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RH bets big on new designer collaborations
RH, a prominent home furnishings retailer, has launched RH Contemporary, a new business branch that significantly expands its product offerings through collaborations with a diverse array of global designers. This initiative marks RH's most substantial concept launch since RH Modern in 2015, reinforcing the company's ambitious growth trajectory. The new collection encompasses a wide range of items, from large furniture pieces such as sofas, beds, wardrobes, and outdoor furniture, to lighting, textiles, and decorative objects. The launch of RH Contemporary follows other significant developments for the company, including the unveiling of RH San Francisco, the acquisition of private planes and a yacht for charter, and plans for future locations in Manhattan, Oxfordshire, Paris, London, Milan, and an 'RH Ecosystem' in Aspen featuring the company's first spa.
The development of RH Contemporary began prior to the pandemic, with RH leadership strategically using that period to focus on long-term growth initiatives rather than short-term revenue pursuit. A key aspect of RH Contemporary is its multi-tiered approach to elevating production standards and materials. This includes a partnership with Holland & Sherry, an established Savile Row tailor, to supply a comprehensive range of fine textiles for upholstery and curtains. Additionally, the collection features high-caliber Indian hand-loomed throws and pillow covers by textile artist Neeru Kumar, whose work has been acquired by the Victoria & Albert Museum.
A significant portion of RH Contemporary's upholstered furniture, including modular leather seating and low linear sofas, is crafted in Italy. To achieve this, RH collaborated with expert Italian upholsterers, ALT in Romagna and Crivellari in Padova, whose founders are prominently credited on the RH website alongside the designers. Italian-sourced materials, such as travertine stone from outside Rome and Arabescato marble, are also widely used, although some fabrication occurs elsewhere. The emphasis on top-tier materials and production, including lacquered burl wood, hand-carved Spanish alabaster, and hand-applied plaster on lighting, is reflected in the collection's higher price points, with items like Jonathan Browning’s ‘Vouvray’ chandelier starting at over $35,000 and Joris Poggioli’s ‘Vitolo’ dining table starting at over $12,000. Gary Friedman, RH chairman & chief executive officer, notes that RH Contemporary items are priced approximately 30 to 35 percent higher than the current RH offerings.
While large-scale furniture forms the core of the collection, smaller shoppable items are also included, such as vases and decorative dishes by Brooklyn-based ceramicist Dina Nur Satti, which incorporate her Sudanese and Somali heritage. Friedman expresses strong belief in RH Contemporary's potential impact, stating that it will likely have a greater influence on the company than RH Modern, not only from a design perspective but also in terms of quality. He anticipates that this new venture will redefine consumer perceptions of RH and expand its market aperture significantly.
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