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Conway Electric's Jax Raw Task Lamp
Conway Electric, a California-based company, has introduced two task lamps: the Jax Fade and the Jax Raw. The Jax Fade lamp is designed with practical features for hotel rooms, including an easy-to-find switch, directable light, and both USB and standard-plug power outlets. It also integrates a surge protector and offers a variant with a brass rotary wheel for dimming. This model is currently available for purchase at a price of $275.
In an innovative approach to manufacturing and product development, Conway Electric briefly capitalized on what are typically considered quality control (QC) rejects to create the Jax Raw variant of their task lamp. This version intentionally embraces the aesthetic of raw, unfinished materials, giving it a distinctive, boutique hotel-like appearance. The design specifications for the Jax Raw highlight its unique material treatment:
The cast aluminum casing is left unpolished and untreated, retaining its natural uneven and imperfect texture directly from the mold. Raw brass inserts are used as they come off the lathe, without further treatment. The steel tube is sandblasted and left uncoated, allowing a rust patina to develop naturally over time. Similarly, the cover plate is stamped and sandblasted. Both the steel tube and the cover plate were originally QC finish rejects, where the finish had been burned off, then sandblasted, and subsequently left untreated and uncoated. The stainless spun shade is also used directly as it emerges from the mold, preserving its unrefined state.
This strategy allowed the company to transform manufacturing imperfections into a desirable design feature, catering to a market segment that appreciates industrial and raw aesthetics. While the Jax Raw variant is no longer available, its production demonstrated a unique perspective on material utilization and design, contrasting with the more refined Jax Fade. The article suggests that embracing these raw characteristics can create a product that stands out in the market, appealing to a niche aesthetic preference for unpolished, authentic materials.
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