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Surface Design Show brings back ‘New Talent’ to support emerging creatives
The Surface Design Show is set to feature its 'New Talent' section once again, providing a platform for emerging creatives in surface materials and lighting design. Scheduled from February 11 to 13, the event aims to highlight innovative designs and materials. This year's 'New Talent' section, curated by Jennifer Castoldi, Chief Creative Director at Trendease International, has significantly expanded, showcasing 37 exhibitors compared to 16 in the previous year. All participating designers have been in business for five years or less.
Christopher Newton, Director of Surface Design Show, expressed enthusiasm for the collaboration with Trendease International, noting that Jennifer Castoldi has assembled a collection of exciting new designers with fresh ideas in material design. He anticipates that visitors will engage with the diverse designs, textures, and materials presented within the 'New Talent' area.
Many of the exhibitors integrate traditional craft techniques with contemporary design approaches. For instance, Charlotte Relf, an experimental embroidery artist, utilizes exaggerated stitches to impart detail and energy to her work. Similarly, Frances Stone, a Royal School of Needlework graduate, employs various experimental embroidery techniques, including gold work, crewel work, and beading, to craft footstools, chairs, and cushions. Charlotte Clayton Design merges knitting with automotive interior design for surface applications, while Farr Designs combines photography with contemporary design through hand screen prints and digital technology.
The 'New Talent' section demonstrates a broad spectrum of approaches to surface design. Janine Partington emphasizes carving and hand-painted leathers. Trifold presents designs featuring thermal and acoustic layers, folded using traditional origami tessellation. Research-based designer Megan Cowley creates mild steel molds using water jet technology, which are then transferred onto glass.
Wallcoverings are a prominent feature among the 'New Talent' exhibitors. Olenka's luxury British wallpaper collection showcases natural motifs of leaves and flowers. Catherine Griffiths' work includes bold wallpaper designs, fabrics, and cushions, drawing inspiration from Celtic mythology, the Renaissance, and European architecture. West by Design specializes in intricate hand-painted wallpaper inspired by the English countryside. King Kong Design produces site-specific corporate wall art and custom wall panels for retail, public, and residential settings.
A significant theme among the 'New Talent' exhibitors is sustainability and a focus on nature, reflecting the broader 'Close to Home' theme of the Surface Design Show, which emphasizes designing with a conscience beyond mere aesthetics. Jonel van Schalkwyk creates surface designs with human-sized plants in a painterly style. Designer Paula Nerlich concentrates on circular biomaterials, exploring vegan compostables and foams derived from industrial and household food waste. Atticus Durnell, founder of That’sCaffeine, has developed a material from recycled coffee grounds that emulates granite stone. Brussels-based Studio Gilles Werbrouck employs an innovative approach to material reuse by knitting textiles from unconventional sources such as video tape and dead stock from fashion designers.
Access to the Surface Design Show is free for professional and trade visitors, with registration available online.
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