Drybar Founder Alli Webb Is Changing How We Think About Hair With Her New Brand, Messy

Alli Webb, the founder of Drybar, shares her journey of building a successful blow-dry bar chain, emphasizing that the path of entrepreneurship is filled with both triumphs and challenges. She recounts a vivid early memory of a ceiling collapse in one of her first shops, highlighting the unpredictable nature of business. Despite such stressful moments, Webb also remembers the exhilaration of learning that *Vogue* recognized Drybar in 2010, marking a significant milestone for the brand, which now boasts over 100 locations across the U.S. and is expanding globally. Webb’s daily routine as CEO has evolved significantly since Drybar's inception. Initially, her days were a hands-on mix of blowouts, administrative tasks like payroll and scheduling, and managing the salon floor. The current COVID-19 pandemic has shifted her work to a virtual setting, allowing her to engage in hair styling tutorials and social media content creation, reigniting her passion for hands-on work. Before opening her first Brentwood, California, shop in 2010, Webb dedicated countless hours to understanding cosmetology licensing, setting up utilities, and even cleaning the facilities herself, underscoring the demanding and often unglamorous aspects of launching a business. Webb's career path wasn't straightforward. After a year of studying fashion marketing in college, she realized her true interest lay in hair. She later partnered with her brother, Michael Landau, to open Nicole Miller fashion boutiques in New York City before finally pursuing her passion for hairstyling, training under celebrity stylist John Sahag. The idea for Drybar emerged in 2008 when, as a stay-at-home mom, she started a mobile blow-dry business called Straight At Home. This venture revealed a gap in the market for affordable, quality blowouts, leading her to conceptualize Drybar. With the support of her husband and brother, she took the “big gamble” that would eventually earn her recognition in *Fortune*'s "40 Under 40" and *Fast Company*'s "100 Most Creative People in Business" in 2013. Webb attributes her resilience to her belief that "the world's not going to fall apart if this doesn't work out," which helped her overcome the fear of failure and navigate challenges like problematic contracts. She advises aspiring entrepreneurs to be patient, pay their dues, and develop "thick skin" for feedback, stressing the importance of continuous learning. Webb emphasizes that success isn't about inventing something entirely new but rather about identifying existing services or products and improving the customer experience. She encourages those considering a career change or starting a business, especially during times of reflection like the pandemic, to pursue their passions swiftly, as "life is so short." #AlliWebb #Drybar #Entrepreneurship #BeautyIndustry #BusinessJourney #FemaleFounder #HairStyling #StartupLife

Alli Webb, the entrepreneurial hairstylist behind the successful Drybar chain, has launched a new haircare line called Messy by Alli Webb. This new venture marks a significant departure from Drybar's emphasis on sleek, polished blowouts, instead championing natural hair texture, movement, and an effortlessly undone look. Webb's motivation for Messy stemmed from a personal journey of rediscovering her hair's health after experiencing significant personal and professional changes. She found that by reducing heat styling and embracing her natural texture, her hair transformed, becoming healthier and growing more. This led to her realization that many women struggle with similar issues, constantly fighting their natural hair in pursuit of idealized styles, often resulting in damage. Messy by Alli Webb is designed to empower women to accept and celebrate their hair's natural state. The core philosophy of the brand is encapsulated in the "Rough Dry Method," which Webb developed as a middle ground between complete air-drying and elaborate blowouts. While air-drying can sometimes lead to frizz and less desirable results, and blowouts involve extensive heat and styling, the Rough Dry Method utilizes minimal heat and specific products to enhance natural texture without damage. This method involves rough-drying hair 30 to 50 percent with fingers to control frizz and smooth the hair, followed by applying the Rough Dry Cream and twisting one-inch sections of hair to air dry completely. This technique aims to provide control, eliminate frizz, and create volume at the roots without the harmful effects of excessive heat styling. The Messy product line comprises five items: "I Can Begin Again Shampoo," "I Am Soft I Am Strong Conditioner," "I Am Enough Rough Dry Style Cream," "I Will Not Be Broken Overnight Repair Hair Serum," and "I Am Transformed Instant Silk Revival Spray." Each product is formulated with key ingredients to support healthy hair. For instance, the shampoo contains oat peptides and olive stem cell extract for strength and hydration, along with upcycled argan and watermelon oils to combat frizz. The conditioner, suitable for heat-styled, colored, and chemically-treated hair, uses olive stem cell extract and ucuuba butter for deep moisturization, strengthening, and elasticity. The hero product, the Rough Dry Style Cream, incorporates chickpea extract for hold and hydration, and ucuuba butter for shine, designed to enhance natural texture with a lightweight feel and frizz control. Michelle Rostamian, a contributing beauty writer for Marie Claire, tested the entire Messy collection and provided positive reviews. She noted the shampoo's effectiveness in removing product buildup without dehydrating the scalp, and the conditioner's ability to detangle and soften hair without weighing it down. The Rough Dry Style Cream was particularly praised for bringing out natural wave definition and leaving hair looking healthy. The Overnight Repair Hair Serum, enriched with castor oil and a superfood blend, was lauded for its ability to add shine, control frizz, and nourish hair, especially on second or third-day hair. Finally, the Instant Silk Revival Spray, which doubles as a heat protectant and frizz controller, was appreciated for its ability to smooth flyaways and protect hair during heat styling without making it crunchy. The brand, through its products and philosophy, aims to encourage self-acceptance and confidence by fostering a healthier relationship with one's hair, echoing Webb's personal journey of self-discovery. #AlliWebb #Drybar #MessyHair #HairCare #NaturalHair #RoughDryMethod #HairProducts #BeautyInnovation #HairHealth

Alli Webb, founder of Drybar, is featured in the 'FACES of the South' series, highlighting her journey from growing up in the humid South to revolutionizing the hair salon industry with her unique blowouts-only concept. Webb's inspiration stemmed from her personal struggle with frizzy hair and a desire for an affordable, dedicated blowout service. She initially operated a mobile business called Straight at Home, which revealed a significant market gap for specialized hair styling. This realization led her to collaborate with her brother, Michael Landau, and her ex-husband, Cameron Webb, to establish Drybar. Drybar's business model is characterized by its singular focus on blowouts, a strategy Webb and her team have maintained rigorously over the years. This commitment to specialization has been a cornerstone of their success, leading to rapid expansion. A decade after its inception, Drybar has grown to include 126 locations and employs over 4,000 stylists. The brand has also successfully launched a comprehensive line of hair products and heat tools, further solidifying its presence in the beauty market. Webb attributes some of her business principles to her Southern roots, emphasizing the values of kindness, hospitality, and a family-first approach. She aimed to infuse this warm and welcoming Southern hospitality into the Drybar client experience, ensuring that customers feel a sense of happiness and joy during their visits. This focus on customer experience has been critical to the brand's appeal and loyalty. Currently, Webb is in a phase of self-reflection and self-discovery, prioritizing her children's happiness and exploring new ventures, such as Squeeze, a new concept. She also stresses the importance of taking time for personal growth and mental reset amidst the demands of entrepreneurship. She acknowledges that achieving balance is a continuous, shifting process, and emphasizes being present in each moment, whether with family, work, or personal time. Key influences in her journey include books and connections with individuals like Brené Brown, as well as a transformative experience at Onsite in Tennessee. Her girlfriends have also provided significant support. For Southern women contending with humidity, Webb offers practical hair care tips: always use a heat protectant like Hot Toddy before styling to prevent damage and frizz, create a physical barrier against the sun with leave-in conditioners like Prep Rally or a sun hat, incorporate deep conditioning treatments one to two times a week to restore moisture and nutrients, and limit hair washing to a few times a week using hydrating, sulfate-free shampoos and conditioners such as Sake Bomb products or On The Rocks Shampoo. She mentions Louisville and Lexington as upcoming locations for Drybar. Her holy grail beauty product is Tata Harper face serum, and she advocates for thoughtful decision-making rather than impulsive reactions, a lesson learned from her entrepreneurial journey. Beyond faith, family, and friends, she couldn't live without Lip Slip by Sara Happ, Detox Dry Shampoo, and hiking. #AlliWebb #Drybar #Entrepreneurship #HairCare #BeautyIndustry #SouthernRoots #BusinessGrowth #WomenInBusiness #PersonalDevelopment

Alli Webb, the founder of Drybar, transformed her personal dissatisfaction with her curly hair into a highly successful business venture. Initially a salon stylist and a stay-at-home mother, Webb, alongside her brother and husband, launched the first Drybar location in Brentwood, California, in 2010. Drybar distinguished itself from traditional hair salons by exclusively offering blowouts, presenting a menu of styles named after cocktails, and providing a luxurious experience with amenities like champagne. The initial cost for a blowout was $35. Within seven years of its inception, Drybar expanded significantly, boasting over 70 locations across the United States and one in Vancouver. The brand also diversified its offerings to include a line of hair products and published a book. Despite its growth, the original aesthetic and core concept of Drybar were maintained, including its distinctive bright yellow decor. By 2015, the company had generated $70 million in revenue and was projected to reach $100 million in 2016, according to Forbes, though a company spokesperson declined to comment on financial specifics. Webb explained that her passion for blowouts stemmed from her time as a hairstylist, where she enjoyed the process of transforming hair. After five years of being a stay-at-home mom, she identified a gap in the market for affordable, dedicated blowout services. She began by offering mobile blowouts to friends for $40, realizing that existing options were either too expensive at full-service salons or lacked the desired quality at discount chains. Drybar's success is attributed to making blowouts accessible and bringing back the weekly hair grooming ritual that had become less common due to cost and stylist preferences for more lucrative cut and color services. This accessibility, Webb notes, provides women with an enhanced sense of confidence. Training stylists to cater to all hair types is a critical aspect of Drybar's operations, with Webb personally overseeing the robust training program for their approximately 3,000 stylists. This includes a boot camp where stylists work with diverse hair models to master various techniques. Expanding the business presented its own challenges, especially launching during the Recession when blowouts were considered frivolous. Webb and her brother had to personally guarantee the lease for their first location. A significant hurdle in scaling involved relinquishing control and trusting the hired talent to execute their roles effectively. Key advice Webb received was to have self-confidence and be decisive, particularly when starting a business. She emphasizes the importance of following one's passion, identifying white space in the market, and not shying away from hard work, commitment, time, and energy. While sacrifices are necessary, the endeavor can ultimately be rewarding. For women looking to style their hair at home, Webb suggests dedicating ample time, such as half an hour, to achieve better results and potentially avoid daily styling, viewing it as an upfront investment. #AlliWebb #Drybar #FemaleEntrepreneurs #BusinessGrowth #HairCare #BlowoutBar #StartupChallenges #EntrepreneurialAdvice #BeautyIndustry

The article highlights various blowout bars in and around Westchester County, offering a comprehensive guide to establishments where individuals can receive professional hair styling services. These services typically involve washing, conditioning, and blow-drying hair to achieve a desired style, often providing a confidence boost and serving as a form of self-care. The establishments cater to a diverse clientele, ranging from those seeking a quick pick-me-up to individuals preparing for special events such as weddings or parties. One featured salon is Beauty Bar & Salon in Port Chester, which distinguishes itself by offering affordable prices, high-end products, and an experienced staff. Beyond standard blowouts, this salon provides complimentary wig styling and washing services for women undergoing cancer treatment, along with private rooms for head shavings, wig trims, and fittings. Customers can enjoy amenities such as coffee, cappuccinos, and wine during their visit. The emphasis on customer experience includes relaxing shampoos and head massages, aiming to make every visit uplifting. Dryluxe Beauty Bar, with locations in Dobbs Ferry and Scarsdale, positions itself as a comprehensive beauty bar. While blowouts are a core offering, they also provide medical-grade aesthetic services, striving to be a one-stop shop for beauty needs. Owner Amanda Rivera and store manager Courtney Contreras emphasize exceptional customer service and offer weekly promotional deals on their services, attracting clients seeking both everyday pampering and special occasion preparations. Drybar White Plains offers a menu of distinct blowout styles, ranging from straight to old-fashioned, and also provides up-do services. This location is suitable for both individual appointments and private parties, accommodating events like bachelorette parties, weddings, and birthdays. For regular customers, Drybar offers a Barfly membership that includes discounts on additional blowouts, product savings, and exclusive annual gifts, with the added benefit of being usable at Drybar locations nationwide. Plushblow Scarsdale and Rye features an array of creative blowout styles like "Va Va Voom," "The Pin Up," and "The Skinny." Pricing is structured to offer affordability, with single blowouts at $50 and discounted packages. The salon also provides weekly specials, such as $40 blowouts on Tuesdays. In addition to blowouts, Plushblow offers braiding, dry styling, keratin treatments, and bridal and makeup services. A membership program provides discounted blowouts, a seaweed treatment, product discounts, and a birthday blowout. They also offer an on-the-go blowout service for residents in Westchester and NYC. Blow & Beyond in Bronxville focuses exclusively on blowouts, using professional-quality organic haircare products. The service includes a wash and scalp massage, followed by expert blow-drying. Customers can customize their look with braids, twists, buns, or extensions. A single blowout costs $45, with package deals available. The salon offers complimentary mimosas on Sundays and a free blowout for referring five friends. Blo Greenwich, a newly renovated location, offers various "blo" out options, including standard and extended sessions, along with salon treatments such as deep conditioning, express keratin treatments, and root coverups. They also cater to younger clients with a "blo mini" for children. Glam Beauty Bar in Larchmont is a full-service salon that also functions as a professional makeup bar. They provide lookbook styles or custom requests for blow-drys, with package deals for multiple sessions. Indulgence Beauty Bar in Mount Kisco offers a luxury salon experience with blow-dry sessions starting at $50, with options for curls, updos, and extensions. Alyssa Marie Salon in Bronxville is a full-service salon offering blowouts for casual days or special occasions, with options to book specific stylists or allow any available stylist. They also offer consultations and blowout services for extensions. Hott Blowdry & Beauty Lounge, with two locations in Armonk and Rye Brook, provides signature wash and blow-drys, as well as services with hot tools. They also offer additional beauty services like lash lifts, brow shaping, and eyelash extensions. A "Hott Pass" package and monthly memberships offer discounts and perks. Finally, Hair Saloon & Cafe in Scarsdale stands out as a combined salon, spa, and café/bar, offering small bites and beverages. Featured in Forbes and a multi-year "Best of Westchester" award winner, it provides a range of services including coloring, haircuts, styling, makeup, facials, keratin treatments, and various blowouts. Clients can enjoy wine or espresso while receiving services, and the space can be rented for events, complete with a full liquor bar. #BeautySalon #HairStyling #BlowoutBar #WestchesterCounty #HairCare #BeautyServices #LuxuryExperience #SelfCare

The Up & Out blow dry bar in Hoboken offers a specialized service focused on hair blowouts, distinguishing itself from traditional hair salons. The establishment has two locations in Hoboken: one at 4th and Bloomfield, and another at 1106 Washington Street. The interior design features white countertops, creating a bar-like atmosphere where clients can sit and receive services. The staff is described as welcoming, and music is typically played, contributing to a pleasant environment. Services at Up & Out include shampooing and conditioning in chairs equipped with an air massage feature, designed to enhance client relaxation. A 10-minute head massage can be added for an additional $10. During the service, clients are offered complimentary mimosas, coffee, or water, and are also permitted to bring their own beverages. The owner, Niki, is noted for her expertise in updos, particularly for weddings, and is committed to continuous professional development by attending classes on current updo trends, such as fishtail braids. The blow dry bar is accommodating with its scheduling, offering early morning appointments, often opening at 7 AM, with the possibility of even earlier starts at 6 AM if necessary. Pricing for services includes updos, which begin at $65, and blowouts starting at $38. Clients have the option to purchase packages of blowouts, such as three for $111, to achieve cost savings. The article includes a personal account of a casual blowout service received by the author. The stylist, Michelle, performed the blowout using only a blow dryer, without additional hot tools, resulting in a favorable outcome with a subtle wave. The experience highlights the salon's focus on blow-drying services, addressing a specific niche in the Hoboken beauty market. The article suggests that Up & Out fills a need for a dedicated blow dry bar in an area with numerous general hair salons. #HobokenBeauty #BlowDryBar #HairCare #SalonExperience #HobokenLifestyle #Updos #BeautyServices #LocalBusiness

Alli Webb, the entrepreneur who founded Drybar, discusses the challenges of balancing a successful career with personal life, including the dissolution of two marriages and her journey of self-discovery. Webb built Drybar into a renowned brand focused on helping women achieve a polished appearance, but her personal life was fraught with difficulties, including a divorce from her first husband and business partner, Cameron Webb, after 16 years, and her son's entry into rehab. These concurrent struggles led her to a period of intense self-help, involving therapy, meditation, and extensive reading to regain her footing. After selling Drybar in 2019 for $255 million, Webb continued her entrepreneurial endeavors by co-founding Squeeze (a massage concept) and Becket + Quill (a jewelry brand) in 2021, and becoming president of Canopy (a clean humidifier brand) in 2022. She also co-founded The Blueprint Mastermind to mentor aspiring female entrepreneurs. Despite professional successes, her personal life remained complex; she married executive life coach Adrian Koehler, but they are now divorcing after less than two years. Webb shares these "messy" aspects of her life in her new book, "The Messy Truth: How I Sold My Business for Millions but Almost Lost Myself," emphasizing that personal breakdowns can be opportunities for growth and learning. The article delves into Webb’s perspective on identity, marriage, and career. She reflects on how many individuals, including full-time professionals, can lose their sense of self when trying to fulfill familial roles, attributing this to a deep-seated desire to be loved. While she once stated that a booming business and a happy marriage cannot coexist, she now hopes to be proven wrong, acknowledging that her first marriage might not have been suitable for the long term. She candidly discusses the pain of two divorces, viewing them as spiritual lessons that have propelled her towards personal growth and a more authentic version of herself. Webb also offers insights on going into business with a romantic partner, advising that strong boundaries are essential. Her own experience, and that of her parents, indicated that constant business discussions can overshadow the personal aspects of a relationship, making it difficult to maintain individual identities and the romantic spark. She advocates for continuous "dating" within a long-term relationship to keep it vibrant. Furthermore, Webb emphasizes the importance of not settling for "mostly happy" in life, despite the fear of loneliness, asserting that genuine happiness and true partnership are worth pursuing. Addressing the challenges faced by successful female entrepreneurs in dating, Webb notes that some men can feel intimidated by powerful women. She explains that her professional life often requires her to operate in a masculine energy, but in personal relationships, she strives to embrace her feminine side. This balance necessitates a strong and understanding partner who is not threatened by her success and supports her ability to soften. She concludes that self-awareness and continuous personal growth, or "doing the work" on oneself, directly translate into becoming a better entrepreneur, fostering softer interactions, and avoiding reactive behaviors. Her journey, including the less glamorous details, resonates with many and highlights that life's messy truths are an integral part of growth and connection. #AlliWebb #Entrepreneurship #Marriage #Divorce #SelfAwareness #CareerAdvice #PersonalGrowth #WorkLifeBalance

The article features an interview with Alli Webb, the founder of Drybar, discussing the complexities of balancing a successful entrepreneurial career with personal life, specifically marriage. Webb, who built a multi-million dollar blow-dry bar empire, candidly shares her experiences with two divorces, her self-help journey, and the insights gained from these challenges. Webb recounts a period in her life where she reached a personal rock bottom. Her 16-year marriage to business partner Cameron Webb was ending, her then 16-year-old son was entering rehab, and her role in the company she founded was undergoing significant changes. This confluence of events led to immense pressure and a feeling of being lost. To cope, Webb immersed herself in self-help, attending therapy three times a week, meditating, and reading extensively. This period of intense self-work was crucial for her to regain her footing. Following the sale of Drybar in 2019 for $255 million, Webb continued her entrepreneurial endeavors, co-founding Squeeze (a massage concept) and Becket + Quill (a jewelry brand) in 2021, and becoming president of Canopy (a clean humidifier brand) in 2022. She also co-founded The Blueprint Mastermind to mentor aspiring female entrepreneurs. Despite her professional achievements, her personal life presented new challenges. She remarried Adrian Koehler, an executive life coach, but they are now divorcing after less than two years, a situation she addresses in her new book, *The Messy Truth: How I Sold My Business for Millions but Almost Lost Myself*. Webb emphasizes the continuous nature of self-awareness and personal growth. She reflects on how easily individuals can lose and find themselves throughout life, particularly when navigating demanding careers and relationships. When questioned about her book's assertion that a booming business and a happy marriage cannot coexist, Webb expresses a desire to believe she was wrong, but acknowledges that in her experience, her first marriage wasn't the right fit. She admits to becoming too focused on building her business and raising her children, which led to the neglect of her marriage. She also discusses the delicate balance of working with a romantic partner, drawing from both her own experience and that of her parents. She believes it can work with strong boundaries, but highlights the risk of the relationship becoming solely about the business, leading to a lack of individual connection. Webb advocates against settling for a “mostly happy” life, asserting that fear often prevents people from seeking more fulfilling relationships. She made the difficult decision to leave her first marriage, driven by a realization that she deserved more and wanted to model a healthier relationship for her children. Webb touches upon the unique challenges successful female entrepreneurs face in dating, noting that some men may feel emasculated by a powerful woman. She recognizes the need to balance her masculine professional energy with her feminine personal energy and seeks a strong partner who is not intimidated by her success. Ultimately, she believes that "doing the work" on oneself directly contributes to being a better entrepreneur, fostering qualities like softness and reducing reactivity. The "messy truth" for Webb is the importance of openly sharing personal struggles, as it allows others to feel less alone and helps normalize the imperfect realities of life, even amidst outward success. #AlliWebb #Entrepreneurship #Marriage #Divorce #SelfAwareness #PersonalGrowth #CareerAdvice #WomenInBusiness

This guide highlights the top blow-dry bars in Los Angeles, catering to individuals seeking stylish and budget-friendly hair services. These establishments offer various blow-out styles, along with additional beauty services, making them convenient options for hair care needs. Drybar, a prominent name in the blow-dry bar industry, has 13 locations in Los Angeles and 60 nationwide. Founded by Ali Webb, it offers blowouts for $40, with services typically lasting between 30 minutes to an hour. For those unable to visit a salon, Drybar provides a "Dry-on-the-Fly" mobile service for $75, which includes the tip. A monthly membership is available for $75, offering two blowouts, a free birthday blowout, and a 10% discount on products. Drybar also sells its own line of hair styling products, such as Detox Dry Shampoo ($23) and The Sherriff Firm Hold Hairspray ($27). MyBlow LA, located in Beverly Hills and Orange County, offers blowouts for $35. Their menu includes diverse styles like the voluminous "Big Head" and the sleek "Slick Lick." Customers can also add loose, romantic curls for an additional $10, ideal for a night out. Blo Blow Dry Bar provides a comprehensive range of grooming and beauty services under one roof, eliminating the need to visit multiple salons. They offer seven signature "blo outs" for $40. For hair with bonded extensions, the service costs $55. Beyond blowouts, Blo Blow Dry Bar offers nail services, makeup application, and waxing. It has multiple locations across Los Angeles, including Hollywood, Brentwood, and Beverly Hills. Studio K Hair Designory, situated in Old Pasadena, features a menu inspired by various cities. Options include the "Hamptons" blowout for loose curls and volume, and the "Malibu" for beach waves, both priced at $40. Updos are available for $75, and the salon provides package and monthly deals for regular clients. Studio K also offers haircuts (starting at $40 for men, $70 for women), coloring, extensions, and treatments. Complimentary mimosas are offered to enhance the client experience. Brasilian Blow Dry Bar on Sunset Blvd, established in 2012, specializes in South American-inspired blowouts for $40. Additional services include a botox treatment to restore protein and shine to hair for $55, and the classic Brazilian Blowout smoothing treatment, which provides frizz-free hair for up to 12 weeks for $199. Blow N’ Go! LA, located across from the Century City mall in Westwood, caters to a clientele seeking quick and efficient services. Their "Wash N’ Go!" blowout costs $40, with an extra charge for exceptionally long hair. A "Girls W’ Natural Curls" wash and style is $30. The salon also offers custom-built lashes starting at $45 and full-face makeup application starting at $95. They accommodate early and late appointments to suit busy schedules. Blow Me Dry, in Encino, focuses on detailed services. Blowouts begin at $40, depending on hair length. Add-on treatments include flat-ironing for $10, a ten-minute scalp massage for $10, and braids for $10. The salon also provides full-on makeup applications, such as the "Bad Girl" look for $55. Blow Angels in West LA offers services starting at $34 for a blowout. In addition to blowouts, they provide haircuts, hair coloring, and makeup applications. They also offer a "Ladies Night Out" package for nine friends, including blowouts, makeup, champagne, sweets, and exclusive use of the salon for $750. Blow Me Away Blow Dry Bar emphasizes efficiency, offering a standard blowout for $35. Optional services include a hair mask for $15, clip-in extension application starting at $15, and a trim and blow for $75. For added convenience, an in-home blowout service is available for $70. Blown, situated in Beverly Hills, provides a transformative hair experience, describing its staff as "artists with a dryer." Basic blowouts are $39, and guests are offered champagne. Other services include bang trims for $10 with a blowout, intricate braids starting at $12, and a Supersilk chemical-free smoothing treatment starting at $275. Makeup services range from a $65 full-face application to an $85 application with glam lashes. #LosAngeles #BlowDryBar #HairSalons #BeautyServices #HairStyling #LuxuryBeauty #HairCare #PersonalGrooming #AffordableBeauty

Grove Salon, located at 1483 Solano Ave. (at Santa Fe) in Berkeley, offers professional hair services in an environment designed for client comfort and relaxation. Opened by Christina Lameraner and Chris Speer, the salon has gained a reputation for its vibrant yet peaceful atmosphere, leading many clients to extend their visits beyond their scheduled services. The salon's design, which includes white-oak walls, ample natural light, modern seating, and a private outdoor deck, was recognized with a 'Salon of the Year' award for its aesthetic appeal. Patrons also receive complimentary freshly ground coffee, espressos, wine, and biscotti, enhancing the overall experience. The primary focus of Grove Salon remains its expertise in hair care. Clients, some of whom previously traveled to San Francisco for high-quality treatments, now appreciate the convenience of receiving expert styling, coloring, straightening, and blow-drying services closer to home. Christina Lameraner emphasizes a personalized approach to hair styling, prioritizing natural-looking results that reflect each individual's personality and lifestyle. She conducts thorough consultations and employs a range of top European coloring products to ensure hair health and integrity, with most color treatments being ammonia-free. Lameraner believes that the final details of a haircut, polished in the last five minutes, are crucial in achieving a special outcome. Grove Salon is also committed to professional development and continuous education for its staff. Christina fosters a collaborative environment where stylists share best practices and techniques. The salon regularly hosts in-house classes and invites leading educators to expose its team to diverse inspirations and advanced skills. This dedication to ongoing training ensures a high standard of service and craftsmanship. In addition to standard hair services, Grove Salon provides specialized hair smoothing and straightening treatments. For these services, a unique glass-walled, ventilated room was constructed to ensure the health and safety of both clients and staff while allowing clients to remain connected to the salon's main area. The salon exclusively uses premium products, including brands like Shu Uemura, Kérastase, R & Co, and Smith and Cult. It also retails a selection of local handcrafted jewelry. The interior design, a collaboration between Berkeley resident Eric Robinson of Paulett Taggart Architects and Jetton Construction, is a significant feature of Grove Salon. It was named one of the Top 20 U.S. salons of the year by “Salon Today,” being one of only two California salons to receive this distinction. Key design elements include floor-to-ceiling windows, wooden accents, the glass-walled treatment room, the garden deck, and a welcoming reception area. The design is described as modern and timeless, appealing to a diverse clientele of all ages, including men who typically might not frequent salons. The salon's location on Solano Avenue is considered ideal by the owners due to the vibrant community, supportive local businesses, and convenient parking options. Christina Lameraner states that the salon is equally dedicated to the overall customer experience as it is to the quality of its services, aiming to create an urban retreat where clients feel pampered and cared for. #GroveSalon #HairCare #SolanoAvenue #BerkeleyBusinesses #SalonDesign #HairStyling #AwardWinning #CustomerExperience #ProfessionalDevelopment

Drybar, a rapidly expanding chain of blow dry-only salons, is launching its first product line, which includes nine hair products and eight hair tools. The product range is designed to complement the brand's services and extend the salon experience to consumers' homes. Each product and tool in the line features playful, alcohol-themed names, aligning with Drybar's established brand identity. For instance, a treatment oil is named '100 Proof,' a dry shampoo is called 'Detox,' and a curling iron is dubbed '3-Day Bender.' Drybar founder and stylist Alli Webb, in collaboration with her graphic designer husband Cameron Webb, developed a unique, editor-exclusive tester kit for the product range. This kit was packaged in a distinctive six-pack carrier, mirroring the alcohol theme of the product names. However, there are no immediate plans to make this specific six-pack carrier available to the general public, indicating it was primarily a promotional or marketing tool for media professionals. Consumers can anticipate the official release of the full product line in mid-January, when it will be available for purchase at Drybar salon locations and through the brand's official website, thedrybar.com. Following this initial launch, the products are slated to become available at Sephora retail stores in March, broadening their accessibility to a wider consumer base. This phased rollout strategy allows for an initial focused distribution before expanding to a major beauty retailer. The introduction of this product line signifies a strategic expansion for Drybar, moving beyond its service-based model to offer tangible products that customers can use at home. This diversification allows Drybar to capture a larger share of the beauty market and cater to the ongoing hair care needs of its clientele. The playful naming convention and the distinctive marketing approach, such as the editor-exclusive six-pack, are indicative of Drybar's efforts to maintain its unique and engaging brand personality in a competitive market. #Drybar #HairCare #BeautyProducts #HairTools #SalonIndustry #ProductLaunch #HairStyling #BeautyInnovation

The article details the launch of Drybar's new blowout style, "The Dirty Martini," designed to create perfectly imperfect, slept-in waves, reminiscent of celebrity hair inspirations like Alexa Chung or Blake Lively. Alli Webb, Drybar's founder, expressed her enthusiasm for incorporating this tousled look into their menu, acknowledging that while there's a time for polished blowouts, there's also an appeal for a more relaxed style. The author of the article, Lauren Levinson, had the opportunity to test out this new look and gathered exclusive tips for re-creating it at home. The process is outlined in a step-by-step guide, indicating that it is relatively easy for individuals with some experience using hot tools. The first step involves preparing freshly washed hair with a heat-protectant cream and then applying Drybar Mai Tai Spritzer Sea Salt Spray, priced at $25. This sea salt spray is designed to add beachy texture to the hair. It should be misted from the roots down and in between layers, not just on the top, and then raked through and scrunched with hands. The second step focuses on rough-drying the hair to remove some moisture while preserving its natural texture, with the sea salt spray also aiding fine hair in gaining texture. Stylist Alice Ketchesom advises working on the front sections first, especially for naturally curly hair, to manage cowlicks and widow's peaks. The goal is to create an unstructured wave in the midshaft, aiming for body and movement at the ends rather than spiral curls. The third step involves creating loose, second-day curls using a 1.75-inch curling iron, such as Drybar's The 3-Day Bender ($125). Hair sections, approximately 1.5 inches thick, are wrapped away from the face, starting from the front and moving backward, with the iron held vertically. A crucial technique at this stage is to pull each curl straight down from the ends immediately after it's formed and still hot. This is followed by twisting the curl between the fingers and gently yanking it to stretch and loosen the coil, effectively making the curl drop sooner for a more relaxed finish. Finally, for the fourth step, additional texture is added once the hair is loosely curled using Drybar's new Triple Sec 3-in-1 Spray ($25). This multi-functional mist provides volumizing, texturizing, and dry-shampoo properties, noted for its pleasant, sweet perfume. Ketchesom recommends applying it in small bursts throughout various layers, roots, and midsections, rather than a single large mist like traditional hairspray. After application, the hair should be scrunched and massaged, then shaken and raked with fingers. If more refinement is needed around the face, extra curls can be added with the curling iron. To maintain the blowout overnight, Ketchesom suggests sleeping with hair styled in two "Princess Leia buns" to prevent it from looking literally slept-on. In the morning, the buns are released, the hair is shaken, and more Triple Sec can be applied for a refreshed look, a method verified as effective by the editor. #Drybar #BeautyHowTo #Hair #Blowout #DIYBeauty #HairStyling #BeautyTips #TexturizingSpray #CurlingIron

The Drybar brand, founded by Alli Webb, has become a prominent name in hair care since the launch of its product line in 2013. The company is renowned for its innovative formulas and distinctively named products, designed to help consumers achieve salon-quality blowouts at home. With over 20 products available, Drybar caters to a wide range of hair types, concerns, and textures. Among the standout offerings, the Drybar Detox Dry Shampoo is highly regarded for its ability to extend the life of a blowout and refresh hair between washes. Its super-absorbent formula effectively removes oils and impurities, leaving strands cleaner and revitalized. This dry shampoo provides a matte finish and incorporates a blend of jasmine, sandalwood, and Madagascar vanilla for a pleasant scent. It also aids in preventing dryness and breakage by enhancing moisture retention. For those seeking smooth and shiny hair, the Drybar Liquid Glass Miracle Smoothing Sealant utilizes heat-activated technology to create an invisible barrier around each hair strand. This shield protects against frizz-causing agents and doubles as a heat protectant, delivering a weightless, glass-like shine. Complementing this, the Drybar Liquid Glass Smoothing Conditioner offers rich hydration for damaged and dry hair. Enriched with vegan keratin, neroli oil, and murumuru butter, it works to restore moisture, seal the hair cuticle, and minimize frizz and static for a sleek finish. To address dullness, the Drybar Sparkling Soda Shine Mist revitalizes hair with its shine-boosting properties. This styling product also offers UV protection and helps to control flyaways, static, and frizz. For scalp health, the Drybar On the Rocks Clarifying Charcoal Shampoo uses activated charcoal to detoxify and remove buildup, balancing oily or irritated scalps. It is recommended for use one to two times per week, alternating with a regular shampoo. Heat protection is crucial for maintaining hair health, and the Drybar Hot Toddy Heat Protectant Lotion offers defense against high temperatures from styling tools and UVA/UVB rays. This lotion also features a polymer complex that temporarily seals split ends, contributing to overall healthier-looking hair. The Drybar 100 Proof Smoothing Oil, a versatile product suitable for all hair types, replenishes dry, damaged hair with a blend of watermelon seed, jojoba, and olive oils, reducing frizz and enhancing shine. For intensive nourishment, the Drybar Mudslide Nourishing Hair Mask provides deep conditioning in just 10 minutes. Its formula, containing argan and yuzu oils along with golden root extract, delivers lasting hydration, damage protection, and improved shine, while also reducing frizz. The Drybar Prep Rally Prime & Prep Detangler serves as a lightweight heat protectant, guarding hair from temperatures up to 450 degrees Fahrenheit. It strengthens hair to prevent breakage, frizz, and dryness, and improves the performance of other styling products. Blonde and highlighted hair can benefit from the Drybar Blonde Ale Brightening Shampoo, which effectively neutralizes brassiness and preserves color without stripping it. This shampoo also strengthens color-treated hair, extending the time needed between salon visits. Finally, the Drybar Triple Sec 3-in-1 Finishing Spray offers texturizing, amplifying, and refreshing benefits. Its microporous mineral-enriched formula adds matte texture, creates volume, and absorbs light oils for consistent freshness and fuller styles. Drybar's product range provides accessible and effective solutions for various hair care needs. #Drybar #HairCare #BeautyProducts #Blowout #HairStyling #Shampoo #Conditioner #HeatProtectant #HairMask

The author shares their lifelong struggle with thick, frizzy, and curly hair, detailing how traditional blow-drying and straightening methods always resulted in a "poofy and big" look. This challenging relationship with their hair began in childhood, where stylists often commented on the volume of their hair, leading to self-consciousness. As a teenager, the author relied on their mother for hair styling, and later in college, would ask friends to straighten it, avoiding the difficult process themselves. The search for an effective hair styling solution led to the discovery of the Drybar Double Shot Blow-Dryer Brush. Despite initial hesitation due to its price, the author decided to purchase the product after researching alternatives and considering their positive past experiences with Drybar products. The Drybar Double Shot Blow-Dryer Brush is described as a hot tool that combines the functions of a blow dryer and a round brush. It is marketed as suitable for all hair types and textures, designed to add volume while reducing frizz, and features a 2.44-inch oval-shaped barrel. Upon using the Drybar Double Shot Blow-Dryer Brush, the author experienced a significant positive transformation in their hair. The tool delivered salon-quality results, leaving their hair silky, smooth, and straight, yet still with natural volume, eliminating the need for a separate flat iron. The integrated design, functioning as a brush, blow dryer, and styler, makes it considerably easier to use compared to conventional drying and styling methods. The results are consistently frizz-free and smooth. The recommended usage involves preparing hair with heat protectant and other pre-styling products, allowing the hair to air-dry until it is no longer soaking wet, and then sectioning it into one-inch portions. The dryer brush is to be used on a preferred heat setting (typically 350 degrees) and brushed through the hair until dry. This process significantly reduced styling time, from two hours with traditional tools to less than 45 minutes, while simultaneously drying and styling for a smooth finish. The author suggests this product for anyone struggling with at-home hair styling or seeking a quicker, more efficient routine. The Drybar Double Shot Blow-Dryer Brush is available for $155 on Amazon and Sephora and received a five-star rating. #HairCare #ProductReview #Drybar #CurlyHair #BeautyTool #HairStyling #Amazon

The author shares their experience with the Drybar Bouncer Diffuser, a product designed to safely dry and define curls while preventing frizz and flyaways. The article begins by highlighting the common struggles curly-haired individuals face in finding suitable hair care products and routines. The author's air-drying routine was causing hair damage, prompting a search for an effective diffuser. After extensive research, including online reviews and TikTok videos, the Drybar Bouncer Diffuser was chosen. The author details the unboxing experience, noting the product's thoughtful packaging and a small, user-friendly instruction manual that included a link to a how-to video. This attention to detail contributed to a positive initial impression. The diffuser is marketed as compatible with Drybar's own blow-dryers, such as the Buttercup and Baby Buttercup, but is also designed to fit most other blow-dryers, which the author confirmed with their non-Drybar tool. The application process is described step-by-step. The author first applied curl cream to wet hair for definition. Then, the diffuser was attached to the blow-dryer nozzle using its adjustable grip. Starting on a low power setting, the hair was dried in sections, following the instructions to "tilt your head so you can ‘dip’ your hair into the diffuser" and hold each section for a few seconds at the roots. A critical test involved increasing the dryer's power to the highest setting, which, to the author's surprise, did not result in frizz or flyaways, unlike previous diffusers. The hair felt smooth and soft post-drying. A key benefit highlighted is the even distribution of air pressure. Many diffusers tend to have intense air pressure, leading to curl separation and excessive dryness. The Bouncer, however, maintained consistent airflow even at its highest settings, contributing to shinier, defined, and frizz-free curls. The author also emphasizes the product's ability to deliver both volume and definition, two often-conflicting goals in curly hair styling. This tool successfully achieved both, resulting in bouncy, perfectly coiled curls. The article also includes a cautionary note about the product: a portion of the diffuser became hot during use, although the rubber grip remained cool. Users are advised to exercise caution. In conclusion, the author expresses satisfaction with the Drybar Bouncer Diffuser, recommending it to others seeking to elevate their hair care routine and achieve well-defined, bouncy curls without frizz. #HairCare #HairDiffuser #CurlyHair #BeautyProducts #ProductReview #Drybar #HairStyling #FrizzControl

This article, part of the weekly "STYLE BAROMETER" series, delves into several emerging trends across home decor, fashion, and lifestyle. The piece opens by exploring the growing phenomenon of the "vase wardrobe," highlighting how individuals are accumulating extensive collections of vases. Florists and interior designers, such as Willow Crossley, Laura Stephens, and Jacqueline Mercer, are cited as examples, with collections ranging from 80 to 500 vases. These enthusiasts justify their habit by explaining the need for variety to complement different floral arrangements and interior aesthetics, emphasizing that a carefully chosen vase can significantly enhance the presentation of flowers, much like shoes complete an outfit. Transitioning to fashion, the article introduces the "swamp coat" as a new autumnal trend. This style, characterized by oversized, sludgy-green coats with textured materials like fuzzy wool or shaggy shearling, is gaining popularity, with designers like Ferragamo, Burberry, and Cos offering various interpretations. This trend signals a departure from more conventional beige and camel tones, embracing a more distinctive and perhaps unconventional aesthetic in outerwear. Beyond material trends, the article also profiles Emily Austen, a relative of Jane Austen, discussing her upcoming book "Smarter." Austen's work addresses the evolving definition of ambition for working women in the post-"girlboss" era. Her book is presented as a manifesto that encourages women to define success on their own terms and navigate their careers "smarter," drawing inspiration from motivational literature while addressing a perceived gap in female-led perspectives on work-life balance and ambition. Austen humorously speculates that her famous ancestor, a highly ambitious woman herself, might have approved of her endeavor. Finally, the article touches upon a peculiar social trend emerging in New York City: the grocery store as a dating hotspot. Drawing parallels to Los Angeles's Erewhon, Happier Grocery is identified as a new destination where Gen Z individuals mingle while shopping for high-end, niche health foods. The store sells expensive products like canned pickle juice, bone broth, detox water, and “raw milk,” along with exclusive merchandise created in collaboration with Rose Bakery. The clientele, attracted by the store's unique offerings and the opportunity to meet like-minded individuals, underscores a broader cultural shift where health, wellness, and conscious consumption intersect with social interaction and personal branding, evidenced by items like transparent woven bags that become eBay collectibles. This highlights how curated retail environments are becoming unexpected venues for social connection and community building. #StyleBarometer #VaseWardrobe #HomeDecor #InteriorDesign #FashionTrends #SwampCoat #EmilyAusten #FemaleEmpowerment #WorkplaceCulture #NewYorkTrends #HappierGrocery #GenZCulture #WellnessLifestyle

The concept of the 'It girl' has undergone a significant transformation, shifting from the bold, rebellious, and party-centric figures of the 2000s to a more subdued, clean-living, and domestically-focused ideal prevalent today. This evolution is explored through a comparison of prominent figures from both eras, examining the cultural factors that have influenced this change. In the 2000s, 'It girls' such as Lindsay Lohan, Paris Hilton, Britney Spears, and Nicole Richie epitomized a lifestyle characterized by public partying, rule-breaking, and a glamorous, albeit often chaotic, image. These celebrities frequently appeared in tabloids due to legal troubles and late-night escapades, yet they maintained a strong influence on fashion, beauty, and even linguistic trends. Their public image, often involving designer clothes, luxury accessories, and a defiant attitude, conveyed an idea that coolness was synonymous with a certain level of daring and excess. Even instances like Lohan styling her court-ordered ankle monitor contributed to this perception of rebellious chic. This era also saw the rise of figures like Alexa Chung and Kate Moss, who popularized a grunge-inspired, messy aesthetic, further cementing the notion that a bold and untamed spirit was central to being an 'It girl'. In stark contrast, the contemporary 'It girl' is exemplified by influencers such as Molly-Mae Hague. Her brand is built on a foundation of simplicity, sophistication, and a 'clean-girl' aesthetic. Hague, a mother and businesswoman, showcases a lifestyle that prioritizes home-making, neutral color palettes, minimalist fashion, and a focus on wellness. Her public persona avoids alcohol and excessive partying, instead emphasizing self-care routines, sophisticated clothing choices, and the nurturing of her family life. This shift is evident in her recent documentary, which portrays her navigating a public breakup by focusing on her child, grandmother, and personal growth, rather than seeking solace in a party scene. Her aspirations, such as a quiet, intimate wedding at home, further illustrate a departure from the ostentatious displays favored by her predecessors. The commercial success of her clothing brand, Maebe, which sells out rapidly despite a relatively private public life, underscores the appeal of this new, quieter 'It girl' image. The driving forces behind this cultural shift are multifaceted. Social media platforms have empowered individuals to cultivate their own narratives and build direct connections with their audiences, reducing the reliance on traditional media outlets that once thrived on sensationalism. This direct engagement allows influencers to present a more curated and often idealized version of their lives, catering to an audience that may be seeking different role models. Experts like Lynn Hunter, founder of Hunter Media Group, note a significant change in content creators' focus, with a growing emphasis on exploration, outdoor activities, and wellness. The rise of sober curiosity, the decline of traditional nightlife, and an increased awareness of mental health and well-being have contributed to a cultural preference for healthier, more balanced lifestyles. Gen Z and millennials, in particular, are showing a reduced interest in alcohol consumption and a greater inclination towards community-based, sober activities. This collective desire for a quieter, more wholesome existence has made figures like Molly-Mae Hague relatable and aspirational. She embodies an achievable ideal of success, ambition, and contentment within a domestic and calm setting, offering a 'simple life' that resonates with many in an increasingly complex world. #ItGirl #SocialMediaInfluence #CulturalShift #LifestyleTrends #CelebrityCulture #MollyMaeHague #CleanGirlAesthetic #WellnessMovement