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The most important tool in the kitchen is the countertop says Caesarstone CEO
In an exclusive video produced by Dezeen for Caesarstone, CEO Yos Shiran provides insights into the company's process for developing and manufacturing new countertop products. Caesarstone, established in 1987, is a global producer of quartz surfaces, specializing in hard-wearing and non-porous kitchen countertops. These surfaces are created by combining 90 percent natural powdered quartz mineral with 10 percent polymer binder.
Shiran highlights the practical advantages of Caesarstone products, stating they are engineered to be heat-resistant and stain-resistant, contributing to a low total cost of ownership. The manufacturing process involves compressing the raw materials under extremely high pressure to form slabs, which are then cured in a kiln and polished to achieve their final finish. This method allows for the creation of durable and aesthetically versatile surfaces.
Caesarstone offers an extensive range of designs, encompassing hundreds of patterns and colors. By incorporating various pigments and additives into the quartz-polymer mixture, the company can produce a wide array of finishes. A significant portion of these designs, particularly those within the Supernatural range, are crafted to emulate the appearance of natural stone. Shiran notes that the product line includes options from monochromatic looks to those inspired by different types of marble and granite.
Mor Krisher, Caesarstone's chief designer, observes a continuous increase in demand for products that mimic natural stone. However, Caesarstone also develops unique designs that do not replicate existing natural stones. Krisher explains that the design team selects desirable qualities from multiple natural stones and integrates them into a single, novel design. This approach allows Caesarstone to create surfaces that are perceived as natural but do not occur in nature, providing customers with distinctive options.
Currently, Caesarstone's production capacity stands at approximately three million square meters of quartz surface annually, which is distributed globally. Shiran attributes part of the company's success to the evolving role of the kitchen within contemporary homes. He suggests that kitchens have transitioned from being a secondary space to becoming the central hub of the house, often equipped with high-value appliances. Despite this shift, Shiran emphasizes that the kitchen countertop remains the most critical functional element in the space. He concludes by stating that the company aims to continue its role as a trendsetter in the industry, focusing on sustaining its growth and influence.
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