
A Look Back: 100 Years of Christmas Tree Trends
This article provides a comprehensive look at the evolution of Christmas tree decorating trends over the past century, drawing insights from the archives of Better Homes & Gardens magazine. It highlights how historical events, technological advancements, and shifting cultural sentiments have shaped the way Christmas trees are adorned.
The journey begins in the 1920s, characterized by fresh-cut trees, the introduction of electric lights as a safer alternative to candles, and simple, natural decorations like cranberry and popcorn chains. The ideal tree of this era was described as broad, full, and tall, sparkling with delicate, colorful glass balls and tinsel, often topped with an angel or star. The 1930s, marked by the Great Depression, saw a shift towards austerity, with a focus on handmade ornaments and food-based decorations. Readers were encouraged to repurpose materials, like patterned envelope liners, for tree trimmings. The concept of living trees, which could be planted after the holidays, gained popularity, and the modern tree stand was introduced.
The 1940s were heavily influenced by World War II, leading to wartime shortages and a surge in DIY and upcycled decorations. Readers were encouraged to use imagination and ingenuity, transforming household items like tin can lids into ornaments. This period emphasized the sentiment of cheer and tradition over material expense. The post-war 1950s brought an era of optimism and vibrant colors. Shiny Brite ornaments, known for their bright hues and diverse shapes, reached peak popularity. Flocked trees also emerged, with early instructions for DIY flocking. The decade concluded with the introduction of the Evergleam aluminum Christmas tree, a maintenance-free option that quickly became a sensation.
Moving into the 1960s, modernism and individualism took center stage. Readers were encouraged to customize their ornaments using various crafts, reflecting a decorate-my-way mindset. The beloved cartoon ‘A Charlie Brown Christmas’ popularized a diminutive, sparsely branched tree, which remains a trend today. The 1970s marked a turn towards environmental consciousness and natural elements. The article highlights how Christmas trees were chosen to complement existing home decor, and a strong emphasis was placed on homemade trees and non-traditional decorations like macrame wall trees, influenced by America's Bicentennial and a resurgence of handcrafts.
The 1980s embraced maximalism and monochromatic decor, moving away from the earthiness of the previous decade. Christmas trees became a fashion statement, often coordinated with specific color palettes and treated as an interior design element rather than a repository of sentimental memories. The 1990s introduced themed trees and the romantic, lived-in aesthetic of shabby chic. Homeowners decorated with unique items like real waffles and gingerbread cookies. This decade also saw the magazine begin to direct readers to its newly launched website for Christmas tree buying guides.
The 2000s kicked off with practical guides like “Tree Decorating 101,” offering editors' tips for achieving magazine-worthy trees. Simplicity in holiday decor was embraced, featuring traditional color schemes and unfussy, country-style ornaments. The 2010s saw the rise of social media and blogs influencing trends, leading to the resurgence of the 'Charlie Brown' tree silhouette with a more natural, sparse design. Woodland creatures and natural accessories gained popularity, alongside jewel tones for a sophisticated look. The trend of multiple trees, including dedicated kids' trees, also emerged. Finally, the 2020s trends combine elements from the past, with flocked trees and jewel tones making a comeback. Maximalism, driven by a desire for celebration during pandemic isolation, and Grandmillennial style, which reintroduces vintage design elements, are prominent, bringing back classic decorations like Shiny Brites and incorporating plaid and rich, layered aesthetics.
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