Do’s and don’ts of visiting a design center

The article offers a detailed look into the professional life of Kirsty Vance, Associate Director of Interior Design at I-AM, an experience design agency. Vance's role is characterized by its dynamic nature, covering diverse projects in hospitality, food and drink, and retail banking, with notable clients such as Hedinn Bar & Kitchen in Iceland, KFC, and Sides Restaurant. She emphasizes that there is no typical day in her profession due to the variety of tasks involved, from preparing workshop materials and building 3D models for concept visuals to managing technical details for drawing packs. Her work is significantly influenced by hybrid working arrangements, allowing focused individual work from home and collaborative team sessions at the Shoreditch studio, where designers, directors, and account managers converge to review ideas and create. The scope of her involvement spans the entire design process, ensuring a constant influx of varied challenges. Vance shares her pride in two particular projects. The first is a hotel experience inspired by creator culture, which she found fascinating for its creative brief that encouraged pushing boundaries and incorporating humor through a 'parody' theme. The second is the Hedinn Bar & Kitchen in Reykjavik, Iceland, where the design concept was directly informed by the site's history as a steel factory and the dramatic Icelandic landscape. She describes translating the contrast of 'man versus nature' into organic forms and radiating chainmail drapes, creating a breathtaking dining experience. Visiting the completed space after the global pandemic was a particularly special moment for her. A significant challenge Vance discusses is imposter syndrome, a common struggle among professionals. She highlights that a genuine belief in one's work can cultivate confidence, which clients recognize as passion and expert energy, ultimately adding value to projects. Her early career provided crucial exposure to multidisciplinary studio environments, where she collaborated with graphic designers, gaining insights into creating comprehensive 'brand worlds'—a concept that has since become second nature to her. Vance defines an on-brand space by its ability to match a brand's energy and guide customer experiences subtly. She stresses that effective branding in physical spaces goes beyond overt messaging, focusing instead on sensory details like material textures, ambient sounds, and interaction dynamics, which collectively trigger emotional responses and create memorable narratives. Customer journeys are crucial for identifying potential issues and opportunities for enhancement, and these journeys must be tested against customer missions to ensure not only fulfillment but also enhancement, often aligning with digital touchpoints. I-AM employs various in-house tools for preliminary project stages, including Customer Journey workshops for idea exploration, Brand Key workshops for defining brand positioning and expression, and the application of Brand Archetypes to shape tone of voice and behavior. A core aspect of their methodology is creating detailed customer profiles to inform 'People Inspired Experiences.' When faced with creative blocks, Vance turns to unconventional sources like articles, stories, and folklore for inspiration, finding that unusual references often spark new ideas. Her dream project involves community-based initiatives, as explored in I-AM's 'Life-Led trends report,' aiming to create spaces that are meaningful and positively impact collective well-being. Her advice to her younger self would be to continuously ask questions and share ideas, as discussions are instrumental in leading to innovative outcomes. #InteriorDesign #BrandExperience #CreativeProcess #ExperientialDesign #CustomerJourney #ImposterSyndrome #DesignPhilosophy #CareerAdvice #CommunityProjects

The Interior Design's re:Source event in Arizona, held from September 15-17 at the Ritz-Carlton, Dove Mountain, brought together nearly 80 innovative manufacturers and designers to foster lasting and impactful relationships within the design community. The event commenced with Erica Waayenberg, head of research and content development at ThinkLab, presenting crucial insights into the factors influencing client decision-making in design. Waayenberg highlighted that decisions surrounding the built environment are taking longer, attributing this trend to a shift in benchmarks and the involvement of stakeholders with often conflicting priorities. Her data-driven presentation illuminated common pain points in the design process, prompting an interactive discussion among attendees. Participants contributed various solutions, including the need for greater transparency in pricing data and strategies to streamline the overall decision-making process for clients. Throughout the re:Source event, designers and manufacturers engaged in numerous informative, brief meetings, facilitating the exchange of ideas and the discovery of novel products. These professional interactions were complemented by a variety of engaging recreational activities designed to enhance networking and well-being. Attendees participated in sessions such as desk yoga, mala bead-making, and an apothecary workshop, offering creative outlets and opportunities for informal connection. Evenings featured cocktails on the lawn, complete with a powerful telescope for a unique stargazing experience, further fostering a relaxed and convivial atmosphere for networking. This year's re:Source also marked the launch of Metropolis Connect by Metropolis, an initiative that expanded the event's reach by inviting architects and architectural product manufacturers into the mix. This addition created a more diverse and comprehensive platform for creative professionals. Metropolis Connect, which aims to forge meaningful connections between brands and leading architects, is scheduled to co-locate with re:Source again in Fall 2025. John Bergstrom, Director of Business Development for Accurate Lock & Hardware, lauded the quality of the architect attendees, noting their exceptional engagement and keen interest in learning about new products. This sentiment was echoed by many industry attendees who gathered for three days dedicated to strengthening professional ties and advancing their craft. The event successfully facilitated hundreds of meetings between designers and manufacturers, allowing for direct engagement and product exploration under the Arizona sun. The blend of structured professional meetings with mindful and social activities, such as the apothecary workshop and stargazing, created a holistic experience that promoted both business development and personal well-being. The involvement of Metropolis Connect further enriched the event, bringing a broader spectrum of design professionals together. The overall atmosphere was conducive to learning, collaboration, and relationship building, reinforcing the value of such gatherings for the architecture and design community. A significant aspect of the event was its commitment to sustainability, with Material Bank generously offsetting the carbon footprint. The success of the re:Source event was also made possible by the support of numerous partners, including Accurate Lock & Hardware, Andreu World, Arktura, B+N Industries, Chemetal, Craftmade, Davis Furniture, Expormim, FiberBuilt Umbrellas & Cushions, Four Hands, Fyrn, Garden on the Wall, Haworth, Infinity Drain, Kaswell Flooring Systems, Lutron, Mak Studio, Matter Surfaces, Mizetto, Moroso USA, MPS Acoustics, Nichiha Fiber Cement, Oyster Wellness, Parla Design, Perennials and Sutherland, Pure + FreeForm, Regupol, Rockfon, Sancal, Sloan Valve, Turf, Tuuci, Versteel, Williams-Sonoma, Inc. Business to Business, and Yellow Goat Design. These partnerships underscored the collaborative spirit of the event and its dedication to advancing the design industry. #DesignEvent #ClientRelationships #InteriorDesign #ArizonaReSource #DesignManufacturers #ArchitecturalProducts #Networking #IndustryCollaboration #DesignDecisions

The article outlines ten essential traits that contribute to a successful career in interior design, emphasizing that it takes more than just good taste or an innate flair for aesthetics. According to Neal Beckstedt, founder of Neal Beckstedt Studio, successful designers often possess a blend of seemingly opposing characteristics, such as being creative yet practical, free-thinking yet organized, and a good listener yet opinionated. One crucial trait is an appreciation for everyday beauty. Cheryl Luckett, founder of Dwell by Cheryl, highlights that recognizing potential in every space and noticing small details can elevate a room from good to truly special. This deep sense of beauty guides designers in creating functional, inspiring, and joyful spaces. Natural curiosity is another key characteristic. Linda Hayslett of LH.Designs notes that successful designers are often inquisitive about their surroundings, possessing a heightened awareness of how spaces feel and function, and noticing details others might overlook. Developing a discerning eye is also vital. Michelle Gage of Michelle Gage Interiors advises actively seeking opportunities that expand one's visual experience, such as visiting museums, home shops, and traveling, rather than solely relying on social media for inspiration. A defined sense of personal style provides clarity and confidence, enabling designers to create cohesive spaces that clients can trust. However, this style should not be rigid, allowing flexibility to blend expertise with client needs. Strong gut instinct is another trait mentioned, with Amy Studebaker of Amy Studebaker Design explaining that trusting one's intuition in decisions like fabric selection, client interaction, and team building often leads to the right direction. Problem-solving skills and adaptability are critical, as no design project is entirely smooth. Hayslett points out that skilled designers embrace obstacles as creative challenges. Sarah Lederman of Sarah Lederman Interiors adds that a client-centric approach requires openness and willingness to try different methods to achieve diverse client outcomes. A love of learning ensures designers stay current and informed. Lederman shares her continuous effort to educate herself about vintage items, antiques, and new showrooms. Empathy is highlighted by Phil Norman of Norman Design Group as a trait that helps designers understand clients' unspoken needs, distinguishing good designers from others. Furthermore, understanding how elements come together is paramount. Luckett explains that it involves comprehending how colors, textures, and layouts create harmony and emotion, along with a strong grasp of scale, proportion, and flow. Taniya Nayak of Taniya Nayak Design emphasizes the ability to accurately judge scale and size visually. Finally, the ability to communicate a vision is essential. Designers must be able to visualize a room's potential and effectively convey that vision to clients. Sarah Fleischer of SRF Interiors states that confidence in communicating one's design sense and opinions is crucial for project success. Cheri Etchelecu Martin of Cheri Etchelecu Interior Design underscores that strong communication skills are necessary to sometimes push clients beyond their comfort zones and ensure project success. Attention to detail, including small elements like screw finishes or light bulb placement, is also a common trait among skilled designers, often associated with Type A personalities who value precision and control. #InteriorDesign #DesignSkills #CreativeProfessions #HomeDecor #ProblemSolving #ClientRelations #AestheticAppreciation #LifelongLearning #AttentionToDetail

This blog post features an interview with Jason Apilado, a Senior Interior Designer, who offers insights into the interior design industry, discusses his notable projects, and shares his recommendations for cultural experiences, dining, shopping, and community engagement in Los Angeles. The interview begins by addressing common misconceptions about interior design, highlighting the blend of creativity and business acumen required for success. Apilado emphasizes the technical skills involved, including mathematics, geometry, engineering for cost calculation and collaboration with architects, and deep dives into psychology, history, and cultural studies for robust conceptual development. He also touches upon the challenges of navigating new design languages and effectively communicating these to various stakeholders, all while managing logistics and meeting deadlines. Apilado stresses the importance of artistic restraint and balancing imagination with practicality, without compromising design values. He introduces his '3 R's' approach—Recognize, Reassess, Recalibrate—to prioritize time management and support creative discipline, a skill he developed over 14 years in the field, including a significant period as a freelancer. Resilience, problem-solving, and leading with confidence without ego are also identified as crucial for designers. Apilado then shares details about some of his favorite projects, including a brutalist home/event space in Eden, Utah, designed in collaboration with Tom Wiscomb Architects and Benchmark Modern. This project features art installations and furniture by renowned artists and designers such as Jónsi, James Turrell, Rick Owens, Vibha Galhotra, Naama Tsabar, Pedro Reyes, and MAD Architects. Other significant works mentioned are the Soulmate Restaurant in West Hollywood, a G550 jet interior, and a contemporary residence in the Hollywood Hills, developed with Belzberg Architects and Dobkin Construction. The discussion also covers his recent ventures into dealing antique furniture, launching a textiles collection, and selling curated goods online. The interview shifts to local recommendations for Los Angeles. For cultural experiences, Apilado suggests Casa Perfect Los Angeles 3.0, Anat Ebgi gallery, Vardan Gallery, Arcana Books, and the Endeavour space shuttle. Dining recommendations include Santa Monica Seafood Market, Santa Monica Farmers Market, Spoon & Pork, Kang Ho Dong, and Siam Night Market. Shopping highlights feature H. Lorenzo and the Rose Bowl Flea Market. For community engagement, he recommends In Sheep’s Clothing hifi, Ambient Church, Brain Dead Studios, Aroma Golf Range, and the LA River West Bank Bike Trail. Finally, Apilado expresses gratitude to numerous individuals who have inspired and supported his career. He acknowledges fellow designers and craftsmen, emphasizing the importance of community and mutual support among artists. He specifically thanks his parents for fostering his creativity, his brothers for their support, and his high school teachers and college mentors for seeing his potential and never giving up on him. Special recognition is given to Sean Leffers for trusting him to build a design studio, and a list of influential figures such as Riza Stillwell, Scott Pennington, David Waggoner, David Goggins, Bjarke Ingels, Ridley Scott, The Wachowskis, Craig Green, and Richard Feynman are mentioned for their impact on his professional journey. #InteriorDesign #CreativeProcess #DesignProjects #LosAngelesCulture #BusinessAcuemen #ProfessionalJourney #ArtisticRestraint #CommunitySupport

The often-overlooked restroom in a retail establishment, particularly in jewelry stores, plays a crucial role in creating a complete and cohesive design experience for both clients and employees. Interior designer Leslie McGwire emphasizes that a stylish and well-decorated bathroom can make a significant statement, countering the idea that these spaces should be out of sight and out of mind. Several jewelry stores have successfully integrated their overall design concept into their restrooms, demonstrating that attention to detail in these smaller spaces can elevate the customer experience. For instance, Tanmai in Irving, TX, owned by Sanjay and Sapna Singhania, extends its elegant store theme into the restroom with gold and bronze finishes, unique wallpaper, wall-sconce lighting, sleek fixtures, and patterned-tile flooring. This design draws inspiration from architecture and design seen in Las Vegas, ensuring a seamless aesthetic throughout the establishment. Wanna Buy a Watch in West Hollywood, CA, designed by interior designer June Robinson Scott, embraces its distinctive quirkiness in the restroom. With vibrant red walls, framed prints, and a crystal chandelier, the space achieves a romantic, vintage ambiance. Owner Ken Jacobs notes that the chandelier, initially intended for disposal, became the central inspiration for the boudoir-style bathroom. Northeastern Fine Jewelry in Albany, NY, underwent a $1.3 million renovation, meticulously planned by Michael Roman of C2 Design Group. The focus on experiential design led to a restroom described as the “Wynn Hotel in Albany.” The store’s Vice President, Gregg Kelly, developed the concept based on extensive research, ensuring that the upscale and timeless aesthetic, characterized by high-end finishes and cool lighting, extends into every detail of the restroom. At Fakier Jewelers in Houma, LA, the comfortable, residential feel of the main store is seamlessly carried into the restroom. This is achieved through windows adorned with plantation shutters and floor-to-ceiling draperies, sophisticated furniture-style fixtures, and inviting, plush seating. Owner Manon Fakier collaborated with French Mix by Jennifer Dicerbo Interiors to bring this cohesive vision to life. Other examples highlight various design elements. Clarkes Jewelers in Shreveport, LA, uses colorful walls and flattering lighting to enhance the restroom experience. Coughlin Jewelers in St. Clair, MI, incorporates patterned tiles, art on the walls, and even a live plant—a suggestion from interior designer Ruth Mellergaard to add oxygen and natural air freshening. The Jewelry Design Center in Spokane, WA, makes a bold statement with a distinctive sink, interesting textures, a decorative mirror, and dramatic wall-sconce lighting. John Atencio’s Boulder, CO, location showcases a sleek and seamless restroom design that perfectly complements the store’s modern aesthetic and the jewelry designer’s signature style. Kelley Jewelers in Weatherford, OK, designed by Leslie McGwire herself, features white brick walls, large-scaled side tiles, 1-inch by 4-inch glass tile stripes, gold bar lights and faucets, and a square sink with a high-end counter, all contributing to an extra design splash with highly patterned porcelain. Sather’s Leading Jewelers in Fort Collins, CO, creates an elegant atmosphere with a gold mirror, colorful artwork, and an interesting backsplash design, offering a unique family-friendly touch with two sinks. The Diamond Center in Janesville, WI, also designed by Leslie McGwire, maintains a contemporary feel with black, gray, and white tones. Large porcelain floor tiles extend up the walls, while a streamlined black granite counter, contemporary faucet, and brushed silver horizontal mirror complete the look. Metal strap artwork further reinforces the modern design. Williams Jewelers in Englewood, CO, provides a distinct experience with separate “His and Hers” bathrooms. The women’s restroom features white porcelain tiles embedded with 1-carat Swarovski diamond-shaped crystals, a flush-mounted crystal light fixture, and sconces, creating a sparkling “wow” effect. The men’s room, in contrast, offers a masculine design with porcelain wood floors extending halfway up the wall, a decorative tile border, and a highly textured large mirror coordinating with the room’s color palette. Finally, YLANG YLANG in St. Louis achieves understated elegance with a chandelier, gold fixtures, and modern flooring. These examples collectively illustrate that the restroom, far from being a purely functional space, can be an extension of a store's brand identity and a key component in enhancing the overall customer journey and aesthetic appeal. #jewelryStoreDesign #restroomDesign #interiorDesign #retailExperience #luxuryRetail #architecturalDetails #customerExperience #designInnovation

This blog post explores various strategies employed by kitchen and bath design firms to create inspiring showrooms that effectively showcase their talents and product offerings to clients. It features insights from several design firms across different locations, highlighting their unique approaches to showroom design and client engagement. Marvista Design + Build in Pittsburgh, PA, emphasizes a clean and uncluttered aesthetic in its 2,500-sq.-ft. showroom. Michael Jacobs, the president, designed the finish selection room to be tidy, with samples neatly stored away, preventing clients from feeling overwhelmed. A key feature is the tunable lighting system, designed by a Los Angeles-based expert, which allows designers to adjust the color temperature to match a client's home, thereby eliminating the need for clients to take samples home. The showroom also includes diverse kitchen and bath displays, like a white and gray kitchen for older homes and a 'Posh Prohibition' bar showcasing updated cabinetry for traditional settings. Functional elements such as motorized shelves and paneled appliances are incorporated to inspire clients. The bathroom display, inspired by Frank Lloyd Wright's Fallingwater, features a walnut vanity and unique tile work, serving as a luxurious public restroom. The Kitchen Bin in Winfield, NY, founded by Debbie U. Pugh, stands out with its unique location inside an old grain bin. This unconventional structure draws in curious visitors, offering a memorable experience. The 1,500-square-foot interior boasts 30-foot ceilings and a curved staircase leading to a loft with flooring and tile samples. Pugh's showroom maximizes product display by showcasing a full kitchen with multiple paint colors, stains, door styles, hardware options, and organizational accessories. An adjacent espresso bar adds to the inviting atmosphere. The presentation room features door samples from various manufacturers, including a local custom cabinet maker, and custom-designed hardware selection boards. Many displays are fully operational, creating a home-like environment where clients can relax by a fireplace, enjoy a cappuccino, and visualize their designs on a large-screen TV. The showroom is designed for potential future use as a guest space or vacation rental, highlighting its versatility. JM Kitchen & Bath Design, with a 45-year history in the Denver, CO area, opened two new showrooms in Arvada, CO, and Colorado Springs. The 3,500-sq.-ft. Arvada location, situated in a busy outdoor mall, was built from scratch, offering flexibility in designing consultation rooms and working spaces. Jason Price, CEO, noted that the full-sized, fully staged, and equipped displays, including five kitchens, allow visitors to visualize options in a realistic setting. Many displays feature working appliances, enabling the company to host events with chefs, demonstrating functionality in an intimate, no-pressure environment. The showroom presents a diversity of colors, styles, and budget options, from quarter-sawn walnut and metallic acrylic cabinets to natural rustic alder. The emphasis is on forward-thinking design, showcasing both current and future trends. Like Marvista, JM Kitchen & Bath avoids cluttered sample displays, encouraging clients to envision their ideal spaces. DesignCraft Kitchen & Bath expanded its presence with a new 1,900-sq.-ft. showroom in Brentwood, TN, complementing its Tampa, FL location. Tracy Urso, CFO and interior designer, identified a need for comprehensive remodeling services in the Nashville area, where many homes built 15-20 years ago are due for renovation. The Brentwood showroom features two kitchens with two-tone cabinets and quartz countertops. Urso particularly highlights the bath display, which incorporates a full slab of quartz for an accent shower wall and floating vanity countertop, enhanced by deep black and gold veins. Matte black fixtures and brass accents complement the design. The selection room provides a one-stop-shop experience with cabinetry, hardware, and tile samples, and a large-screen television for real-time design visualization. Urso's office also serves as a display for built-in cabinetry outside of kitchens and bathrooms. Jennifer Gilmer Kitchen & Bath opened a 750-sq.-ft. satellite showroom in Easton, MD, to address a local need for quality kitchen and bath design services, leveraging its established presence in Chevy Chase, MD, and Ashburn, VA. Jennifer Gilmer's personal relocation to Easton prompted the expansion. The compact space focuses on six kitchen displays, as Gilmer believes kitchen cabinets can also be considered for bathrooms. The showroom emphasizes unexpected and atypical design elements, such as a refrigerator, freezer drawers, and a coffee machine integrated into tall cabinetry, which are fully functional and used during events. Unique touches like authentic vintage lights, a reclaimed chestnut countertop, and solid wood live-edge shelves are incorporated to inspire clients and demonstrate the firm's ability to create custom, beautiful kitchens. #ShowroomDesign #KitchenDesign #BathDesign #InteriorDesign #HomeRenovation #ClientExperience #DesignTrends #BusinessStrategy #RetailSpaces

This blog post features an interview with Dana Romeis, the managing principal at Castle Design, who brings over 25 years of experience to the design industry. The interview delves into various aspects of her work, offering insights into her design philosophy, challenges, and preferences. Romeis emphasizes that client input is highly valued in her design process, stating that the best outcomes result from collaborative relationships between the client, designer, and contractor. She highlights the importance of open communication and mutual understanding in achieving successful design projects. When asked about local artists, Romeis expresses her admiration for Charley Blood of Charles Blood Artistic, particularly for his trompe l’oeil work. She praises his willingness to tackle any artistic challenge, noting that he has never refused a request, no matter how complex. This appreciation for skilled craftsmanship and creative problem-solving underscores her professional values. Regarding overlooked spaces in a home, Romeis identifies the guest bedroom as the most frequently under-decorated room, sometimes including the powder room. She sees the powder room as an opportunity for creative expression and urges clients to pay attention to details in guest bedrooms, such as providing comfortable seating, reliable Wi-Fi, and convenient luggage storage. Her advice extends beyond aesthetics, focusing on practical functionality and guest comfort. Romeis discusses the diverse challenges encountered in her career, stating that every project offers a new learning experience. These challenges can range from integrating home automation systems into overall designs and resolving construction issues to navigating interpersonal dynamics with clients. She highlights the importance of understanding client patience levels and interpreting body language to ensure their wishes are met. This adaptability and continuous learning are central to her professional development. Finally, Romeis shares her preference for alternating between designing new builds and renovating historic homes. She finds that variety keeps her creativity and energy levels high, preventing her from falling into "cookie-cutter solutions." This desire for diverse projects reflects her commitment to innovative and unique design solutions, ensuring each project remains fresh and engaging. The interview concludes by referencing the St. Louis At Home November/December 2017 issue, suggesting that this discussion provides a glimpse into the broader trends and insights within the local design community. #InteriorDesign #HomeDesign #DesignInterview #ClientCollaboration #DesignChallenges #DanaRomeis #CastleDesign #StLouisDesign #CreativeProcess

Melinda Cardenas, an interior designer and creative thinker, discusses her career path and inspirations. She explains her decision to pursue a creative field, attributing it to a natural inclination towards design, organization, and creativity from a young age. As she matured, she focused on developing these innate skills into a professional career. Her research into interior design and architecture led her to fully commit to the field, despite recognizing its inherent challenges. Cardenas emphasizes that the profession allows her to utilize her core strengths in design, organization, and creativity, and she continuously seeks opportunities for growth to enhance her capabilities as a designer and creative asset within the industry. Cardenas describes her journey in interior design as both challenging and rewarding. She recalls long nights during college studio sessions and highlights the satisfaction derived from client reviews and project completions. She expresses gratitude for working in a field she enjoys, which also allows her to positively impact spaces and the individuals who inhabit them. Key to her professional development has been a commitment to continuous learning and maintaining confidence in her design decisions. She also values surrounding herself with more experienced and knowledgeable individuals, which has been instrumental in navigating problems and developing effective solutions. Cardenas advocates for consistently asking questions, regardless of how trivial they may seem, and lives by the motto, “Life begins at the edge of your comfort zone.” This philosophy encourages her to push boundaries, embrace new experiences, and engage in uncomfortable situations as a means of personal and professional growth. When asked about local attractions in Los Angeles, Cardenas highlights the city's diverse offerings, from natural beauty to vibrant nightlife. She suggests a day trip up the coast to Malibu, starting with breakfast burritos at Lily’s Cafe and coffee at Le Cafe de la Plage. Relaxation at Lechuza Beach would follow, enjoying the ocean scenery. For evening entertainment, she recommends dinner at Grandmaster Recorders, possibly followed by a show at the Pantages Theater. Another favored activity is attending outdoor concerts and movies at the Hollywood Bowl, appreciating the combination of good food, music, and the picturesque Los Angeles backdrop. Cardenas takes the opportunity to acknowledge Sarah Barnard, an interior designer who served as an early mentor. Barnard provided guidance on professional conduct, impactful contributions to the design community, and helped Cardenas refine her design influences during her formative years. This mentorship proved crucial in shaping Cardenas's understanding and approach to the design profession. #InteriorDesign #CreativeThinking #CareerPath #ProfessionalGrowth #LosAngeles #Mentorship #DesignCommunity #WorkLife

Chencong Zhang, an interior designer and spatial experience designer, embarked on her creative journey driven by a deep desire to create spaces that evoke a sense of belonging. Her personal experience of longing for comfort and familiarity, stemming from being away from her family since the age of 11 and being unable to see them for over 4.5 years due to the pandemic, fueled this aspiration. Initially, Zhang pursued civil engineering as an undergraduate, a popular field in China at the time. However, after two years, she realized it was not her true calling and took a gap year to explore modern arts, design, and other creative avenues. This period ignited an urge to pursue work that resonated emotionally and could impact others' feelings positively. Her first significant step into interior design came in 2015 when she had the opportunity to work on a 7000 sq ft office in Shanghai. The project's goal was to create a comfortable, communicative working environment that seamlessly integrated with its spacious outdoor terrace. Zhang's creative input, particularly her use of colors and materials in material boards and Photoshop renderings, was highly praised. She also collaborated on designing and installing a ceiling installation made of stone and wood, a challenging but rewarding experience that solidified her passion for design. In 2016, Zhang officially began her interior design education at RISD (Rhode Island School of Design). There, she learned about transforming old spaces, gaining inspiration from successful case studies, and connecting with like-minded peers and professors. A pivotal experience was a 2018 visit to Morocco with the Architecture and Ceramics department, where she immersed herself in Islamic art, rich colors, and intricate patterns. This trip, and the subsequent creation of pieces reflecting cross-cultural exchange, broadened her perspective and reinforced the impact of cultural fusion in design. Zhang views storytelling as the core magic behind creating distinctive and tailored spaces. She emphasizes that interior design is about imbuing spaces with personality and crafting a journey for occupants. Her process involves extensive research and imaginative exploration of possibilities. She cites a hotel rooftop design project in Miami, where she integrated elements inspired by the local subtropical climate, lush landscapes, and Bahamian murals, resulting in a bold and unique space that garnered positive online reviews. Zhang attributes her ability to be a good storyteller of spaces to her sensitive nature, which allows her to deeply feel and, in turn, enable others to feel. Her time at RISD, interacting with artists from various disciplines like digital art, glassmaking, furniture design, and textiles, further enriched her understanding of different media and their application in expressing a space's personality. While acknowledging the challenges of bringing creative designs to fruition, including time, cost, and durability, Zhang highlights the importance of problem-solving. Her experience leading the construction administration for a 200-key, $50 million hotel renovation project taught her invaluable lessons in collaboration with consultants, contractors, and clients, and in making informed compromises to deliver high-quality results. She defines her role as a designer as helping clients realize their dreams, emphasizing listening to their needs, offering options, and respecting their perspectives. Zhang's personal journey underscores the message of following one's heart to discover one's true self and purpose. #InteriorDesign #SpatialExperienceDesign #CreativeJourney #StorytellingInDesign #RISDAlumni #CulturalExchange #ProjectManagement #DesignPhilosophy #Entrepreneurship

Zoie Aliado, founder of Zoie Brook Designs, discusses the motivations behind establishing her own interior design business. Her decision stemmed from a desire to combine her passion for design with extensive experience gained from working at established architecture and interior design firms. Aliado aimed to create a practice that offered a more personalized client experience, addressing what she perceived as gaps in the industry, such as a need for greater attention to detail, stronger client relationships, and a seamless integration of design and execution. Her vision for Zoie Brook Designs was to embody values of high-quality work, transparency, collaboration, and the creation of elevated yet livable spaces. Zoie Brook Designs specializes in high-end residential interior design, encompassing new builds, renovations, and curated furnishings. The studio distinguishes itself through its unique blend of architectural expertise and a refined, livable aesthetic, focusing on crafting homes that are not only beautiful but also highly functional and deeply personal to each client. Aliado expresses pride in the relationships fostered with clients and the trust they place in her firm. She recounts that starting her own company presented challenges, including risk-taking, managing multiple roles, and balancing creative endeavors with business operations. These obstacles were overcome through adaptability, reliance on a strong support network, and viewing every challenge as an integral part of the entrepreneurial process. A key lesson learned was the importance of authenticity, as clients are more responsive to work driven by passion and integrity. The article also provides a glimpse into Aliado's personal recommendations for experiencing Los Angeles, specifically the Westside, if a friend were visiting. The suggested itinerary includes coastal activities, starting with breakfast at Gjusta in Venice, followed by exploring Abbot Kinney for shopping and street art. Another day would feature a hike at Solstice Canyon in Malibu, lunch at Malibu Farm, and relaxation at El Matador Beach. A Santa Monica day would involve breakfast at Huckleberry, a visit to the Santa Monica Farmers Market, and a bike ride along the beach path to the Venice Pier. Evening plans include sunset cocktails at The Proper Hotel’s Calabra rooftop, dinner at Elephante, and a possible nightcap at Walley’s, with an alternative low-key evening at Hatchet Hall in Culver City. The Getty Villa is also recommended for its history, architecture, and ocean views, complemented by oysters and wine at Dudley’s Market. Aliado extends gratitude to various individuals who contributed to her journey. She acknowledges the mentors and colleagues who shared their expertise and encouraged her to trust her instincts. Special appreciation is given to early clients whose belief in her vision provided the confidence to launch her business. Finally, she credits her family and friends for their unwavering love, encouragement, and for serving as a constant source of grounding and inspiration. Contact information for Zoie Brook Designs, including their website, Instagram, LinkedIn, TikTok, and Pinterest, is also provided. #InteriorDesign #Entrepreneurship #SmallBusiness #ResidentialDesign #HighEndDesign #ClientRelationships #LosAngeles #WestsideLA #TravelRecommendations

Karina Espinosa, owner of KE Design, discusses her journey into entrepreneurship, drawing inspiration from her parents' dedication to their own business. She emphasizes the importance of hard work and passion in her career as an interior designer. Espinosa highlights that her determination to pursue a career she genuinely enjoys, rather than a job she dreads, led her to establish KE Design after gaining substantial experience and knowledge in the field. KE Design offers comprehensive interior design services, specializing in residential spaces and commercial buildings. The company provides window treatments and custom furniture tailored to clients' needs. Espinosa describes her design aesthetic as a blend of modern and transitional elements with an organic touch, prioritizing meticulous attention to detail to reflect each client's unique style. KE Design aims to create timeless spaces, whether they are large-scale projects or smaller refresh initiatives, guiding clients through a collaborative process to bring their visions to fruition. Espinosa attributes her current success to unwavering hard work, personal sacrifices, clear prioritization, and a strong vision. She notes that being a business owner demands constant engagement, often requiring a 24/7 work ethic. Responsiveness to clients and vendors is crucial, as it fosters strong connections essential for business growth. She also underscores the value of learning from both positive and challenging experiences, advocating for a positive mindset to significantly influence outcomes. When asked about recommendations for a visitor to Miami, Espinosa suggests an itinerary focused on enjoying the city's outdoor and culinary offerings. She highlights the appeal of spending time by the water, whether lounging on the beach, boating in the ocean, or taking a trip to the Florida Keys for a tropical escape. For dining, she recommends exploring diverse restaurants and mentions several favorites with great ambiance, including The Deck at Island Gardens, La Mar, Regatta Grove, Mila, and Cipriani. She also suggests notable sushi spots like Uchi, Omakai, Katana, and Paperfish, and stresses the quintessential Miami experience of trying a Cuban cafecito and croqueta. Espinosa expresses gratitude for the support and encouragement she has received throughout her journey. She dedicates her success to everyone who continues to support her, her loved ones who motivate her to achieve her goals, and her late mother. She credits her mother with instilling in her the passion and drive for design, emphasizing that the values taught by her mother continue to guide her in all aspects of her life and work. #InteriorDesign #Entrepreneurship #MiamiLifestyle #BusinessJourney #DesignServices #KEDesign #CareerPassion #ClientSatisfaction

This blog post offers extensive advice from various professionals in the design industry for individuals aspiring to become interior designers. It compiles insights from interior designers, artists, editors, and business owners, covering aspects like inspiration, unique career paths, and valuable career advice. The overarching theme emphasizes passion, continuous learning, and practical experience. Shea McGee, owner of Studio McGee, highlights that her passion for interior design was all-consuming. She advocates for constant evolution, quoting Martha Stewart: "When you're through changing, you're through." Anita Yokota, an interior designer, stylist, and photographer, found inspiration in her architect father and her childhood love for rearranging furniture. Her key advice is to embrace learning curves and appreciate the journey of gaining experience. Joy Cho, founder of Oh Joy!, shares a unique path, starting her design company through freelancing during a career transition. She advises aspiring designers to gain experience through internships, build a portfolio showcasing desired work, and proactively approach companies rather than waiting for job openings. Leanne Ford, designer and host of HGTV's "Restored by The Fords," encourages a "SAY YES!" attitude, urging individuals to take opportunities even if they feel unprepared and to figure things out along the way. She emphasizes kindness and the idea that passion and inherent talent ("IT") are more crucial than formal education in a creative field. Stephanie Watkins, a designer and blogger behind Casa Watkins Living, expresses her lifelong love for creation and using design as an artistic outlet. Her advice is to follow one's passions and take the plunge, asserting that it's never too late to pursue what you love. Sarah Wittenbraker, founder of SARAH WITTENBRAKER INTERIORS, advises starting immediately—asking questions, seeking internships, and building a portfolio. She stresses the importance of understanding the business side of design, including marketing, sales, and bookkeeping, and advocates for running a business with integrity. Tara Oxley, owner of Eugene & Co and Chick’y’s General Store, recounts her candid approach in job interviews and highlights the importance of honesty and resilience. She draws inspiration from Theodore Roosevelt's quote about the "man in the arena," emphasizing that trying and potentially failing is better than never attempting. Nicole Gibbons, an interior designer and TV personality, advises paying dues, being humble, and learning from mistakes. She emphasizes the value of finding a mentor for guidance and support. Corey Damen Jenkins, a principal interior designer, reflects on his lifelong interest in design from a young age. His valuable career advice is to help clients spend money wisely, rather than just save it, which shifts the designer's approach. Duffy Stone, owner of Studio Duffy, emphasizes gaining diverse experience within the industry and actively creating and showcasing work to demonstrate one's style and capabilities. Rebecca Atwood, a designer, artist, and author, found her calling in creating environments and objects. She advises tailoring portfolios to specific companies, putting in extra effort, and not being discouraged if the first job isn't a dream job, as all experiences offer learning opportunities. Robin Wilson, CEO of Robin Wilson Home, was inspired by her family's rental properties and took an unconventional route, pursuing a Master's in Real Estate Finance. She highlights the business aspect of design, stressing the importance of a good attorney, bookkeeper, and cash flow for long-term success. Eddie Lee, owner of Eddie Lee Inc., realized his passion for design by reflecting on childhood interests. He shares a story of landing his first job through a timely encounter and a challenging on-the-job interview. Elaina Sullivan, style editor at Domino Magazine, was inspired by an interior designer friend and discovered her passion for styling and set-building through an internship at Martha Stewart. She encourages aspiring designers to reach out to admired professionals and never give up. Tiffany Brooks, HGTV Host and interior designer, found her calling during a stressful period when she redecorated a model home, which won an award. She advises pricing services according to their worth to establish professional value. Vanessa Deleon, CEO of Vanessa Deleon Associates, developed her design interest working in her family's furniture store. She emphasizes patience, delayed gratification, and the "triple D" model: Drive, Dedication, and Discipline. Claudia Stephenson, Director of Operations at Cultiver, advises having a clear vision of personal style and being authentic. She also suggests starting at the bottom, working for free for inspiring individuals, and treating everyone with respect. Erika Hollinshead Ward, owner of Erika Ward Interiors LLC, leveraged her business education in accounting before fully committing to interior design. Her advice includes building a board of advisors, connecting with peers, working hard, and maintaining a spiritual practice. #InteriorDesign #CareerAdvice #DesignIndustry #CreativeCareers #ProfessionalDevelopment #DesignInspiration #Entrepreneurship #PortfolioBuilding #Networking

The 2023 'Rising Giants' report from Interior Design magazine highlights the impressive growth and trends among the second tier of the largest design firms. In 2022, these firms collectively achieved total fees of $532 million, marking a substantial 50% increase from 2021 and surpassing pre-pandemic levels. This growth indicates a robust recovery and expansion within the interior design industry. The report categorizes these firms based on various metrics, including design fees, project values, square footage, and staffing. Hospitality projects emerged as the primary revenue driver for these Rising Giants, contributing 30% ($162 million) of their overall fees. This sector, while still dominant, saw a slight decrease from 38% two years prior. Corporate projects followed, accounting for 25% ($131 million), with residential projects at 17% ($89 million) and healthcare at 9% ($46 million). Projections for 2023 suggest stability in hospitality's contribution, a slight decline in corporate work, and an increase in residential projects. The furnishings, fixtures, and construction (FF&C) market experienced a significant boom, more than doubling to $35.8 billion, largely influenced by a single firm's substantial contributions, and is forecast to reach $38 billion in the coming year. The volume of projects undertaken by these firms saw a notable increase, with nearly 23,000 projects completed in 2022, up from 15,000 in 2021 and almost double the 12,000 projects in 2019. However, total square footage, at 188 million, did not keep pace with this project growth, suggesting a shift towards smaller-scale projects, diversification into consulting and branding, and the impact of hybrid work models on spatial requirements. Staffing levels also saw significant expansion, with design staff increasing by 62% to approximately 4,200 in 2022, and the total employee count rising by 27%. This influx of talent has led to an increase in salaries, with average designer salaries reaching $80,000, the highest recorded in the tracked data. The biggest challenges identified by these firms include recruiting and retaining qualified staff (89%), training staff (43%), and retaining existing staff (40%). Other concerns include creating new business opportunities (31%), recruiting diverse staff (28%), and offering appropriate pay and benefits (28%). Client-related issues highlight the difficulty in getting clients to understand design value (52.1%) and their willingness to pay what it's worth (66%). Economic uncertainties (62%) and earning appropriate fees (66%) are also significant business challenges. Despite these hurdles, the Rising Giants forecast a healthy 10% increase in total fees for 2023, reaching $583 billion, indicating continued confidence in the sector's growth trajectory. #InteriorDesign #RisingGiants #DesignIndustry #MarketTrends #HospitalityDesign #CorporateDesign #ResidentialDesign #StaffingChallenges #EconomicForecast

Krysti Lyn, a whole home designer, discusses her career journey, design philosophy, and personal experiences. She reveals that her career in design began at the young age of seven, identifying it as an innate gift for "seeing in scale." This ability allows her to visualize how objects fit within a room beyond their aesthetic contribution, a skill she considers a designer's superpower. Despite not actively choosing this path, she expresses gratitude for the opportunity to fulfill her purpose daily, serving clients who benefit from her unique perspective. Lyn specializes in a transitional design aesthetic, which involves blending and merging various design styles and periods. She emphasizes her versatility and ability to select appropriate materials for her clients, attributing her success to this client-centric approach. Her professional journey, however, has not been without challenges. She openly shares that her personal and work life was significantly impacted by domestic violence. This experience, while difficult, ultimately strengthened her resolve, teaching her the importance of self-advocacy and re-focusing on her future. She highlights that this period of adversity made her more determined and taught her to establish boundaries, including learning to say "no." Her professional goals include maintaining her status as an authority on design options, continuously integrating new products, tools, and styles into her practice. She prides herself on creating timeless designs for her clients, understanding that her work involves a significant degree of responsibility and trust. These two elements, she notes, are fundamental to her profession. She considers the ability to build and maintain trust with clients as paramount to her success. When asked about her recommendations for a friend visiting Los Angeles, Lyn outlines a personalized itinerary. This includes a casual meal at In-N-Out Burger, followed by a three-day staycation at her home in Palm Desert, complete with a hot tub, private massages, charcuterie, and Malbec red wine. The trip would also feature a short visit to Las Vegas for a show and a stay at a luxury hotel, interspersed with visits to quaint local spots for improv or murder mystery dinners. A morning drive to Malibu for breakfast to enjoy the scenic views is also on the list. For those interested in Hollywood, she mentions a visit to a famous celebrity cemetery. Significantly, she emphasizes introducing her friend, Kathy, to as many clients as possible, revealing Kathy's integral role as a faithful assistant, confidante, and source of support throughout her career. This acknowledgment underscores the importance of personal relationships in her professional life. Lyn also touches upon the role of mentorship in her career, stating that she did not have a traditional mentor. Instead, she navigated her early career through prayer and faith. She acknowledges one instructor from Harrington design college who authored a notable Modern Furniture Resource Book, and expresses that being recognized by Harpo Studios for her participation in "The Ugliest Room Contest" was a pivotal moment, making her feel understood and appreciated early in her career. This recognition served as a validation of her unique talent and approach to design. #InteriorDesign #HomeDecor #TransitionalDesign #DesignPhilosophy #Entrepreneurship #PersonalJourney #CreativeProfession #ClientRelationships #LosAngeles

Adriana Jacir, founder of 2112 Design Studio, details her journey as an architectural interior designer, emphasizing the motivations behind starting her own business and the challenges she overcame. Her decision to launch her own venture was driven by a desire for flexibility as a parent of two young children without local family support, and a dissatisfaction with the traditional architectural firm environment in the U.S. Having emigrated from another country, she found the architectural landscape in the U.S. significantly different, necessitating a new perspective and learning curve. Her path to entrepreneurship was marked by significant personal and professional hurdles. As an immigrant, the process of obtaining U.S. citizenship was demanding and required considerable resilience. She pursued her Master’s Degree in Advanced Architectural Design at Columbia University in New York City, a long-held dream. However, her husband’s career and immigration status led them to relocate to Detroit, a city where she faced cultural differences and her first experiences with discrimination as a highly educated professional not born in the U.S. Despite these difficulties, she gained valuable experience in an architectural office. A subsequent visa requirement necessitated a move to an underserved area of the U.S. for three years, leading them to Yakima, Washington. Unlike Detroit, Yakima offered a more welcoming environment for foreigners. There, she briefly worked for an architectural firm but quickly recognized the need for greater flexibility, both as a mother and as a designer committed to creating functional, well-designed homes. This led her to co-found her first Design + Build firm in Yakima with a like-minded colleague. They obtained a General Contractor license, assembled a team, and successfully designed and remodeled homes, gaining hands-on experience in managing construction projects. After six years in Washington, her husband’s job offer prompted another move to Miami, where she again started afresh. In Florida, she established 2112 Design Studio, an interior design firm specializing in residential design. The studio focuses on creating thoughtful, functional, and aesthetically pleasing living spaces by seamlessly blending architectural principles with interior design. Jacir emphasizes that her unique approach involves considering flow, function, and structure from an architectural perspective, while also integrating the detailed elements that make a house a home. Adriana Jacir attributes her success to resilience, adaptability, and the cultivation of strong relationships. She aims for her story to inspire others, demonstrating that passion and perseverance can unlock significant opportunities even when faced with uncertainty. She credits her husband, Dr. Alberto Jacir, for his unwavering support and belief in her vision, which enabled her to pursue entrepreneurship while managing family life. Her mentor, Cheryl Clendenon, also played a crucial role in shaping her business and design approach. Above all, her children serve as her primary motivation, pushing her to be a better mother and inspiring her to build a meaningful legacy through hard work and passion. #ArchitecturalDesign #InteriorDesign #Entrepreneurship #ImmigrantJourney #BusinessOwner #ResidentialDesign #Miami #DesignStudio #CareerDevelopment

This article provides insights into interior designers' unspoken advice and expectations for their clients, aiming to foster more successful and less stressful decorating projects. The main points are derived from professionals at Decorating Den Interiors, a collective of design firms across the U.S. The first piece of advice is to manage expectations regarding reality TV design shows. Designers note that these shows often misrepresent the timeline, effort, and true costs involved in a renovation. Camila Gusmao, a designer from Plantation, Florida, emphasizes that while transformations are achievable, the shows fail to convey the extensive design work, material procurement, delivery, fabrication, and installation costs that go beyond the on-screen price tag of items like countertops. This can lead to clients experiencing 'sticker shock' when confronted with real-world project expenses. The second crucial tip is for clients to be upfront and honest about their budget. Donna Rich, owner of DL Rich Designs in Maryland, highlights budget transparency as the most common impediment between clients and designers. Barbara Hayman, from Barbara Hayman Designs in Orlando, Florida, reinforces this by stating that knowing the client's budget, even if unrealistic, allows the designer to explain what is feasible. Designers anticipate educating clients about current costs, especially those who haven't redecorated in years, as prices have significantly increased. Clients often keep their finances private, but designers need this information early to curate projects effectively based on vision and investment level. Thirdly, the article advises against treating a designer as a mere personal shopper. Suzan Wemlinger of Suzan J Designs in Milwaukee explains that her role extends far beyond simply finding specific items a client might have in mind from sources like Pinterest. While client input and inspiration boards are valued, designers contribute their expertise in function, size, and scale to create cohesive and practical designs that cannot be achieved by simply replicating images. She emphasizes that designers possess a unique 'superpower' in transforming spaces comprehensively. Fourth, clients are encouraged to incorporate beloved 'old' items into their new decor. Jan Bertin, owner of Bertin’s Interiors in Alexandria, Virginia, assures clients that designers are open to integrating personal pieces to make a home feel more authentic and happier for its occupants. She shares an anecdote where an old copper tray was transformed into a stunning, perfectly sized coffee table, demonstrating how a professional eye can see new potential in existing furnishings. This approach prioritizes sentimental value and personal connection over completely replacing everything. Finally, the article underscores the importance of trust and cultivating it between clients and designers. Barbara Hayman explains that trust is fundamental to the design process, especially with clients who may be absent for extended periods. This trust extends beyond the design choices to the value the designer brings and the willingness of the client to step outside their comfort zone. Hayman believes that a deep personal understanding of a client's personality, dreams, and fears is where the 'magic happens,' leading to a home that serves as a sanctuary and source of well-being. Openness and vulnerability from the client contribute significantly to achieving truly great and personalized design outcomes. #InteriorDesign #ClientRelationships #BudgetTransparency #DesignExpectations #DecoratingTips #DesignerClientMindMeld #HomeRenovation