
Earth Tones Will Be the Most Popular Colors of 2025—Here's How to Decorate With Them
In 2025, interior design is experiencing a notable resurgence of earth tones, marking a widespread shift toward natural hues across various living spaces, including kitchens, living rooms, and bedrooms. This movement, characterized by colors such as cool browns, warm terracottas, greens, beiges, and burnt reds and oranges, emphasizes shades found in nature. Experts highlight the growing popularity of dark browns, with Emily Kantz, color marketing manager at Sherwin-Williams, noting their association with stability, comfort, richness, and tranquility, transforming spaces into personal retreats. Interior designer Dana Wolter also points to the aesthetic appeal of rust and taupe, particularly in smaller areas like butler's pantries.
The widespread appeal of earth tones is deeply rooted in their connection to the natural world, serving as an extension of the biophilic design trend, which aims to integrate outdoor elements into indoor environments. This trend gained significant traction following the Covid-19 pandemic, as individuals sought to create more soothing and natural home atmospheres. The psychological aspect also plays a role, as explained by ecological valence theory; color preferences are often linked to emotional experiences. For example, deep terracotta might evoke memories of family vacations, while rich greens could recall outdoor adventures, adding a layer of personal significance to these shades.
Several product introductions underscore this return to earth tones. KitchenAid's Evergreen stand mixer, paired with a wood mixing bowl, introduced natural elements to a traditionally utilitarian appliance. Farrow & Ball's recent paint collection, featuring earthy hues like Scallop (pink-gray), Dibber (lush green), and Reduced Green, further illustrates the trend. Pantone's choice of Mocha Mousse as the 2025 Color of the Year, a warm and cozy brown, signifies its versatility and widespread applicability. Additionally, textile and wallcovering brands like Perennials, with its "Down to Earth" collection, and Élitis, with sisal wallcoverings in natural shades, are incorporating these colors into their designs, sometimes accented with gold and silver.
Decorating with earth tones is inherently simple due to their versatility and ability to complement other colors. Interior designer Roger Higgins emphasizes that these tones provide an excellent backdrop for bolder colors and patterns, and that various earth tones can be mixed harmoniously. Kantz suggests using deep green in a living room for a cozy feel or dark watery blue in a bedroom for a restorative environment. For those seeking less commitment, incorporating earth tones through furniture, such as a brown-stained cabinet, or handmade green decor items, allows for experimentation before undertaking more permanent changes like painting walls. This approach enables homeowners to gradually introduce the palette and observe its effects.
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