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Artforum

Morgan Fisher

Morgan Fisher, throughout his distinguished career, has consistently explored themes of choice, artistic perimeters, and the construction of art, often imbued with a subtle, dry humor. His artistic practice, encompassing films and paintings, typically reveals its underlying structures and the mechanisms that define them through simple frames and leaders. This approach finds an interesting parallel in his father's profession as an unsuccessful manufacturer of prefab houses. Fisher’s father, seeking to add aesthetic appeal to these mass-produced dwellings, engaged color consultant Shepard Vogelgesang to curate paint colors, thereby generating decorative schemes characterized by harmonious combinations. The exhibition features a particular focus on "Exterior and Interior Color Beauty," a 1935 pamphlet produced by General Houses, Inc., displayed prominently at the gallery’s counter. This historical document asserts the profound impact of color beyond mere aesthetics, emphasizing the necessity of expert color knowledge to effectively harness color harmony and contrast. Upon discovering these vintage paint chips within his father’s old pamphlet, Fisher recognized their inherent artistic potential, viewing them as pre-existing paintings. The pamphlet presents a palette of colors including white, crylight green, sky blue, red, leather brown, terra-cotta, and silver gray, with their names meticulously listed within a single artwork. This collection of colors serves as a poignant illustration of an era characterized by limited choices, where individuals often deferred to expert opinions and rationalized decisions that were historically left to chance or personal expression. The available choices were confined to a pre-selected set of colors, presenting a neutral, tasteful, and somewhat anodyne aesthetic. The muted beauty of these organized colors subtly reflects the societal aspiration that design can enhance daily life. Fisher’s artistic intervention involves enlarging these historical paint chips into paintings, rendered with a hard-edged, wry wit that subtly references artists like Sol LeWitt and Blinky Palermo. By leveraging the legacy of an eighty-year-old failed housing venture, Fisher meticulously crafts an art-making process that he pursues with rigorous dedication. Amidst the context of surrendered choice and pre-determined options, Fisher makes a deliberate and aesthetically significant choice to create these soft-hued paintings. This body of work not only interrogates the nature of artistic choice and constraint but also bridges historical design principles with contemporary artistic practice, highlighting the aesthetic and social implications of standardized design and the curated environment. #MorganFisher #ArtExhibition #ColorTheory #PrefabHousing #ArtHistory #ConceptualArt #DesignInfluence #Painting #ArchitecturalHistory #MorganFisher #ArtExhibition #ColorTheory #PrefabHousing #ArtHistory #ConceptualArt #DesignInfluence #Painting #ArchitecturalHistory
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Revisited: Fisher House
Revisited: Fisher House