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Installation and crystal glasses by Maxim Velčovský for Lobmeyr
During Vienna Design Week, Czech designer Maxim Velčovský from Studio Qubus presented a unique installation and a new collection of glasses for the renowned Viennese crystal brand Lobmeyr. This project was part of the "Passionswege 2008" (Paths of Passion) initiative, which invited ten designers to create site-specific installations in Viennese shops, aiming to showcase young, international design and charm the public with unique locations.
Velčovský's installation in Lobmeyr's showroom featured four "magic lantern" skylines, conceptualized from elements of Lobmeyr chandeliers. These skylines represented iconic cities: Moscow, London, New York, and Medina. The crystal components, carefully arranged within stacked packing cases, were backlit to project the respective city's silhouette onto a screen, creating a dynamic visual narrative.
The inspiration for this project stemmed from Velčovský's exploration of Lobmeyr's extensive archives and storage facilities, particularly a cellar filled with hundreds of boxes containing chandelier parts. These parts were originally manufactured for grand projects around the world, including the Metropolitan Opera in New York, the Kremlin, and various Arabian palaces. Velčovský expressed his fascination with the intricate craftsmanship and historical significance of these unused components, some of which had been stored for decades. His objective was to reimagine their function and integrate them into a contemporary context.
The installation, designed as a three-dimensional composition, aimed to revive these dormant parts by employing the principles of "Laterna Magika" and "Shadow Theater." The projected shadows transformed the crystal elements into luminous objects within the interior space, creating a "Fata Morgana" effect that referenced the global locations of Lobmeyr's past creations. This concept not only highlighted the company's rich heritage but also presented it in a new, artistic light.
Complementing the installation, Velčovský also designed a series of new crystal glasses. These glasses are a fusion of traditional Lobmeyr glass shapes with salvaged chandelier parts, serving as their bases. This design choice created a contrast between the lightness and elegance of the glass and the historical weight and diverse origins of the chandelier elements. The unique series underscored Lobmeyr's legacy of perfect craftsmanship and loyalty to tradition, while simultaneously introducing a contemporary reinterpretation of their classic designs.
Overall, Velčovský's project for Lobmeyr at Vienna Design Week served as a testament to the enduring beauty and versatility of crystal, bridging the gap between historical craftsmanship and innovative design. It invited viewers to appreciate the artistry of crystal in a new light, both literally and figuratively, by transforming archival pieces into a captivating visual and functional experience.
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