
Louise Roe Has A Thing for Chairs
Louise Roe, a Danish designer, prefers traditional design methods using pen and paper rather than 3-D renderings, often sculpting models from magazine tear sheets. Her eponymous brand emphasizes organic materials like travertine, steel, glass, and wood, where creativity lies in subtle adjustments to classic proportions to achieve new aesthetic harmony. The business is a family affair, with her oldest son, Emil, serving as brand manager, her husband handling logistics, and her daughter, Sophia, freelancing. Additionally, her younger sons contribute, alongside a dedicated team that includes an assistant skilled in sketching and 3D renderings, and a hands-on sales director. Together, they have expanded the product line into a lifestyle brand featuring a gallery, concept store, and diverse product offerings.
Roe's initial collection was inspired by fashion mood boards, where she learned to create a diverse yet cohesive product line by mixing materials while maintaining a consistent color palette, akin to balancing ingredients in cooking. She started the company alone in 2010, attending local Danish fairs to find buyers and organically growing the brand over time, eventually attracting major retailers like Selfridges. Roe finds inspiration in fashion, particularly the shapes and figures on runways, applying this perspective to objects in her collection to ensure they possess enough visual power to stand alone. She also draws inspiration from architecture, observing both historical and contemporary buildings during her travels, noting details and geometric thinking from architects like Carlo Scarpa, despite his primary use of concrete, a material not typically aligned with her aesthetic.
Her design process involves sketching everything by hand, relying on an assistant for 3D renderings and computer-aided designs. Roe trusts her innate sense of proportion and balance, comparing it to a chef's intuitive use of ingredients. She regularly visits factories, with most production occurring in Portugal and mouth-blown glass in Poland, expressing a deep appreciation for the manual labor involved and asserting that the products, despite their cost, are undervalued given the craftsmanship. Roe champions the use of "honest materials" such as ceramic, stone, and wood, believing they allow the audience to better understand the design. She enjoys challenging hard materials like steel by incorporating soft shapes, and she emphasizes the importance of tactile materials interacting within a space to create a harmonious environment, comparing it to balancing different foods on a plate.
While Roe appreciates natural colors found in the environment, her personal aesthetic and brand palette lean towards neutrals, reflecting a preference for natural, non-artificial elements. This aligns with her personal style, which she describes as classic with a twist, focusing on sensory appeal—visual beauty, pleasant sounds, and good taste—in all aspects of life. In her home, which is minimalistic with few wall hangings, she incorporates vintage chairs and table lamps, collected from sites like Pamono, valuing quality regardless of brand. She also enjoys finding vintage clothing items, such as an old Celine jacket, for their superior quality. Roe recognizes that her design approach, which is more global and daring, might diverge from the conventional interpretation of Danish design, which she perceives as sometimes too focused on coziness and specific materials. She strives to differentiate her brand by creating distinctive products that are memorable as "Louise Roe chairs" rather than merely adding to the market's existing offerings, moving beyond the "fuss about Nordic design" that once emphasized a narrow aesthetic.
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