
Meet the Women of Elliston House: Custom Wallpaper & Textiles Out of NC
This article introduces Elliston House, a Charlotte, North Carolina-based company specializing in artisanal textiles, wallpaper, and pillows. Co-founders Morgan Hood and Ally Holderness discuss their inspiration, creative process, and business philosophy. Elliston House aims to bring joy, color, and play into homes through designs that are artful yet approachable, and elevated but easy to live with. Their vision extends beyond fabric to a full design philosophy emphasizing lived-in, layered, personal, and fun spaces. The company serves customers nationwide, offering products at an accessible price point.
The co-founders explain that Elliston House was born from their desire to create patterns that struck a unique balance, as they couldn't find anything similar on the market. They emphasize that their designs are rooted in color theory, historical references, and natural forms, but they are also willing to take risks and reimagine classic styles. They view their collections as "future heirlooms," designed to be mixed and matched, never too precious, and always evolving with a home's aesthetic. This approach allows them to maintain a balance between trend-forward and classic designs, always prioritizing what feels right rather than strictly adhering to current trends.
The article highlights their recent ‘High Tide Capsule Collection,’ described as a "sun-soaked love letter to long days, salty air, and carefree moments by the water." Ally Holderness reveals that this collection was inspired by Morgan's family beach house, aiming to evoke a sense of ease and nostalgia and bring "vacation magic" into everyday spaces. If Elliston House were a vacation destination, Ally envisions it as a breezy coastal inn with hand-blocked tablecloths, fresh herbs, vintage rattan, and rooms rich in color and charm.
Morgan and Ally share their proudest moments, including seeing their designs in real homes, especially those of admired interior designers, and the day they launched their website in February 2023. They express pride in their collaborative partnership, highlighting their ability to support each other through challenges. Their main sources of inspiration include travel, where they capture tilework, textiles, florals, and landscapes, as well as more personal elements like childhood tablecloths, vintage books, and neighborhood walks. Fashion is also noted as a significant influence on their design process.
Regarding personal favorites, Morgan names “Vera Vine” as a particularly meaningful and signature print, valuing its versatility, painterly quality, and representation of movement and repetition. Ally’s favorite is “Meadow Multi,” which she installed in her own powder bath, appreciating its bold color combinations and the joy it brings her daily. The co-founders also share personal routines for staying grounded, such as Morgan's morning matcha ritual and their consistent morning and evening check-ins. For aspiring lifestyle brand entrepreneurs, Morgan advises starting before feeling completely ready, embracing all roles, asking for help, and maintaining an authentic and strong brand point of view, as genuine passion resonates with audiences. She also shares three things she can't live without: a Spotify playlist, a beautifully patterned throw pillow with fringe, and a weighted sleep mask. Ally lists her Kindle, her espresso machine, and a cozy throw blanket as her essentials.
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