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Pillow Talk with B. Viz Design’s Rebecca Vizard
Rebecca Vizard, the founder of B. Viz Design, initially sought to leave her small Louisiana hometown of St. Joseph but ultimately found her calling there, transforming her life and launching a successful career in luxury pillow design. Despite her initial desire for an urban life, her husband's fondness for rural living and an opportunity for her father to expand the local bank led them back to St. Joseph. This return, initially perceived as a setback, became the foundation for her artistic and entrepreneurial journey.
Vizard's creative inclination was evident from a young age, sewing Barbie clothes and drawing. Although her father initially disapproved of her pursuing art in college, she double-majored in art and communications, showcasing her determination. Her first business venture in St. Joe involved splatter-painting baby socks, which gained unexpected attention from major retailers like JCPenney and Dillard's. Despite its success, Vizard craved a more profound creative outlet and sought to infuse beauty into her work rather than just volume.
The revenue from the sock business allowed the Vizards to build their dream home on Lake Bruin. This home became an accidental showcase for her interior design talents, with friends requesting her help with their own residences, thus marking the informal beginning of her interior design career. A pivotal moment occurred during a New York interior design project when Vizard, seeking to add historical depth to a modern space, repurposed a 19th-century drapery panel and a priest's vestment into a sophisticated pillow. This creation was a revelation, inspiring her to see the potential in antique textiles often neglected or misused.
This single pillow launched her into a new design niche: transforming luxurious, rare textiles into stunning decorative pillows. She presented her early creations to New Orleans design icon Gerrie Bremermann, who successfully sold them. As demand increased, interior design projects gave way to full-time pillow making. Vizard found greater fulfillment in the finite perfection of a finished pillow compared to the ongoing nature of full room designs.
The business, B. Viz Design, expanded significantly with the advent of the internet. Initially, Vizard would email photos of 15-20 new pillows monthly, selling them to the first respondent. As demand grew, her housekeeper, Belinda, self-taught herself web design and became the head seamstress and webmaster, demonstrating Vizard's commitment to providing opportunities within her rural community. The business faced challenges during Hurricane Katrina in 2005 and the 2008 recession, yet these events paradoxically spurred growth. St. Joe became a refuge, and Vizard employed evacuees with sewing skills, some of whom became her top seamstresses, turning adversity into a period of resilience and expansion.
The growing success and proliferation of knock-offs prompted Vizard to write a book, 'Once Upon a Pillow,' which debuted in 2015 and elevated B. Viz Design to national recognition. The increased demand necessitated a physical retail space. The first shop in downtown St. Joe revitalized the area, attracting visitors and boosting local businesses. Her daughter, Sarah, eventually joined the business, helping to manage operations and open a New Orleans storefront on Magazine Street. This expansion made B. Viz Design a destination for designers nationwide. Rebecca approaches pillow creation with the precision of couture garment making, emphasizing meticulous craftsmanship and mathematical calculations to manage costs and production. She sources rare antique textiles from European flea markets, ensuring fair pricing to support dealers while adhering to a sustainable ethos of giving new life to centuries-old materials. B. Viz Design's unique approach fosters a loyal clientele, with many becoming collectors, drawn to the historical and artistic value of each handcrafted pillow. The business not only creates beautiful objects but also strengthens the local community by providing employment and purpose, blooming in the very place Vizard once sought to escape.
#LuxuryPillows #TextileArt #InteriorDesign #Entrepreneurship #HandmadeDecor #AntiqueTextiles #SustainableDesign #LouisianaBusiness #HomeAccessories #LuxuryPillows #TextileArt #InteriorDesign #Entrepreneurship #HandmadeDecor #AntiqueTextiles #SustainableDesign #LouisianaBusiness #HomeAccessories
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