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The Viral ‘Unexpected Red’ Theory in Interior Design Actually Isn’t That Simple
The article delves into the viral TikTok trend known as the ‘unexpected red’ theory, which posits that adding any red item, regardless of size or context, can instantly enhance a room's aesthetic. This theory, popularized by interior designer Taylor Migliazzo Simon, quickly gained traction, accumulating nearly a million views since its posting in January. However, the simplicity of this theory has sparked considerable debate among design professionals.
Interior designers like Samantha Stathis Lynch express skepticism, stating that merely adding a red pillow does not guarantee a perfect room, emphasizing the importance of correct application. Conversely, Kishani Perera highlights that using a 'pop of red' is a long-standing practice in good design, making the term 'theory' somewhat amusing to her. The comment section of Migliazzo Simon’s video often references color theory, to which she playfully acknowledges the late arrival to a well-established concept.
Color experts, including Leatrice Eiseman, executive director of the Pantone Color Institute, generally dismiss the idea that red universally improves a room. Eiseman asserts that no research supports such a sweeping generalization, suggesting red can be used as an accent but not as a guaranteed enhancer. Sheri Peterson, president of the North American chapter of the International Association of Color Consultants (IACC), explains that the effectiveness of red, or any color, relies on understanding hue, value, and chroma. She notes that the successful examples seen in the video likely employ red with correct color theory relationships, such as complementary or analogous combinations, and appropriate value and chroma.
Peterson further clarifies that while red can be uplifting, similar effects can be achieved with other colors if color theory principles are applied correctly. Massimo Caiazzo, vice president of the Italian chapter of the IACC, advises caution when using red due to its physiological impact, which includes a slight acceleration of heartbeat, increased blood pressure, and respiratory rate, indicating that the body expends more energy to process red. This physiological response can influence behavior, leading some designers, like Alexandra Gater and Carrie Moore, to find bright red accents jarring or polarizing, resulting in its less frequent use in their work.
Regan Baker suggests using red sparingly in small doses, such as skinny furniture pieces, small accents, or single items like sconces or frames, given its boldness and intensity. Some experts, like Maria Killam, propose that the theory's popularity stems from red's underutilization in recent design trends, contrasting with the prevalence of white or monotone spaces. Drew Scott welcomes the reintroduction of color, particularly red, as an 'unexpected' element that adds fun and intentionality to a room. Migliazzo Simon clarifies that her intention was to highlight the purposeful and enjoyable incorporation of red in items typically neutral, reinforcing that while a 'pop of red' is not new, the 'unexpected red' theory serves as a rule of thumb rather than a fleeting trend.
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