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Patrón Designed a Spanish Colonial Guest House with Modern Flair
Patrón, the premium spirits company, has created a luxury guest house, La Casona Guest House, at its Hacienda Patrón Distillery in Jalisco, Mexico. This exclusive facility serves as a first-hand brand experience for VIPs, media partners, and customers, allowing them to immerse themselves in the history and craft of Patrón tequilas. The guest house integrates art, architecture, local design, and Hispanic heritage, reflecting the brand's creation process.
The project was a collaborative effort between Patrón’s architectural department and three local firms: Joaquin Homs Studio for interior design and interior landscaping, GVA architects for general landscape, and Grupo CASGO for construction management. The 20-room guest house, not open to the public, features dining and entertainment areas, a full-service bar, and conference facilities, offering world-class hospitality.
Designed in a traditional Spanish Colonial style, La Casona incorporates architectural details from 1800s Spanish, French, and Italian designs to acknowledge their historical influence on Mexico. These traditional elements are seamlessly blended with modern design to achieve a cohesive, updated aesthetic. Joaquin Homs, who was deeply involved in the project, noted the correlation between the historical hacienda economic systems and the labor-intensive tequila distillation process. He emphasized the importance of community involvement, engaging over 2,000 local townspeople in creating almost all interior and exterior design elements.
The design team implemented bioclimatic architectural processes to suit the local climate and pay homage to historical hacienda design principles. Features such as 16’ 6” high ceilings and strategically angled windows ensure optimal natural lighting and ventilation. Custom lighting systems compensate for variations in natural light throughout the day. The main building’s statement chandelier, crafted by local artisan Ernesto Cruz, features recycled glass and reclaimed wood with working bees on agave plants, symbolizing the importance of agave bees in tequila production. Other lamps and sconces are handmade from forged iron, metal, copper, hand-blown glass, and ceramic tile by local Mexican artisans.
Attention to detail extends to the furnishings and fabrics, which are custom-made. Mattresses are custom-sized, and linens are locally sourced. All furniture is custom-designed, echoing early 1900s Mexican character while being modernized with various textiles. Wallpapers from Italy and France, textiles from Mexico and the U.S., French linens, and sustainable silk and grass fiber wallpapers are used throughout. Peter Leder, Patrón’s head of hospitality operations, highlighted the intention to convey Patrón’s legacy as a modern company rooted in heritage.
Sustainability is a key aspect, with features like water recycling, rain absorption and well replenishment, red clay walls for climate and acoustic protection, LED lighting, and the use of cacti and semi-desert vegetation for reduced water consumption. Local materials such as Cantera (limestone), marble, onyx, clay tiles, and red bricks are utilized for their natural, reusable, durable, and biodegradable qualities. La Casona exemplifies a growing trend in design, where modern elements harmonize with old-world styles to create warm, inviting, and livable spaces, making commercial hospitality venues feel more like homes.
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