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The Insider: London-Bred Designer Gives Classic Prospect Heights Brownstone a Dose of British Chic
Interior designer Louisa G. Roeder, who spent her childhood in London’s Chelsea neighborhood, has applied her eclectic, layered, and high-low design philosophy to her own Prospect Heights brownstone. Roeder, who began her design career after friends sought her help with their apartments, emphasizes a style that blends family heirlooms with modern pieces. Her approach to decorating Victorian row houses is informed by her upbringing, resulting in a decor that feels assured and sophisticated.
The 1870 brownstone, purchased by Roeder in 2014, retained much of its original character, including elaborate plasterwork, arched doors, moldings, and marble mantels. The house was in near-pristine condition, minimizing the need for extensive renovation. Key modifications included the creation of a bay window in the kitchen, the addition of a new wood deck, and the installation of a new half-bath adjacent to the master bedroom. Throughout the house, floors were stripped and refinished, and Mitsubishi mini-split air conditioning units were installed for climate control.
While Roeder works with trade resources for her clients, her personal home features many pieces sourced from online platforms such as Craigslist, Etsy, and eBay, reflecting her preference for unique and pre-owned items. Her design aesthetic is distinctly non-minimalist, characterized by a rich layering of furnishings and objects. To prevent the diverse elements from appearing chaotic, she employs a disciplined neutral color palette, which allows the various pieces to coexist harmoniously without overwhelming the space. The designer noted that contrasting colors with numerous objects could feel too busy, hence her choice of muted tones.
Significant updates to the home's aesthetic included painting doors, moldings, and stair treads white, which contributed to a lighter and more contemporary feel. A signature element of Roeder’s style is the layering of kilims and other area rugs over sisal carpets, with one such sisal carpet custom-cut by A-1 Interior Carpets. The parlor, a grand space, is furnished generously across its three sitting areas with mostly secondhand or antique upholstered pieces that have been recovered. This approach aims to create a cozy atmosphere despite the room's scale. Art Deco-era armchairs, for instance, were discovered on eBay and imported from Hungary.
Collaborating with lighting designer Paul Pisanelli of New York Vintage Lighting, whom she met at Brooklyn Flea, Roeder co-designed most of the house’s hanging light fixtures. A notable example is the quirky chandelier in the front parlor, which ingeniously repurposes wooden elements originally used for tin ceiling cornices. The walls are adorned with black-and-white abstracts by Brooklyn artist Eugene Constan, and a framed construction by multi-disciplinary artist David Alekhuogie hangs above other vintage online finds. The rear parlor, shown in a "before" photograph, illustrates the house’s original state. Roeder removed a cabinet that appeared vintage but was not original, selling it and installing a bay window in its place that now overlooks the garden.
In the kitchen, Roeder streamlined the existing counter for a more modern appearance. The dining area features a discontinued dining table from Jayson Home, paired with chairs from IKEA, and white bar stools from Blu Dot. Additional IKEA cabinetry was integrated into the dining space. The master bedroom boasts a custom-designed headboard with upholstered channels in Duralee fabric. Above the mantel in the master bedroom’s sitting area hangs a swimming pool painting by artist Michael Sherman. An upstairs den/TV room functions as a communal living space, accommodating friends whom Roeder rented bedrooms to, an arrangement that has seen no turnover. A guest bathroom received a fresh paint job and a Moroccan rug, with a West Elm shower curtain concealing the original claw foot tub. Finally, a new deck constructed from Trex composite, featuring a steel cable railing, replaced an old, worn deck, and is furnished with bright pink chairs with wicker seats sourced from Industry West.
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