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Aesop store interior references Louisiana Museum of Modern Art
The Aesop store in Copenhagen's old town, situated on Kronprinsensgade, features an interior design that draws inspiration from the Louisiana Museum of Modern Art. The store's aesthetic is characterized by its neutral hues and a deliberate absence of "unnecessary flourishes," designed by Aesop's in-house team to harmonize with its urban setting. The design philosophy behind the store aimed to create a space that complements its environment rather than dominating it, embodying a sense of understated elegance.
A key influence for the store's interior is the Louisiana Museum of Modern Art, located 35 kilometers north of Copenhagen. Completed in 1958, the museum is renowned for its humble and horizontal architectural form, which utilizes materials such as bricks, wood, and white paint. The Aesop store replicates this understated approach through its long, low-ceilinged rectangular room. A distinctive circular space at the rear of the store houses a curved, brick-clad basin, echoing the museum's design principles. Marianne Lardilleux, Aesop’s head of store design, noted that the museum's design as a home for Danish modern art, emphasizing humility in materials and a direct approach, heavily influenced their concept for the store.
The materials selected for the Copenhagen store are central to its design identity. Danish red brick tiles, laid by local stonemasons in a radiating pattern, cover the floor, replacing the original painted concrete screed. This choice of brickwork is a nod to various Copenhagen landmarks and contributes to the store's warm and inviting atmosphere. Stained oak timber is extensively used for the sleek geometric shelving units that line one wall, providing a gallery-like display for Aesop's products. The same oak material extends to the slatted ceiling, which is dramatically interrupted by an oversized, backlit circular opening positioned directly above the brick-clad basin, featuring aged brass elements. A smooth timber door, concealed behind a sandy-colored curtain, leads to the back-of-house area, further emphasizing the focus on material warmth and simple design.
Aesop's approach to store design is characterized by its sensitivity to local context. Since the opening of its first store in St Kilda, Melbourne, in 2003, the brand has consistently developed unique interiors that reflect their specific locations. This commitment to contextual design ensures that each Aesop store offers a distinct experience, inspired by the cultural and architectural heritage of its surroundings. Examples include a Paris store by Jakob Sprenger, which incorporated 1920s plaster medallions, and a Los Angeles location designed by Odami, featuring minty green interiors. These projects, alongside the Copenhagen store, highlight Aesop's strategy of integrating local design elements and materials to create bespoke retail environments worldwide.
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