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Animal Prints and 16th-Century Columns Are a Surprise Power Couple in This London Workspace
This article explores the transformation of a 300-year-old London building, which has served various purposes from the Blewcoat School in the 1700s to an information center and a bridal boutique, into the first brick-and-mortar outpost for design firm Studio Ashby. The new space functions as both a Sister showroom and an office. Founder and creative director Sophie Ashby faced significant challenges due to the building's Grade I historical status, which imposed strict regulations on even minor alterations, such as hanging artwork or touching up paint, requiring lengthy approval processes.
Despite the hurdles and a two-year-long negotiation period with preservation councils, Sophie Ashby was determined to realize her vision for a vibrant Studio Ashby hub, complete with community events and a comprehensive fabric swatch library. She describes the design process as a "surface intervention" due to the inability to modify the building's original framework. The decision to invest in a physical gathering space during a pandemic was driven by Ashby's belief in the immersive experience of a well-designed store, aiming to replicate that captivating atmosphere for her team and clients.
The design approach treated the workspace as a client project, intending for it to be a physical representation of Studio Ashby's design philosophy. The main floor is organized into areas resembling a home's parlor, living room, and dining area, with four existing columns naturally defining these zones. A round table serves as a breakfast nook for client consultations, while a deep sofa and leather armchair create a welcoming space for weekly happy hours. Privacy in the open layout is achieved through strategically placed shelves filled with shoppable ceramics, sectioning off a quieter meeting area featuring a travertine desk and armchairs upholstered in pale green toile.
Sophie Ashby meticulously selected furniture and fabrics to complement the building's original, unchangeable fixtures, such as the grayscale marble vanity in the bathroom. The primary workspace for the team is located upstairs, chosen for its abundant natural light, which even lower ceilings cannot diminish. Leopard-print chairs are incorporated to add a bold design element. The sample library is distributed between mood boards upstairs and extensive open shelving in the basement, both brimming with design inspiration.
Ashby's design philosophy emphasizes eclecticism for timelessness. This is evident in the juxtaposition of diverse elements, such as a recycled plastic side table placed beside a mustard yellow velvet sofa, and an antique burl-wood chest paired with a modern ceramic lamp. Art installations were carefully executed using picture wires to avoid construction delays. Ashby notes that the building's historical white-box nature enhances whatever is placed within it, allowing each design element to stand out.
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