Drybar Founder Alli Webb On the "Messy Truth" About Marriage and Entrepreneurship

Alli Webb, the entrepreneur who founded Drybar, discusses the challenges of balancing a successful career with personal life, including the dissolution of two marriages and her journey of self-discovery. Webb built Drybar into a renowned brand focused on helping women achieve a polished appearance, but her personal life was fraught with difficulties, including a divorce from her first husband and business partner, Cameron Webb, after 16 years, and her son's entry into rehab. These concurrent struggles led her to a period of intense self-help, involving therapy, meditation, and extensive reading to regain her footing. After selling Drybar in 2019 for $255 million, Webb continued her entrepreneurial endeavors by co-founding Squeeze (a massage concept) and Becket + Quill (a jewelry brand) in 2021, and becoming president of Canopy (a clean humidifier brand) in 2022. She also co-founded The Blueprint Mastermind to mentor aspiring female entrepreneurs. Despite professional successes, her personal life remained complex; she married executive life coach Adrian Koehler, but they are now divorcing after less than two years. Webb shares these "messy" aspects of her life in her new book, "The Messy Truth: How I Sold My Business for Millions but Almost Lost Myself," emphasizing that personal breakdowns can be opportunities for growth and learning. The article delves into Webb’s perspective on identity, marriage, and career. She reflects on how many individuals, including full-time professionals, can lose their sense of self when trying to fulfill familial roles, attributing this to a deep-seated desire to be loved. While she once stated that a booming business and a happy marriage cannot coexist, she now hopes to be proven wrong, acknowledging that her first marriage might not have been suitable for the long term. She candidly discusses the pain of two divorces, viewing them as spiritual lessons that have propelled her towards personal growth and a more authentic version of herself. Webb also offers insights on going into business with a romantic partner, advising that strong boundaries are essential. Her own experience, and that of her parents, indicated that constant business discussions can overshadow the personal aspects of a relationship, making it difficult to maintain individual identities and the romantic spark. She advocates for continuous "dating" within a long-term relationship to keep it vibrant. Furthermore, Webb emphasizes the importance of not settling for "mostly happy" in life, despite the fear of loneliness, asserting that genuine happiness and true partnership are worth pursuing. Addressing the challenges faced by successful female entrepreneurs in dating, Webb notes that some men can feel intimidated by powerful women. She explains that her professional life often requires her to operate in a masculine energy, but in personal relationships, she strives to embrace her feminine side. This balance necessitates a strong and understanding partner who is not threatened by her success and supports her ability to soften. She concludes that self-awareness and continuous personal growth, or "doing the work" on oneself, directly translate into becoming a better entrepreneur, fostering softer interactions, and avoiding reactive behaviors. Her journey, including the less glamorous details, resonates with many and highlights that life's messy truths are an integral part of growth and connection. #AlliWebb #Entrepreneurship #Marriage #Divorce #SelfAwareness #CareerAdvice #PersonalGrowth #WorkLifeBalance

Alli Webb, the founder of Drybar, shares her journey of building a successful blow-dry bar chain, emphasizing that the path of entrepreneurship is filled with both triumphs and challenges. She recounts a vivid early memory of a ceiling collapse in one of her first shops, highlighting the unpredictable nature of business. Despite such stressful moments, Webb also remembers the exhilaration of learning that *Vogue* recognized Drybar in 2010, marking a significant milestone for the brand, which now boasts over 100 locations across the U.S. and is expanding globally. Webb’s daily routine as CEO has evolved significantly since Drybar's inception. Initially, her days were a hands-on mix of blowouts, administrative tasks like payroll and scheduling, and managing the salon floor. The current COVID-19 pandemic has shifted her work to a virtual setting, allowing her to engage in hair styling tutorials and social media content creation, reigniting her passion for hands-on work. Before opening her first Brentwood, California, shop in 2010, Webb dedicated countless hours to understanding cosmetology licensing, setting up utilities, and even cleaning the facilities herself, underscoring the demanding and often unglamorous aspects of launching a business. Webb's career path wasn't straightforward. After a year of studying fashion marketing in college, she realized her true interest lay in hair. She later partnered with her brother, Michael Landau, to open Nicole Miller fashion boutiques in New York City before finally pursuing her passion for hairstyling, training under celebrity stylist John Sahag. The idea for Drybar emerged in 2008 when, as a stay-at-home mom, she started a mobile blow-dry business called Straight At Home. This venture revealed a gap in the market for affordable, quality blowouts, leading her to conceptualize Drybar. With the support of her husband and brother, she took the “big gamble” that would eventually earn her recognition in *Fortune*'s "40 Under 40" and *Fast Company*'s "100 Most Creative People in Business" in 2013. Webb attributes her resilience to her belief that "the world's not going to fall apart if this doesn't work out," which helped her overcome the fear of failure and navigate challenges like problematic contracts. She advises aspiring entrepreneurs to be patient, pay their dues, and develop "thick skin" for feedback, stressing the importance of continuous learning. Webb emphasizes that success isn't about inventing something entirely new but rather about identifying existing services or products and improving the customer experience. She encourages those considering a career change or starting a business, especially during times of reflection like the pandemic, to pursue their passions swiftly, as "life is so short." #AlliWebb #Drybar #Entrepreneurship #BeautyIndustry #BusinessJourney #FemaleFounder #HairStyling #StartupLife

Alli Webb, founder of Drybar, is featured in the 'FACES of the South' series, highlighting her journey from growing up in the humid South to revolutionizing the hair salon industry with her unique blowouts-only concept. Webb's inspiration stemmed from her personal struggle with frizzy hair and a desire for an affordable, dedicated blowout service. She initially operated a mobile business called Straight at Home, which revealed a significant market gap for specialized hair styling. This realization led her to collaborate with her brother, Michael Landau, and her ex-husband, Cameron Webb, to establish Drybar. Drybar's business model is characterized by its singular focus on blowouts, a strategy Webb and her team have maintained rigorously over the years. This commitment to specialization has been a cornerstone of their success, leading to rapid expansion. A decade after its inception, Drybar has grown to include 126 locations and employs over 4,000 stylists. The brand has also successfully launched a comprehensive line of hair products and heat tools, further solidifying its presence in the beauty market. Webb attributes some of her business principles to her Southern roots, emphasizing the values of kindness, hospitality, and a family-first approach. She aimed to infuse this warm and welcoming Southern hospitality into the Drybar client experience, ensuring that customers feel a sense of happiness and joy during their visits. This focus on customer experience has been critical to the brand's appeal and loyalty. Currently, Webb is in a phase of self-reflection and self-discovery, prioritizing her children's happiness and exploring new ventures, such as Squeeze, a new concept. She also stresses the importance of taking time for personal growth and mental reset amidst the demands of entrepreneurship. She acknowledges that achieving balance is a continuous, shifting process, and emphasizes being present in each moment, whether with family, work, or personal time. Key influences in her journey include books and connections with individuals like Brené Brown, as well as a transformative experience at Onsite in Tennessee. Her girlfriends have also provided significant support. For Southern women contending with humidity, Webb offers practical hair care tips: always use a heat protectant like Hot Toddy before styling to prevent damage and frizz, create a physical barrier against the sun with leave-in conditioners like Prep Rally or a sun hat, incorporate deep conditioning treatments one to two times a week to restore moisture and nutrients, and limit hair washing to a few times a week using hydrating, sulfate-free shampoos and conditioners such as Sake Bomb products or On The Rocks Shampoo. She mentions Louisville and Lexington as upcoming locations for Drybar. Her holy grail beauty product is Tata Harper face serum, and she advocates for thoughtful decision-making rather than impulsive reactions, a lesson learned from her entrepreneurial journey. Beyond faith, family, and friends, she couldn't live without Lip Slip by Sara Happ, Detox Dry Shampoo, and hiking. #AlliWebb #Drybar #Entrepreneurship #HairCare #BeautyIndustry #SouthernRoots #BusinessGrowth #WomenInBusiness #PersonalDevelopment

Alli Webb, the founder of Drybar, transformed her personal dissatisfaction with her curly hair into a highly successful business venture. Initially a salon stylist and a stay-at-home mother, Webb, alongside her brother and husband, launched the first Drybar location in Brentwood, California, in 2010. Drybar distinguished itself from traditional hair salons by exclusively offering blowouts, presenting a menu of styles named after cocktails, and providing a luxurious experience with amenities like champagne. The initial cost for a blowout was $35. Within seven years of its inception, Drybar expanded significantly, boasting over 70 locations across the United States and one in Vancouver. The brand also diversified its offerings to include a line of hair products and published a book. Despite its growth, the original aesthetic and core concept of Drybar were maintained, including its distinctive bright yellow decor. By 2015, the company had generated $70 million in revenue and was projected to reach $100 million in 2016, according to Forbes, though a company spokesperson declined to comment on financial specifics. Webb explained that her passion for blowouts stemmed from her time as a hairstylist, where she enjoyed the process of transforming hair. After five years of being a stay-at-home mom, she identified a gap in the market for affordable, dedicated blowout services. She began by offering mobile blowouts to friends for $40, realizing that existing options were either too expensive at full-service salons or lacked the desired quality at discount chains. Drybar's success is attributed to making blowouts accessible and bringing back the weekly hair grooming ritual that had become less common due to cost and stylist preferences for more lucrative cut and color services. This accessibility, Webb notes, provides women with an enhanced sense of confidence. Training stylists to cater to all hair types is a critical aspect of Drybar's operations, with Webb personally overseeing the robust training program for their approximately 3,000 stylists. This includes a boot camp where stylists work with diverse hair models to master various techniques. Expanding the business presented its own challenges, especially launching during the Recession when blowouts were considered frivolous. Webb and her brother had to personally guarantee the lease for their first location. A significant hurdle in scaling involved relinquishing control and trusting the hired talent to execute their roles effectively. Key advice Webb received was to have self-confidence and be decisive, particularly when starting a business. She emphasizes the importance of following one's passion, identifying white space in the market, and not shying away from hard work, commitment, time, and energy. While sacrifices are necessary, the endeavor can ultimately be rewarding. For women looking to style their hair at home, Webb suggests dedicating ample time, such as half an hour, to achieve better results and potentially avoid daily styling, viewing it as an upfront investment. #AlliWebb #Drybar #FemaleEntrepreneurs #BusinessGrowth #HairCare #BlowoutBar #StartupChallenges #EntrepreneurialAdvice #BeautyIndustry

Alli Webb, the founder of Drybar, has launched a new hair brand called Messy, which aims to encourage women to embrace their natural hair texture. This venture comes after Webb sold Drybar in 2020 and experienced a period of personal transformation, including a divorce and her son's rehabilitation, as detailed in her memoir, 'The Messy Truth.' The concept for Messy emerged during the COVID-19 pandemic when Webb, like many others, stopped her usual hair routines of regular blowouts and bleaching. She noticed her hair becoming healthier and began to appreciate its natural state, leading her to question the beauty industry's focus on achieving 'perfect' hair. Webb's new brand is designed to fill a gap in the market between professional blowouts and completely air-drying hair, offering a 'Messy Method' that promotes healthier hair by reducing heat damage. This method involves allowing hair to air dry partially before twisting sections and letting them dry completely, effectively using fingers as a brush. The brand's philosophy, 'don't f*** it up in the first place,' emphasizes preventative care and celebrates the hair one naturally possesses, rather than striving for an altered ideal. Messy launched with an initial collection of five products, with plans for future expansion, and is available on its website, itsmessy.com, and through Sephora online and in stores. Among the launch products is the Messy I Am Enough Rough Dry Style Cream, which provides 450-degree heat protection, helps create effortless waves with soft hold and shine, and minimizes frizz. The I Am Transformed Instant Silk Revival Spray, infused with vegan silk, is designed to refresh second-day hair and is anticipated to be a hero product. For overnight care, the I Will Not Be Broken Overnight Repair Hair Serum acts as a silk pillowcase in a bottle, preventing breakage and nourishing hair. The line also includes I Can Begin Again Shampoo, a deeply hydrating, frizz-fighting shampoo with oat peptides, olive stem cell extract, and upcycled argan and watermelon oils, and I Am Soft I Am Strong Conditioner, which softens, smooths, and adds shine. The brand is inclusive of all hair types, with Webb noting how the products transformed even her creative director's naturally straight hair into wavy textures. Beyond product efficacy, Messy carries an empowering message, reflected in its packaging which features inspiring mantras such as 'I am enough.' Webb views Messy as a reflection of her personal journey and hopes it will give women permission to embrace their authentic selves and the 'messiness' of both their hair and their lives. #AlliWebb #MessyHairBrand #DrybarFounder #HairCare #NaturalHairTexture #BeautyIndustry #Entrepreneurship #Sephora #HairProducts

Alli Webb, the entrepreneurial force behind Drybar, Squeeze, and Brightside, shares insights into her journey, motivations, and the personal challenges detailed in her new memoir, "The Messy Truth." Webb's career began with a passion for hairstyling, specifically blowouts, leading her to train at Toni & Guy and work under John Sahag in New York City. This foundation in hair care eventually propelled her to launch Drybar in 2010, revolutionizing the beauty industry with its focus on affordable, high-quality blowouts. Following Drybar's success, Webb expanded her entrepreneurial ventures into the wellness sector. She co-founded Squeeze, a massage boutique, and more recently, Brightside, an infrared yoga and sauna studio. The decision to create Squeeze stemmed from identifying a market gap similar to the one Drybar filled in hair care: a need for a mid-range, convenient massage service that offered a superior experience compared to budget options, while being more accessible than high-end spas. Her brother, who was also frustrated with limited massage choices, helped spark the idea, and the brand differentiates itself with a user-friendly app for booking and tipping, aiming for customizable and convenient experiences. Webb emphasizes that a core philosophy connects all her businesses: creating spaces that make people feel good, both internally and externally. Whether it's the confidence derived from a perfect blowout, the relaxation from a massage, or the rejuvenation from yoga and sauna, each brand contributes to an overarching mission of well-being and pampering. These ventures are not merely establishments but designed experiences that leave clients feeling uplifted. "The Messy Truth," Webb's latest endeavor, is a personal memoir released on November 14th. The primary inspiration for the book was to demystify the entrepreneurial journey, revealing the often-unseen struggles behind success. Webb candidly discusses significant personal upheavals she faced during Drybar's growth, including divorce, her son's battle with addiction, and her own struggles with depression. She aimed to connect with readers, especially women, who might be navigating similar personal and professional challenges, and to challenge the illusion of perfect balance often associated with successful careers and family life. She particularly highlights the chapter "balance is bullshit," advocating for doing one's best rather than striving for unattainable perfection. Readers of "The Messy Truth" can expect to uncover a more vulnerable side of Webb. She delves into her past tendencies to prioritize external validation over internal fulfillment, a realization that came during her Drybar years. The book explores her journey of self-discovery, acknowledging her ego, and learning not to let external praise dictate her self-worth. She also reflects on a period after selling Drybar where she prioritized romantic relationships, regretting that her personal growth took a backseat. Through these confessions, Webb aims to offer relatable insights into ongoing personal development and self-care. For aspiring entrepreneurs, Webb's advice is to maintain a beginner's mindset, fostering continuous learning and growth. A piece of advice that profoundly influenced her is the mantra to "be kind and treat others the way you hope to be treated," drawing inspiration from Gandhi's quote, "Be the change you want to see in the world." Her self-care routine, critical to her wellness, includes meticulous skin and body care, a healthy diet, regular infrared sauna and cold plunge sessions, weightlifting, daily walks, and ample water intake. She also incorporates mental wellness practices, such as daily gratitude journaling, into her routine. Looking ahead, Webb is continuously brainstorming new business ideas, driven by a strong desire to mentor and support other entrepreneurs. She recently concluded the first Blueprint Mastermind series with Jaclyn Johnson and Marina Middleton, an initiative designed to help entrepreneurs scale their businesses, and plans to expand this program to continue her mission of empowering others. #AlliWebb #Drybar #TheMessyTruth #Entrepreneurship #Wellness #BeautyIndustry #Memoir #SelfCare #BusinessJourney

Alli Webb, the 48-year-old founder of the successful blowout empire Drybar and author of "The Messy Truth," achieved significant entrepreneurial success without a college degree. Her journey began after high school, moving to New York where she explored various jobs before finding her calling in hair styling. This career choice became a lifelong passion. She recounts her early struggles in identifying a career path, acknowledging that while many peers had clear aspirations, she felt confused. Her family instilled in her a traditional mindset regarding marriage and motherhood, and she embraced the opportunity to be a stay-at-home mother to her sons for five years. However, she eventually recognized a desire for personal accomplishment beyond her domestic role. Webb's entrepreneurial spirit, inherited from her parents, who were also business owners, manifested in her decision to start a mobile blowout business called 'Straight at Home' while living in Los Angeles. She charged a modest $40 for her services, which, though inexpensive for the area, allowed her to identify a significant gap in the market. She observed that existing options for blowouts were either inexpensive but inconsistent discount chains or high-end salons where stylists prioritized cutting and coloring over affordable blowouts. This realization led her to conceptualize a business that offered an affordable, high-quality blowout experience in a pleasant environment. The core idea for Drybar was to provide a dedicated, accessible, and enjoyable space for blowouts, focusing solely on this service at a price point that encouraged repeat visits. Launching Drybar was a considerable risk, as no similar business model existed. The economic viability of offering $35 blowouts depended heavily on high volume, a significant unknown at the outset. However, the concept resonated strongly with women, and Drybar quickly gained immense popularity. Webb vividly recalls the emotional impact of Drybar's opening day, recognizing the overwhelming demand and the immense potential for growth. Initially, the business did not generate substantial profit, and Webb took a minimal salary. A pivotal moment occurred with the recruitment of a retail president whose high salary requirement prompted Drybar to secure its first major round of funding: $26 million from private equity. During this funding round, Webb and her brother received a portion of the investment, marking their first millions and allowing them to benefit from their hard work. At this point, Drybar had expanded to 10 or 11 stores, indicating its rapid ascent and solidifying its position as a burgeoning success. #Drybar #HairSalon #Entrepreneur #FemaleEntrepreneur #AlliWebb #BusinessSuccess #BlowoutBar

This article presents an episode from Inc.'s weekly Founders Project with Alexa von Tobel podcast, focusing on the entrepreneurial journey of Alli Webb and Michael Landau, the brother-sister duo behind Drybar. Alli Webb, a professional hairstylist, founded Drybar in 2010 with a clear and concise business model: "No cuts, no color, just blowouts." This specialized approach enabled the company to focus its efforts and become a leader in the beauty industry. The podcast episode delves into the strategies and decisions that led to Drybar's significant success, which now includes over 130 salons and a comprehensive product line. A key aspect discussed is the collaboration between Alli and her brother, Michael Landau. Michael's initial skepticism about the market viability of a blowdry-only salon is highlighted, yet he ultimately joined his sister, contributing to the business's growth and operational success. The episode explores how they successfully navigated the challenges of a rapidly expanding business, including securing investors who not only provided capital but also offered strategic value. The article emphasizes Drybar's unique service offering and its impact on the beauty market, noting how many new businesses now aspire to be the "Drybar of [insert service here]," indicating the brand's influence and the effectiveness of its specialized model. Furthermore, the discussion covers their approach to training thousands of stylists over the past decade, which is crucial for maintaining consistent service quality across numerous locations. The content is presented as a summary of the podcast, offering insights into the entrepreneurial mindset and practical business strategies employed by Drybar's founders. #FoundersProjectPodcast #Drybar #Entrepreneurship #BeautyIndustry #BusinessStrategy #BrandBuilding #InvestorRelations #Scalability