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High Society converts agricultural waste and human vices into pure bright light
High Society, an Italian sustainable design start-up founded in 2015 by craftsman Johannes Kiniger and designer Giulia Farencena Casaro, focuses on creating plant-based lighting pieces by recycling local post-industrial waste. Their core mission is to emphasize the value of waste as a primary resource, developing solutions to repurpose seemingly useless materials, exploring new production processes, and fostering a genuine connection between nature and humanity. The studio, based in South Tyrol, Italy, specializes in up-cycling agricultural by-products into unique objects.
Among their notable creations is the Highlight pendant lighting collection, a series of suspended lamps crafted from agricultural waste. This innovative project gained recognition, being selected to participate in the London Design Fair 2019 as part of the Material of the Year exhibition, which highlighted biomaterials and agricultural waste. The Highlight collection extends its creative concept by transforming materials associated with human vices—hemp plants, tobacco, and wine production leftovers—into elegant, bright light sources.
Each of the three pieces in the Highlight collection is made from distinct waste materials. The raw materials are sourced from local productions, then processed by chopping them into powder. This powder is subsequently compression-moulded with a bio-based binder using a low-temperature machine, a process that relies on renewable resources and minimizes environmental impact. To ensure durability and protect the surfaces from moisture, the finished pendants are coated with natural wax.
The compression technique used in the manufacturing process results in sleek, natural-looking designs. A unique characteristic of these lampshades is their unpredictable surface pattern, making each piece distinctive. These designs are well-suited for contemporary commercial or residential environments. Beyond their aesthetic and environmental benefits, High Society demonstrates social responsibility by supporting initiatives against drug dependency through the Highlight collection, in collaboration with Forum Prävention in Bolzano, Italy.
Specifically, the Highlight hemp lamps are crafted from industrial hemp harvest leftovers, cultivated without pesticides at an altitude of 1300 meters. The article notes the growing popularity of hemp-based products and the increasing number of innovative hemp production ventures in Italy. Industrial hemp has seen a significant surge in cultivation acreage over the past five years, indicating a potential multi-billion euro market across various sectors, including cosmetics, furniture, food, pharmaceuticals, and packaging. This broad utility has inspired many designers to integrate experimental hemp uses with modern digital manufacturing processes.
For the Highlight Tobacco pendants, High Society sources waste from an Italian supplier that cultivates tobacco without additives. The article highlights that Italy is a top ten global tobacco producer. The Highlight Wine pendants are created from pomace leftovers, the pulpy residue from wine production, which is collected from a local organic winery in South Tyrol. This approach underscores High Society’s commitment to utilizing readily available local waste streams to produce their sustainable lighting solutions.
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