refined to be seamless and intuitive. Despite their focus on technology, they are passionate about furniture design, creating pieces for Council's Drift collection that combine classic forms with subtle illusions, emphasizing longevity and sophistication. SIBLING, a young Melbourne-based firm, is recognized for its experimental and participatory approach to design. The five directors—Amelia Borg, Nicholas Braun, Jane Caught, Qianyi Lim, and Timothy Moore—engage in a wide array of projects, including exhibitions, commercial fit-outs, and residential designs. They actively initiate their own research projects, such as the ON/OFF exhibition, which explored the digital and physical worlds by creating a space that blocked smartphone reception. These conceptual investigations inform their commercial work, exemplified by the DUST retail space that integrated a digital commercial platform into a physical setting. SIBLING's freedom from established practice allows them to design a business model that is unique to their founders' processes, clients, and community. Refik Anadol, a media artist based in Los Angeles, explores the intersection of architecture and digital art. Inspired by the Walt Disney Concert Hall, Anadol created large-scale video artworks that transform architectural facades into dynamic canvases. His collaboration with Gehry Technologies and the Los Angeles Philharmonic resulted in immersive experiences like "Visions of America: Amériques," where real-time custom software projected images responsive to music and conductor movements. Anadol's work also extends to public art commissions, such as "Virtual Depictions: San Francisco" for 350 Mission, which uses Twitter data to generate animations on a large LED display, exploring how public art interacts with public data. He envisions a "post-digital architectural future" where media architecture transcends traditional screens and VR. Tropical Space, from Ho Chi Minh City, focuses on eco-friendly and avant-garde architecture that utilizes simple building materials. Founders Nguyen Hai Long and Tran Thi Ngu Ngon specialize in designing porous homes that "breathe" in tropical climates, moving away from conventional closed-off modern Vietnamese housing. Their projects, such as the Terra Cotta Studio and the two-story Termitary House, showcase innovative facades made from traditional red baked bricks, providing both graphic appeal and natural ventilation. They also design custom furniture from recycled materials, emphasizing simplicity and cost-effectiveness while fostering social interaction within living spaces. APRDELESP, a Mexico City-based architecture office, distinguishes itself through a multidisciplinary approach that integrates commercial ventures with design practice. Founders Rodrigo Escandón and Guillermo González operate a variety of "subspaces" including a restaurant, a café that doubles as a furniture showroom, an art gallery, and a print shop. This model allows them to experiment with how space is used and to circumvent traditional design practices. They view these ventures not merely as revenue streams but as experimental projects to foster new thinking and better conditions for their design work. Their unconventional approach to client engagement and public relations emphasizes dynamic interaction over formal style, resulting in a design methodology that documents the full lifespan of a project through casual snapshots and detailed drawings of everyday objects. LCLA, led by Colombian architect Luis Callejas with bases in Oslo and Medellín, integrates landscape, cartography, and botany into architecture. Callejas, who gained prominence through public competitions and his work on the Aquatic Center in Medellín, challenges conventional architectural typologies by blending natural elements with built structures. His conceptual motif of the "island" highlights the potential for unique developments within contained environments. Callejas advocates for cultivating atmospheres rather than prescriptive sequences, using evocative collages as a key representational tool. His work, like "The River That Is Not" study for the Medellín River, proposes integrated strategies for hydrologic remediation and public engagement, demonstrating a political resonance in his designs. His current projects explore topographical sites in the Andes and Norwegian mountains, applying large-scale thinking to residential jobs. #ArchitecturalInnovation #DesignStudios #ProductDesign #SustainableArchitecture #MediaArt #UrbanPlanning #InteriorDesign #ExperimentalDesign #EmergingTalent

Interior designers regularly travel to industry events, antique markets, and design shows outside their local area to gather inspiration, discover new resources, and ensure their work remains fresh and dynamic. This practice is considered essential for keeping up with evolving product libraries and design trends. For instance, Lauren Thorpe of Bonboni Interior Design traveled to Les Puces de Saint-Ouen in Paris to immerse herself in history and diverse cultures, finding inspiration for her projects. Similarly, Kelly Johnson of Kelly Johnson Design emphasizes that exposure to new products and resources is vital for maintaining a dynamic portfolio. Traveling to these events necessitates meticulous planning, especially regarding accommodations, which can book up quickly, sometimes a year in advance, particularly for popular gatherings like High Point Market in North Carolina, as noted by interior designer Marci Marsh. David Deatherage, another interior designer, frequently attends Modernism Week in Palm Springs, California, drawn by its focus on mid-century art and architecture and the opportunity to continuously learn new things. He advises booking tickets for lectures and tours at least a month or two in advance due to high demand. Deatherage particularly appreciates tours of iconic architectural sites, such as the Albert Frey house, which incorporates natural elements like a boulder within its design. These excursions provide designers with fresh perspectives and ideas that might not be available in their immediate geographic area, fostering creativity and innovative approaches to their projects. Logistical considerations are paramount, especially when purchasing items from these events. April Jensen of ADJ Interiors, who frequently visits the Round Top Texas Antique Market, highlights the challenge of transporting large purchases. Dealers at such markets often do not offer shipping services, requiring attendees to arrange for their own transportation, such as renting a box truck or U-Haul. Thorpe faced similar challenges in Paris, initially limiting her purchases to small, portable items that fit in her luggage. However, she discovered that dedicated services exist in Paris's vintage markets to collect tagged furniture and arrange international shipping, a service she plans to utilize for future, larger acquisitions. Designers generally recommend traveling at least once a year, or even quarterly if feasible, to remain abreast of industry developments and broaden their creative horizons. While St. Louis offers a variety of resources, the consensus among these designers is that exploring different cities provides invaluable exposure to diverse histories, architectural styles, and design influences. Deatherage points out the distinct “California vibe” of Palm Springs, with its strong mid-century and Hollywood Regency influences, as an example of how regional differences can spark new ideas not found in the Midwest. Laurie LeBoeuf of Castle Design, reflecting on her experience at Deco-Off in Paris, notes that inspiration comes not only from organized events like lectures and product presentations but also from the city itself—its hotels, restaurants, gardens, and even simple streetscapes. This continuous engagement with external design environments ensures that designers can offer their clients unique and cutting-edge solutions, incorporating elements and trends sourced from a broader, global context. The investment in travel is seen not merely as an expense but as a crucial component of professional development, enriching their design perspectives and capabilities. By actively seeking out diverse experiences and resources, these interior designers ensure their work remains innovative and deeply informed by a wide array of cultural and historical influences, ultimately enhancing the quality and distinctiveness of their projects. #InteriorDesign #DesignInspiration #IndustryEvents #Travel #DesignTrends #ProfessionalDevelopment #MarketResearch #GlobalDesign #CreativeProcess

This article highlights five designer-owned homeware stores that offer unique and high-quality home decor. The author emphasizes that interior designers possess expert knowledge of home aesthetics and are well-suited to curate collections that reflect their distinct styles and set new trends. The article positions these stores as a reliable source for intentional and approved decor pieces. The first store featured is McGee & Co, founded by Shea and Syd McGee. Established a decade ago alongside their design firm Studio McGee, it has become a prominent name in the industry for stylish and high-quality home decor. The brand is characterized by its "modern charm" aesthetic, which combines a relaxed yet elevated design style, often leaning towards modern rustic. McGee & Co. offers a diverse range of products, from furniture like couches and rugs to kitchenware and outdoor items, all designed to enhance both the beauty and comfort of a home. Examples from their collection include the Astrid Fringe Stool, Spencer Gingham Pillow Cover, and Windmere Woven Box, each described with specific design elements and potential uses. Next, the article introduces Magnolia Home by Joanna Gaines. Known for her captivating cozy farmhouse style, Joanna Gaines, along with her husband Chip, launched Magnolia in 2003 in Waco, Texas. What began as a small boutique has grown into a well-loved interior decor brand. Magnolia Home’s products, ranging from dining tables and chairs to vases and kitchen utensils, consistently reflect Gaines’s modern farmhouse aesthetic. The brand is noted for its reasonable prices and good quality, with collections that are trend-led yet timeless. Recommended items include the Adeline Antique Brass Double Wall Sconce, Antique White Eyelet Tablecloth, and Enzo Turned Wood Side Table. Jonathan Adler’s eponymous brand is presented as a destination for modern glamour and maximalist design. Since the 1990s, Adler has infused interiors with eye-catching styles, celebrating color, pattern, and playful aesthetics. His store features everything from large furniture pieces to smaller decorative items, including decorative pottery, which was his initial passion. The brand also recently collaborated with Ruggable for a pet decor collection. Jonathan Adler’s store is recommended for those seeking "loud luxury" in their homes. Specific products mentioned are the Venezia Small Vase, Jet Set Needlepoint New York Pillow, and Muse Sun Trinket Tray. Shoppe Amber Interiors, founded by Amber and Mike Lewis, embodies a sleek, fresh, and laid-back style, aligning with the modern organic design trend. Launched over a decade ago in Southern California, the brand offers simple yet effortlessly stylish home decor. Products are characterized by neutral, earthy hues, rich textures, clean lines, and polished finishes, reflecting Amber’s "California modern aesthetic." Shoppe Amber Interiors is ideal for individuals aiming to create a calm and relaxing oasis with neutral decor. Examples include the Amber Lewis x Four Hands Sedoni Lounge Chair, Amber Lewis x Loloi Cali Cil-05 Natural / Multi Area Rug, and Woodley Woven Basket. Finally, Kathy Kuo Home is highlighted for its timeless decorating ideas. Founded in 2012 by interior designer Kathy Kuo, the brand offers furnishings and decor that exude classic and traditional elegance. Kathy Kuo Home caters to a wide range of interior design styles, with an extensive catalog that spans outdoor decor, indoor furniture, rugs, and artwork. The brand is praised for its quality and stylish pieces, demonstrating Kathy’s passion for enduring beauty. Products showcased include the Kathy Kuo Home Vesper Regency Gold Arched Wall Mirror, Staten Modern Classic Gold Iron Square Decorative Box, and Hanalei Coastal Beach Natural Rattan Table Lamp. The article concludes by emphasizing that shopping at designer-owned stores provides a curated selection, akin to a personal design consultation, given the designers' expertise in home decor. #InteriorDesign #HomeDecor #DesignerBrands #ModernFarmhouse #MaximalistDecor #ModernOrganic #TimelessElegance #HomewareStores #StyleTrends

This blog post offers extensive advice from various professionals in the design industry for individuals aspiring to become interior designers. It compiles insights from interior designers, artists, editors, and business owners, covering aspects like inspiration, unique career paths, and valuable career advice. The overarching theme emphasizes passion, continuous learning, and practical experience. Shea McGee, owner of Studio McGee, highlights that her passion for interior design was all-consuming. She advocates for constant evolution, quoting Martha Stewart: "When you're through changing, you're through." Anita Yokota, an interior designer, stylist, and photographer, found inspiration in her architect father and her childhood love for rearranging furniture. Her key advice is to embrace learning curves and appreciate the journey of gaining experience. Joy Cho, founder of Oh Joy!, shares a unique path, starting her design company through freelancing during a career transition. She advises aspiring designers to gain experience through internships, build a portfolio showcasing desired work, and proactively approach companies rather than waiting for job openings. Leanne Ford, designer and host of HGTV's "Restored by The Fords," encourages a "SAY YES!" attitude, urging individuals to take opportunities even if they feel unprepared and to figure things out along the way. She emphasizes kindness and the idea that passion and inherent talent ("IT") are more crucial than formal education in a creative field. Stephanie Watkins, a designer and blogger behind Casa Watkins Living, expresses her lifelong love for creation and using design as an artistic outlet. Her advice is to follow one's passions and take the plunge, asserting that it's never too late to pursue what you love. Sarah Wittenbraker, founder of SARAH WITTENBRAKER INTERIORS, advises starting immediately—asking questions, seeking internships, and building a portfolio. She stresses the importance of understanding the business side of design, including marketing, sales, and bookkeeping, and advocates for running a business with integrity. Tara Oxley, owner of Eugene & Co and Chick’y’s General Store, recounts her candid approach in job interviews and highlights the importance of honesty and resilience. She draws inspiration from Theodore Roosevelt's quote about the "man in the arena," emphasizing that trying and potentially failing is better than never attempting. Nicole Gibbons, an interior designer and TV personality, advises paying dues, being humble, and learning from mistakes. She emphasizes the value of finding a mentor for guidance and support. Corey Damen Jenkins, a principal interior designer, reflects on his lifelong interest in design from a young age. His valuable career advice is to help clients spend money wisely, rather than just save it, which shifts the designer's approach. Duffy Stone, owner of Studio Duffy, emphasizes gaining diverse experience within the industry and actively creating and showcasing work to demonstrate one's style and capabilities. Rebecca Atwood, a designer, artist, and author, found her calling in creating environments and objects. She advises tailoring portfolios to specific companies, putting in extra effort, and not being discouraged if the first job isn't a dream job, as all experiences offer learning opportunities. Robin Wilson, CEO of Robin Wilson Home, was inspired by her family's rental properties and took an unconventional route, pursuing a Master's in Real Estate Finance. She highlights the business aspect of design, stressing the importance of a good attorney, bookkeeper, and cash flow for long-term success. Eddie Lee, owner of Eddie Lee Inc., realized his passion for design by reflecting on childhood interests. He shares a story of landing his first job through a timely encounter and a challenging on-the-job interview. Elaina Sullivan, style editor at Domino Magazine, was inspired by an interior designer friend and discovered her passion for styling and set-building through an internship at Martha Stewart. She encourages aspiring designers to reach out to admired professionals and never give up. Tiffany Brooks, HGTV Host and interior designer, found her calling during a stressful period when she redecorated a model home, which won an award. She advises pricing services according to their worth to establish professional value. Vanessa Deleon, CEO of Vanessa Deleon Associates, developed her design interest working in her family's furniture store. She emphasizes patience, delayed gratification, and the "triple D" model: Drive, Dedication, and Discipline. Claudia Stephenson, Director of Operations at Cultiver, advises having a clear vision of personal style and being authentic. She also suggests starting at the bottom, working for free for inspiring individuals, and treating everyone with respect. Erika Hollinshead Ward, owner of Erika Ward Interiors LLC, leveraged her business education in accounting before fully committing to interior design. Her advice includes building a board of advisors, connecting with peers, working hard, and maintaining a spiritual practice. #InteriorDesign #CareerAdvice #DesignIndustry #CreativeCareers #ProfessionalDevelopment #DesignInspiration #Entrepreneurship #PortfolioBuilding #Networking

Working with compact spaces often presents a significant challenge in home design, whether in urban dwellings or larger homes with awkward nooks. However, compromising on space does not necessitate compromising on style. Interior designers utilize various techniques to maximize the potential of small rooms, transforming them into inviting and functional areas. These compact spaces offer unique opportunities for bold design choices, such as vibrant colors and intricate patterns, which might overwhelm larger rooms. Embracing coziness in these smaller settings can also lead to highly appealing interiors. Several industry-leading designers have shared their favorite small room ideas. One approach involves embracing maximalism, using strong colors, wallpapers, or moodier vibes to create drama and energy, contrasting with larger, brighter areas. For instance, a small hallway can incorporate a wall-mounted bespoke console and mirror to save floor space while adding functionality and style. Another common strategy is to utilize the often-overlooked space under the stairs. Instead of a traditional cloakroom, this area can be converted into a practical boot room with bespoke joinery, offering a mix of open shelves, hooks, baskets, and drawers for storage, painted in light colors to maintain an airy feel. Half-glazed doors are effective in bringing more light into limited spaces, preventing them from feeling enclosed. Such doors, especially when coordinated in design and color with adjacent rooms, can visually expand the area and enhance flow. Creating a 'boxed-in' bed is another clever solution for small bedrooms or nurseries, making the space feel like a cozy, inviting nook. These beds, often incorporated into architectural details or eaves, can become a focal point and double as guest accommodations, with people often finding them particularly charming. Building around architectural details, such as fireplaces, can maximize storage without sacrificing aesthetic appeal. Inbuilt cupboards surrounding a fireplace can frame it beautifully, softening the overall look while providing ample storage. For rooms with tall ceilings, bespoke joinery that extends to the full height of the room can offer extensive storage without overwhelming the space, especially when painted in cohesive, rich colors. Internal windows are also a valuable addition, particularly in Victorian terrace houses, to allow natural light to penetrate dark middle rooms, making them more inviting and functional. Unused architectural elements like chimney breasts can be repurposed creatively. An arched recess in a chimney breast can be transformed into a dedicated home bar with mirrored doors and glass shelves, maximizing utility and beauty. Investing in bespoke storage is crucial for small rooms, as custom-designed joinery can accommodate specific items, such as musical instruments, and display treasured possessions, all while making the space feel larger when painted to match the walls. Layering patterns, even in small bathrooms, can create sophisticated and visually interesting spaces, using a combination of patterned wallpapers, striped floors, and tiled shower areas. Utilizing the space above, such as in pantries, by installing hanging storage or wall-mounted shelving, enhances functionality and classic style. For attic rooms with eaves, a boxed-in bed creates a cocoon-like nest, especially when combined with a bookcase behind the headboard, eliminating the need for a bedside table. Building a 'room within a room,' like a home office within a larger living space, offers a private, intimate study area without requiring a separate room. This can be achieved with wood paneling and built-in desks, maintaining the property's historical character. Finally, incorporating built-in window seats with integrated storage, framed by cornices and paneling, and using narrow bedside tables as extensions of wardrobes are practical and elegant solutions for maximizing both seating and storage in small areas. These strategies collectively demonstrate how thoughtful design can transform compact spaces into highly functional and aesthetically pleasing environments. #InteriorDesign #SmallSpaces #SpaceSavingSolutions #BespokeJoinery #MaximalistDecor #ArchitecturalDetails #StorageIdeas #CompactLiving

The interior design world is currently embracing a unique and whimsical trend: hidden doorways. This design element, once associated with haunted houses, is being recontextualized as a sophisticated feature that offers both aesthetic appeal and practical benefits. Unlike traditional design approaches that emphasize bold statements through dopamine decor, color-drenched spaces, or intricate patterns, hidden doorways introduce an element of surprise and privacy, allowing homeowners to create a sense of intrigue and functionality within their living spaces. Clara Jung, principal of Banner Day Interiors, highlights the fantastical aspect of hidden doorways, emphasizing the universal appeal of whimsy and surprise in design. She notes that this trend allows designers to channel fun and unexpected joy into a home. Jenn Feldman, a Los Angeles designer, echoes this sentiment, referring to hidden doors as a 'wink in the room.' Beyond their playful nature, Feldman underscores the practical advantages, particularly in terms of privacy and maintaining visual flow in a home. In an era where personalization is a key design trend, these secret passages enable homeowners to achieve an efficient living environment without compromising on beauty. They are especially useful for concealing utilitarian spaces or storage areas that might otherwise detract from a room's overall aesthetic. Feldman implemented this trend in her own dining room to address a lack of symmetry and a significant need for closed storage. To preserve the room's formal and regal ambiance, she opted for a custom jib door, which is flush-mounted into the wall to create a seamless, barely-there appearance. While custom jib doors offer a tailored look, readily available bookcase doors can be purchased from retailers like Wayfair and Home Depot, providing accessible options for those looking to integrate this trend into their homes. Jung also utilized a hidden library door in a client's living room, transforming a previously unused open space into a functional and magical listening room tailored to the clients' audiophile interests. This secret room was designed with psychedelic wallpaper, captivating art, and a dedicated seating area, creating a 'jewel-box moment' within the property. Regardless of the specific use, the element of surprise is paramount to the success of a hidden doorway. Jung advises strategic placement in discreet areas that align with both function and design. For instance, a hidden bookcase in a hallway or a cabinet door leading to a secondary butler's pantry are ideal locations, as placing a hidden door where a conventional door would typically be expected diminishes its novelty. Additionally, practical considerations such as measurements and the door's inswing are crucial. Since most hidden doors swing inward, it is important to ensure that the functionality of the hidden room is not compromised. While professional installation is recommended due to the complexity of integrating jib doors, homeowners can actively collaborate with designers on wall treatments, paneling, cabinetry, or wallpaper to effectively camouflage the area. Coordinating millwork and hardware from the outset is also vital to achieve a seamless result, as retrofitting often falls short of the desired integration. Ultimately, the destination behind the hidden door is left to the homeowner's imagination, adding to the allure and personalized charm of this design trend. #DesignTrend #InteriorDesign #HiddenDoorways #HomeDecor #ArchitecturalDesign #ResidentialDesign #SpaceOptimization

Benjo Hamo, founder of Benjo Interior Design, discusses the journey and motivations behind establishing her own interior design business. After relocating from Tel Aviv, Israel, to Miami, Hamo sought creative autonomy to implement her design concepts fully. The establishment of Benjo Interior Design was driven by a vision for unique design and the pursuit of creative freedom, leading her to invest extensive effort in brand development, networking, and skill refinement. Benjo Interior Design specializes in crafting distinct, functional, and inspiring spaces, prioritizing designs that are both visually appealing and deeply personalized and practical. The company differentiates itself through its dedication to integrating contemporary aesthetics with innovative applications of textures, patterns, and materials, ensuring each project is unique. Hamo expresses pride in the client trust she has garnered, finding reward in the positive impact her designs have on clients' daily lives. She emphasizes the ongoing opportunity to innovate, whether by incorporating advanced technology or transforming underutilized areas into extraordinary spaces. Building the business in a new city presented considerable challenges, including establishing a brand, networking, and navigating an unfamiliar market. Hamo overcame these obstacles through unwavering passion and faith in her process. Key lessons learned include the understanding that success is a result of consistent effort, learning from setbacks, and cultivating strong professional relationships. She advocates for maintaining one's core vision while remaining open to collaboration and new ideas. Benjo Interior Design is portrayed as an extension of Hamo's passion for transforming environments and enhancing lives, a journey marked by calculated risks, reliance on intuition, and a continuous drive to create lasting design impact. When asked about showing a friend around Miami, Hamo outlines an itinerary that highlights the city's vibrant culture, diverse culinary scene, and inspiring design elements. The plan includes exploring neighborhoods such as Wynwood for its street art and Little Havana for its Cuban culture, alongside relaxation at Miami's beaches. As an interior design enthusiast, Hamo would also guide her friend through the Perez Art Museum Miami and the Art Deco District in South Beach to appreciate the city's architectural heritage. Dining recommendations feature Planta, a vegan restaurant known for its dishes and chic ambiance, reflecting Miami's dynamic energy. The overall aim is to provide an inspiring experience that showcases Miami's creativity, diversity, and vivacity. Hamo acknowledges Michal Shaish, an interior designer from Israel, as a significant mentor who profoundly influenced her career. Shaish provided essential guidance, encouragement, and shared knowledge early in Hamo's career, establishing the foundation needed to pursue her passion and entrepreneurial endeavors. Shaish's mentorship extended beyond technical skills, instilling confidence in Hamo to trust her instincts and foster creative thinking, lessons that continue to guide her work daily. Hamo expresses gratitude for Shaish's belief in her and the substantial impact she has had on her professional journey. #InteriorDesign #Entrepreneurship #MiamiLifestyle #CreativeFreedom #BusinessJourney #DesignInnovation #Mentorship #BenjoInteriorDesign

Chencong Zhang, an interior designer and spatial experience designer, embarked on her creative journey driven by a deep desire to create spaces that evoke a sense of belonging. Her personal experience of longing for comfort and familiarity, stemming from being away from her family since the age of 11 and being unable to see them for over 4.5 years due to the pandemic, fueled this aspiration. Initially, Zhang pursued civil engineering as an undergraduate, a popular field in China at the time. However, after two years, she realized it was not her true calling and took a gap year to explore modern arts, design, and other creative avenues. This period ignited an urge to pursue work that resonated emotionally and could impact others' feelings positively. Her first significant step into interior design came in 2015 when she had the opportunity to work on a 7000 sq ft office in Shanghai. The project's goal was to create a comfortable, communicative working environment that seamlessly integrated with its spacious outdoor terrace. Zhang's creative input, particularly her use of colors and materials in material boards and Photoshop renderings, was highly praised. She also collaborated on designing and installing a ceiling installation made of stone and wood, a challenging but rewarding experience that solidified her passion for design. In 2016, Zhang officially began her interior design education at RISD (Rhode Island School of Design). There, she learned about transforming old spaces, gaining inspiration from successful case studies, and connecting with like-minded peers and professors. A pivotal experience was a 2018 visit to Morocco with the Architecture and Ceramics department, where she immersed herself in Islamic art, rich colors, and intricate patterns. This trip, and the subsequent creation of pieces reflecting cross-cultural exchange, broadened her perspective and reinforced the impact of cultural fusion in design. Zhang views storytelling as the core magic behind creating distinctive and tailored spaces. She emphasizes that interior design is about imbuing spaces with personality and crafting a journey for occupants. Her process involves extensive research and imaginative exploration of possibilities. She cites a hotel rooftop design project in Miami, where she integrated elements inspired by the local subtropical climate, lush landscapes, and Bahamian murals, resulting in a bold and unique space that garnered positive online reviews. Zhang attributes her ability to be a good storyteller of spaces to her sensitive nature, which allows her to deeply feel and, in turn, enable others to feel. Her time at RISD, interacting with artists from various disciplines like digital art, glassmaking, furniture design, and textiles, further enriched her understanding of different media and their application in expressing a space's personality. While acknowledging the challenges of bringing creative designs to fruition, including time, cost, and durability, Zhang highlights the importance of problem-solving. Her experience leading the construction administration for a 200-key, $50 million hotel renovation project taught her invaluable lessons in collaboration with consultants, contractors, and clients, and in making informed compromises to deliver high-quality results. She defines her role as a designer as helping clients realize their dreams, emphasizing listening to their needs, offering options, and respecting their perspectives. Zhang's personal journey underscores the message of following one's heart to discover one's true self and purpose. #InteriorDesign #SpatialExperienceDesign #CreativeJourney #StorytellingInDesign #RISDAlumni #CulturalExchange #ProjectManagement #DesignPhilosophy #Entrepreneurship

The article details an unexpected collaboration between interior designer Kerry Joyce and artist Marian McEvoy, sparked by a social media connection. Joyce, known for his interior design work, discovered McEvoy's intricate collages of natural elements on Instagram, specifically under the handle @gustthepoodle. Intrigued by her unique artistic style, Joyce researched McEvoy and learned about her prominent background as a former editor-in-chief of ELLE DECOR and House Beautiful, as well as an editor for Women’s Wear Daily and W. This discovery led to a personal visit to McEvoy's home and studio in Wappingers Falls, New York. During this visit, Joyce recognized the potential to translate McEvoy's distinct artistic vision into fabric designs. He expressed his admiration for her creative energy and his conviction that her designs would be ideal for textiles. The collaboration materialized into a collection featuring five black-and-white botanical watercolors by McEvoy, which were then printed onto linen in ten different colorways. The collection showcases various nature-inspired motifs, including dotted leaves, whimsical vines, and striped florals, all stemming from McEvoy's imaginative work. McEvoy shared her perspective on this new chapter in her career, attributing her refined sense of color, style, and quality to her extensive experience in the fashion industry, particularly her 17 years spent in Paris working with couturiers like Yves Saint Laurent. She expressed gratification at the current level of interest in her work, especially at 73 years old, and highlighted the positive experience of collaborating with someone who genuinely appreciates and acts upon her artistic contributions. The success of this initial collection has already paved the way for a second collaboration between Joyce and McEvoy, scheduled for 2022, underscoring the fruitful nature of their partnership. The story, originally published in the September 2021 issue of ELLE DECOR, exemplifies how digital connections can evolve into tangible and impactful creative endeavors within the design world. #FabricDesign #DesignCollaboration #InteriorDesign #MarianMcEvoy #KerryJoyce #SocialMediaInfluence #TextileArt #BotanicalPrints #ELLEDECOR

The article offers a detailed look into the professional life of Kirsty Vance, Associate Director of Interior Design at I-AM, an experience design agency. Vance's role is characterized by its dynamic nature, covering diverse projects in hospitality, food and drink, and retail banking, with notable clients such as Hedinn Bar & Kitchen in Iceland, KFC, and Sides Restaurant. She emphasizes that there is no typical day in her profession due to the variety of tasks involved, from preparing workshop materials and building 3D models for concept visuals to managing technical details for drawing packs. Her work is significantly influenced by hybrid working arrangements, allowing focused individual work from home and collaborative team sessions at the Shoreditch studio, where designers, directors, and account managers converge to review ideas and create. The scope of her involvement spans the entire design process, ensuring a constant influx of varied challenges. Vance shares her pride in two particular projects. The first is a hotel experience inspired by creator culture, which she found fascinating for its creative brief that encouraged pushing boundaries and incorporating humor through a 'parody' theme. The second is the Hedinn Bar & Kitchen in Reykjavik, Iceland, where the design concept was directly informed by the site's history as a steel factory and the dramatic Icelandic landscape. She describes translating the contrast of 'man versus nature' into organic forms and radiating chainmail drapes, creating a breathtaking dining experience. Visiting the completed space after the global pandemic was a particularly special moment for her. A significant challenge Vance discusses is imposter syndrome, a common struggle among professionals. She highlights that a genuine belief in one's work can cultivate confidence, which clients recognize as passion and expert energy, ultimately adding value to projects. Her early career provided crucial exposure to multidisciplinary studio environments, where she collaborated with graphic designers, gaining insights into creating comprehensive 'brand worlds'—a concept that has since become second nature to her. Vance defines an on-brand space by its ability to match a brand's energy and guide customer experiences subtly. She stresses that effective branding in physical spaces goes beyond overt messaging, focusing instead on sensory details like material textures, ambient sounds, and interaction dynamics, which collectively trigger emotional responses and create memorable narratives. Customer journeys are crucial for identifying potential issues and opportunities for enhancement, and these journeys must be tested against customer missions to ensure not only fulfillment but also enhancement, often aligning with digital touchpoints. I-AM employs various in-house tools for preliminary project stages, including Customer Journey workshops for idea exploration, Brand Key workshops for defining brand positioning and expression, and the application of Brand Archetypes to shape tone of voice and behavior. A core aspect of their methodology is creating detailed customer profiles to inform 'People Inspired Experiences.' When faced with creative blocks, Vance turns to unconventional sources like articles, stories, and folklore for inspiration, finding that unusual references often spark new ideas. Her dream project involves community-based initiatives, as explored in I-AM's 'Life-Led trends report,' aiming to create spaces that are meaningful and positively impact collective well-being. Her advice to her younger self would be to continuously ask questions and share ideas, as discussions are instrumental in leading to innovative outcomes. #InteriorDesign #BrandExperience #CreativeProcess #ExperientialDesign #CustomerJourney #ImposterSyndrome #DesignPhilosophy #CareerAdvice #CommunityProjects

Pinterest has emerged as a significant platform for home design and remodeling research, offering homeowners a visual tool to gather ideas and communicate their preferences effectively with professionals. While other social media platforms like Facebook, Instagram, LinkedIn, TikTok, and Twitter often dominate media attention, Pinterest has quietly built a strong user base, particularly in categories related to home improvement. Its "crowdsourcing" advantage allows users to explore a vast collection of images and videos, providing inspiration for projects ranging from minor room remodels to extensive house renovations or the creation of new outdoor entertainment spaces. This resource is accessible and free, making it an invaluable tool for anyone planning home design work. According to Infront Webworks, Pinterest functions as a social network where users can visually share and discover interests by posting, or "pinning," images or videos to themed boards. Users can create their own boards or explore content pinned by others, fostering a community focused on lifestyle and shared interests. The platform's mantra, "Connect Everyone in the World Through the Things They Find Interesting," underscores its goal of facilitating idea exchange on a global scale. As of July 2022, Pinterest boasted approximately 433 million monthly active users worldwide, ranking as the 15th most active social media platform and the fourth most popular in the United States. This extensive user base significantly enhances its crowdsourcing capabilities, providing a rich pool of diverse ideas and opinions for remodeling projects. To effectively utilize Pinterest for home remodeling, a six-step plan is recommended. The first step involves signing up on the platform, which can be done easily using an email address or an existing Facebook account. The second step is to create one or more "boards" for the remodeling project. These boards serve as central repositories for ideas and images collected from various sources, including specialized websites like Acme Brick, which offers content on construction, home design trends, renovation tips, and product catalogs. This structured approach helps organize diverse inspirations and specific product choices. The third step encourages users to search Pinterest for ideas relevant to their specific project. The platform's extensive content allows for both general and highly specific searches, such as "tile flooring for the kitchen" or "antibacterial tile for the bathroom floor." The likelihood of finding similar ideas from other users is high due to the platform's large and active community. The fourth step involves pinning content from other design sites. Many home design and remodeling websites are Pinterest-enabled, allowing users to save images directly to their project boards with a single click after a simple Google search. Step five focuses on drawing inspiration from other companies and individuals. Pinterest allows users to identify the originators of pins they like, providing opportunities to explore their full range of ideas and products. By following these creators or companies, users can continuously update their boards with new and complementary design elements. The final step highlights the platform's collaborative potential: sharing boards with friends, architects, designers, or contractors. This visual sharing capability enables homeowners to effectively "show" rather than merely "tell" their vision, ensuring clearer communication and alignment with professionals involved in the project. This streamlined communication can significantly enhance the remodeling process from conception to completion, making Pinterest an inspirational and practical clearinghouse for home improvement endeavors. #Pinterest #HomeRemodeling #HomeDesign #SocialMedia #DIYProjects #InteriorDesign #ArchitecturalPlanning #Crowdsourcing #DesignInspiration

This article from ELLE DECOR provides a comprehensive guide to 60 home decor ideas, drawing inspiration from various interior designers and projects. It aims to help readers enhance their living spaces, regardless of size or architectural style, by offering practical and creative solutions. The article categorizes these ideas into actionable tips, ranging from optimizing small spaces to incorporating bold design elements. Key themes explored include maximizing space, such as utilizing alcoves for beds or using mirrors to create an illusion of depth in smaller rooms. The article highlights the importance of art in design, suggesting large-scale art pieces for small spaces to draw the eye, and even treating furniture as art. It delves into innovative material usage, showcasing cork wallcoverings for added texture and painting floors for an unexpected splash of color. The piece also emphasizes the significance of thoughtful details, like installing curtains behind headboards for a sense of grandeur or elevating everyday essentials with materials like pegboard. Furthermore, the article encourages creative expression through personalized touches, such as painting portions of walls, displaying quirky items, or flaunting well-curated book collections. It explores the use of bold colors, suggesting unexpected pops of red for vibrancy and considering black as a backdrop for art. The article also touches on upcycling flea market finds for unique decorative elements and playing with asymmetry in artwork for visual interest. Integration with existing architectural features is another important aspect, with advice on working with original floor plans and concealing modern tech like televisions within custom cabinetry or gallery walls. The guide also suggests bringing the outdoors in by capitalizing on natural views and using natural light to enhance spaces. It offers ideas for statement pieces, such as tapestries above headboards and unique lighting fixtures. The article advocates for mixing old and new elements for a chic look, as well as embracing architectural quirks by painting walls and trim in uniform colors. Bold color choices for walls and incorporating elements that reflect the home's location, like nautical themes for a seaside retreat, are also discussed. Other ideas include making mantels focal points, experimenting with pattern-on-pattern designs, and using mirrors to amplify natural light. The article highlights the aesthetic and functional benefits of floor-to-ceiling bookshelves, especially for large collections, and encourages a holistic view of home design where each room complements the others. It also advises embracing flexibility in decor to avoid commitment, utilizing high-impact wallpaper as a canvas, and anchoring rooms with classic pieces. Creating moody contrasts with color and adding playfulness with repurposed items are also presented as effective design strategies.

Mingfei Liu's journey into spatial design began in middle school, where she systematically pursued fine arts with the aspiration of becoming an artist. This foundation led her to specialize in Environmental Art during college, drawing her towards spatial design, a field she decided to delve into more deeply. She views art as the fundamental backbone of interior design, inspiring the conceptual drawings and imagery developed during the research and development phases of her projects. Liu emphasizes that interior designers frequently draw inspiration from diverse art forms when working with architectural structures or interior spaces. While acknowledging the distinctions between art and design, she also highlights their significant overlap, often integrating artistic elements like visual focus, informed by a comprehensive understanding of the space, into her creations. The artistic atmosphere surrounding her from a young age profoundly influenced her, fostering a lifelong ambition to contribute to the art industry. She is currently working towards establishing her own business to realize this dream. Her professional path, spanning over a decade, has been characterized by challenges and immense personal growth. After studying professional painting in junior high school and majoring in interior design in college, Liu established her own design studio. This journey was demanding, requiring unwavering commitment to her initial goals to build a reputable standing in the field. A positive attitude served as a crucial motivator during difficult periods, sustained by her enduring passion for her craft. Overcoming obstacles necessitated not only a resilient mindset but also tenacity. She takes pride in the fact that her primary focus is not commercial gain but the profound joy derived from artistic creation. When contemplating an ideal itinerary for a visiting friend, Liu gravitates towards natural scenic spots, appreciating the unexpected discoveries that mirror the creative process in design. She finds parallels between the sudden unveiling of beautiful landscapes, nostalgic scenes, and natural environments during a journey and the emergence of sparks of inspiration during the initial brainstorming stages of a design project. These unexpected inspirations often become the highlights of the final design, facilitated by divergent thinking and free association, much like unforeseen discoveries while traveling. Liu credits her participation in various design competitions and international exhibitions with significantly shaping her perspective on art and design. Engaging with designers from diverse industries and cultural backgrounds, and observing their exceptional work, has taught her that there isn't a universal standard for good design. She holds Leonardo Da Vinci in high admiration, inspired by his prolific contributions across art, science, and military disciplines. Drawing from Da Vinci’s scientific perspectives, she has developed a deeper understanding of how to integrate mathematics and aesthetics into her work. For Liu, spatial design inherently bestows beauty upon people through its functionality and symbolic meaning. #SpatialDesign #EnvironmentalArt #InteriorDesign #CreativePath #ArtisticCreation #DesignJourney #NaturalInspiration #LeonardoDaVinci #AestheticsAndFunction

Contemporary artist Kiki Slaughter has launched her inaugural collection of textiles and wallcoverings, translating her original painted works into designs for home interiors. This endeavor stems from her belief in integrating “art everywhere,” a philosophy she first implemented in her own Dutch Colonial-style home in Richmond, Virginia, built in 1967. The house, acquired from its original owners, provided a robust foundation for her artistic expression, offering 3,886 square feet across four bedrooms and four bathrooms to infuse with color and unique patterns. Slaughter's approach to home decoration mirrors her painting process, focusing on layers of color, texture, and composition to achieve balance and individuality. Her artistic vision extended to personal touches, such as transforming her children’s doodles on bedroom curtains into a wallpaper pattern called ‘Scribble,’ which became a cornerstone of her collection. This collaborative effort with her children not only fosters their creativity but also contributes to their future education fund through proceeds from their designs, which also include a pattern based on her son’s watercolors named ‘Marks.’ Her home showcases an eclectic blend of styles, from contemporary art and family heirlooms to antique finds, creating a narrative of cherished possessions rather than perfectly matching items. Slaughter describes her aesthetic as “buttoned-up bohemian,” integrating diverse furniture pieces like Chinese screens, Swedish chairs from her husband's grandparents, and a custom table crafted by a friend. She also values trading her art with fellow contemporary artists, enriching her personal collection with works from individuals like Sally King Benedict, Kathleen Jones, Abby Kasonik, and Blackwell Botanicals, including meaningful pieces from her mentor, Karen Shea Silverman. The renovation of her home primarily involved painting the interior and exterior, a facelift for the kitchen, and updates to the main, kids’, and basement bathrooms, alongside the addition of a laundry room. While no walls were moved, the extensive application of her custom wallpaper throughout three bedrooms, two bathrooms, and the dining room significantly transformed the space. Slaughter was strategic with her budget, prioritizing specific projects and opting for cost-effective solutions such as incorporating handed-down furniture and antique store finds rather than new purchases. Her collection aims to inspire homeowners to embrace creativity and design outside conventional norms, making art accessible for everyday living. Slaughter plans to expand her collection with new patterns and collaborations, including custom lampshades designed to complement light sculptures by Abby Kasonik. She encourages a personalized approach to home decor, where each item contributes to a unique and meaningful story within the living space. #KikiSlaughter #HomeDecor #TextileDesign #Wallcoverings #ArtInspiredInteriors #RichmondVirginia #CreativeHome #DIYDecor #ArtisticCollaboration