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Life in Bold Color
The article, "Life in Bold Color," explores the profound impact of color on human psychology and physiology within home design. It emphasizes that while neutrals are often a safe choice, a reluctance to use bolder hues can lead to uninspired spaces. To showcase the transformative power of color, Midwest Home and ASID MN collaborated on a "Life in Bold Color" competition, sponsored by Hirshfield’s, inviting interior designers to present their most vibrant projects.
The article highlights that interior designers, possessing a deep understanding of color theory, are adept at utilizing color to establish specific moods and achieve client objectives. It delves into the psychological associations of various colors: red, a warm and stimulating color, signifies passion and strength, and was incorporated into several winning projects to create dynamic spaces like a red bathroom. Yellow, another warm hue, evokes feelings of happiness and optimism, making it suitable for infusing cheer into areas such as a pantry adjacent to a blue and white kitchen, as demonstrated by Martha O’Hara Interiors. Blue, known for its tranquil and soothing properties, is frequently chosen for bedrooms, with winning designs integrating various shades of blue balanced with warm accents to create restful yet sophisticated environments.
Green, a color associated with nature, generally leans towards cooler tones, although its versatility allows for warmer variations like chartreuse when mixed with yellow. Examples include kitchen cabinets that stand out and an apple-green chair in a Pure Design Environments project. The competition's judging criteria focused on how effectively design solutions met project goals, the innovative and creative application of color, and the designers' mastery of color theory and psychology.
The article then presents several winning projects. Brooke Voss Design’s project, "Keen on Color," addressed clients' desire for a vibrant, fun space by using chartreuse, bright blue, and teal, balanced with neutral whites, honed blacks, and natural wood. This approach created a cheerful yet sophisticated atmosphere, notably in the kitchen cabinetry.
Orfield Design & Construction, Inc.'s "Good Energy" project transformed an empty-nester couple's midcentury modern rambler bathroom into a fun and functional guest space. The design utilized Sherwin Williams' “Red Alert” on the walls, complemented by colorful mosaic tiles and balanced with Carrera marble countertops and wood-plank floor tiles.
Martha O’Hara Interiors' "Sunny Farmhouse" integrated the homeowner’s earthy style with bold colors in a new North Dakota farmhouse. The white kitchen with a blue island and blue wallpaper was enlivened by a sunny yellow pantry, praised by jurors for its restrained yet impactful use of bold color. The same firm's "Boho Bedroom" project updated a 1913 Victorian master bedroom with deep turquoise, pinks, and eclectic patterns and textures, creating a vibrant, unforced Bohemian aesthetic.
LiLu Interiors' "Pattern Play" project transformed a NE Minneapolis master suite, drawing inspiration from the homeowner’s distinctive style and vintage collection. The designers skillfully balanced finishes, patterns, textures, and bold colors, featuring cool blues with warm coral accents. Finally, Pure Design Environments' "Living Color Condo" combined two condominiums into a linear space. Facing challenges with natural light in areas like the spa room and closet, the designer used luxurious finishes and an interplay of light and color to create sophisticated, yet complementary and engaging, spaces. The article concludes by listing the jury members for the 2017 competition: Caren Martin, Ph.D., Patricia Undlin, ASID, and Chris Lee.
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