
The ‘Grandma’ Style Trend For Summer That Southern Women Have Already Mastered
The "coastal grandmother" aesthetic, a lifestyle characterized by seeking joy in the simple things, sophisticated yet comfortable style, and gracious hosting, is making a comeback for summer 2025. This trend, popularized by TikTok user Lex Nicoleta and epitomized by Diane Keaton's character in 'Something's Gotta Give,' resonates strongly with Southern women who have long embraced its core tenets.
The coastal grandmother style transcends age and location, focusing instead on a particular mindset. It involves appreciating fresh flowers, enjoying leisurely activities like walks in a sun-blocking hat, and preparing comforting meals, much like Ina Garten's rotisserie chicken. The aesthetic emphasizes an effortlessly chic presence, a knack for being a welcoming host without stress, and an appreciation for quality over pretense.
Southern women often embody this lifestyle naturally, with their predilection for breezy button-downs, the tradition of sending thank you notes, preparing homemade treats like cheese straws for guests, and spending relaxing afternoons on porches with iced tea. Their approach to life, centered around finding and sharing joy, aligns perfectly with the coastal grandmother's philosophy. Elements such as farm-to-table brunches and cultivating flower gardens are also deeply integrated into both the coastal grandmother aesthetic and Southern culture.
Styling tips for embracing this trend include adopting a relaxed yet curated wardrobe. This means favoring classic staples like comfortable button-downs and a neutral color palette featuring white, tan, black, and shades of blue and green. Designers such as Eileen Fisher, J.Crew, and Everlane are noted as sources of inspiration for this fashion aspect. The home environment should also reflect this calming aesthetic, with elements like jute rugs, white ceramic flower arrangements, rattan accessories, sailboat paintings, ginger jars, candle tapers, and Adirondack chairs. Home decor brands like Serena & Lily, Pottery Barn, and Mainly Baskets Home are suggested for creating this specific ambiance.
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