logo

Ideal House APP

Your Go-To Interior Design Hub
HomeHome
BoardBoard
ExploreExplore
Logo
1/3

Colorful Pillows Clad In Kvadrat Fabrics Took To The NYC Streets

This blog post details a recent guerrilla marketing campaign in New York City showcasing Kvadrat Febrik's Myr and Mylla textiles. These textiles, designed by Stockholm's Note Design Studio, were featured as large, colorful pillows placed on sidewalks, against bollards, and buildings throughout the city. The campaign aimed to introduce a sense of softness and visual interest into the urban environment. Myr and Mylla are double-jacquard upholstery textiles made from polyester yarn derived from plastic bottles, highlighting a commitment to sustainability. Myr is characterized by a nubby, organically irregular surface that resembles natural topographies such as mangrove wetlands or coral. Its design features wider spacing between non-directional stitches, allowing the high-bulk filling yarn to create a voluminous, almost quilted texture that can be described as braille-like. In contrast, Mylla offers a smoother surface while still maintaining the core of high-bulk filling yarn and non-directional stitches. Both textiles present a unique visual effect: from a distance, their saturated yet muted colorways appear solid, but upon closer inspection, a two-tone mélange becomes apparent. This creates an "imperfectly perfect" aesthetic, blending subtle complexity with a seemingly solid appearance. The initiative effectively brought these innovative and environmentally conscious fabrics to public attention in a novel and engaging manner, illustrating their distinctive textures and sustainable origins through an interactive urban display. #KvadratFebrik #TextileDesign #NYCDesign #SustainableMaterials #UpholsteryFabrics #NoteDesignStudio #GuerrillaMarketing #ProductShowcase #KvadratFebrik #TextileDesign #NYCDesign #SustainableMaterials #UpholsteryFabrics #NoteDesignStudio #GuerrillaMarketing #ProductShowcase
No comments yet
These 46 Throw Pillows Will Instantly Transform Your Sofa
These 46 Throw Pillows Will Instantly Transform Your Sofa
IDC how many I have already; I want all of these Urban Outfitters throw pillows
IDC how many I have already; I want all of these Urban Outfitters throw pillows
Rugs and Textiles go Vertical as Wall Art
Rugs and Textiles go Vertical as Wall Art
Parachute Is Officially Launching Furniture — And Of Course It Includes Beds
Parachute Is Officially Launching Furniture — And Of Course It Includes Beds
Pillow Talk with B. Viz Design’s Rebecca Vizard
Pillow Talk with B. Viz Design’s Rebecca Vizard
Street Furniture Material Selection vs. Graffiti
Street Furniture Material Selection vs. Graffiti
Celebrate Spring With These Colorful Denver-Designed Throw Pillows
Celebrate Spring With These Colorful Denver-Designed Throw Pillows
9 ombre designs for a soft splash of color
9 ombre designs for a soft splash of color
Your Next Great Cashmere Throw Might Be From—Wait for It—Banana Republic
Your Next Great Cashmere Throw Might Be From—Wait for It—Banana Republic
The Best Upholsterers in New York
The Best Upholsterers in New York
Home & Design | Pro to Know: Nicole Crowder
Home & Design | Pro to Know: Nicole Crowder
Best fabric stores in NYC for garments and sewing supplies
Best fabric stores in NYC for garments and sewing supplies
One-of-a-Kind Pillows Made in West Hartford Studio
One-of-a-Kind Pillows Made in West Hartford Studio
Peter Saville Designs His Inaugural Textile Series for Kvadrat
Peter Saville Designs His Inaugural Textile Series for Kvadrat
4 Creative Ways To Use Textiles in Your Home
4 Creative Ways To Use Textiles in Your Home
6 splendid stippled patterns for a textural touch
6 splendid stippled patterns for a textural touch
Shop R29’s Exclusive New Bedding Launch At Target
Shop R29’s Exclusive New Bedding Launch At Target
Live from HIX: Arte unveils L’Invite collection of wallcoverings
Live from HIX: Arte unveils L’Invite collection of wallcoverings
Get Excited: Peter Dunham’s First NYC Showroom Is Opening Next Week
Get Excited: Peter Dunham’s First NYC Showroom Is Opening Next Week
Brittany Ellis
Brittany Ellis