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W Is For Whimsy In This Flourishing Nouveau Hotel In Prague
The W Prague, a newly unveiled hotel in the Czech capital, occupies a meticulously refurbished and restored heritage building from 1905, a significant example of Art Nouveau architecture on Wenceslas Square. The hotel's development follows a nearly decade-long refurbishment, breathing new life into the historic structure which had been shuttered since 2013. The facade retains its original grandeur with refreshed verdigris and gold on swirling ironwork balconies, candy-red window mullions, and renewed gilding on the pediment's sculpture, while a subtle golden 'W' signifies its new identity. The property, formerly known as Grand Hotel Europa, now blends historical preservation with contemporary design.
Marriott International and W Hotels spearheaded the redevelopment of the 19,380-square-foot property, which also includes an elliptical, nine-story extension. Benoy, a London-headquartered firm, designed the architecture for the new wing, based on concepts by Czech studio DAM.architekti. Chapman Taylor, an international firm with a Prague office, managed the restoration of the historical areas, collaborated with Czech heritage authorities, oversaw the design of the spa and standard guest rooms, and acted as the project’s architect of record. AvroKO, a U.S. firm recognized for its work on Marriott properties, was tasked with unifying the design, curating key public spaces and premium suites, and cooperating with Chapman Taylor on lighting, tilework, and dining and bar areas that seamlessly merge old and new.
AvroKO's design approach centered on creating original contemporary elements that authentically interact with the historical fabric, avoiding mere replication of Art Nouveau details. The team, led by Alex Reed from AvroKO's London office, drew inspiration from three core pillars: Art Nouveau's organic foliate and floral forms, particularly influenced by Czech artist Alphonse Mucha; "the fantastical garden" concept, embodying whimsicality, magic, and escapism; and the historical context of elixirs and alchemy prevalent in 16th-century Prague, symbolizing transformation and healing. These visual narratives are integrated throughout the hotel, from the atmospheric lobby to the guest rooms.
In the lobby, restored Art Nouveau lighting, plasterwork, and mosaic flooring are complemented by AvroKO-designed shimmering brass check-in desks set against an arched niche of colorful square tiles from Preciosa, a Czech glass company. These radiant gold and jewel-toned tiles establish the hotel's color palette. Preciosa also crafted the grand pendant fixtures in the atrium and the main staircase, where crystals cascade between ironwork balustrades, symbolizing a fusion of modern design with Czech heritage. Other spaces, like the Bisou lounge, feature custom sofas and faceted mirror cocktail tables inspired by Czech Cubism.
The transition between the historic and new buildings is marked by a dramatic emerald and gold corridor, draped in velvet curtains embroidered with botanical motifs, evoking the fantastical garden theme. The new building houses the W Lounge, an all-day space with a mid-century chic aesthetic, featuring poured terrazzo flooring, groovy fireplaces, and curvilinear furniture. A 30-foot-long serpentine bar with a sculptural bottle display serves as a focal point. Guest rooms include 14 suites primarily in the new extension, such as the 1,000-square-foot E-Wow suite, which showcases richly veined stone countertops and expansive city views. The original building's top floors feature two loft-like Wow Bohemia duplexes, characterized by deep reds and golds, sumptuous furnishings, and exposed timber beams, honoring the hotel's history while embracing a luxurious contemporary feel.
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