
How Interior Designer Beata Heuman Harmonizes Functionality with Personality
Interior designer Beata Heuman advocates for creating living spaces that are both practical and deeply personal, moving away from overly designed, unattainable aesthetics. Her approach, highlighted in her book "Every Room Should Sing," emphasizes that a home should reflect its owner's personality through small, personal touches like collected knickknacks or a propped postcard. Heuman, who founded her eponymous studio in 2013 after working for Nicky Haslam, rejects the notion of "bad taste," instead encouraging a blend of high-end items with affordable vintage finds, such as a £10 chair paired with marbleized wallpaper.
Key to her philosophy is the idea that good design combines form, function, and personality. Heuman offers several tips for achieving this, starting with the principle that a home should answer the question, "What is home?" for its inhabitant, ensuring it tells their story. She stresses that expense is not a determinant of quality design, encouraging resourcefulness and the use of vintage furniture. Heuman also believes that anything can serve as art, citing examples like a changeable blackboard in a dining area or a green oval blackboard for children's drawings that can also function as a grown-up art piece. She focuses on making ordinary elements extraordinary through attention to detail, such as wardrobes lined with beautiful wallpaper or bespoke bronze handles, creating unexpected moments within the interior.
Heuman's guiding principles include maximizing existing resources, being resourceful, and prioritizing practicality. She considers a house a living entity, with its operational efficiency being its "beating heart," so utility should never be sacrificed for style. She recommends simple additions like door swings for functionality. Embracing texture is another vital aspect, exemplified by her mentor Nicky Haslam's use of oxblood-red sandpaper on walls and her own creative material juxtapositions, such as chicken wire in cupboards or woven wallpaper. When introducing prints, she advises starting small with designs featuring a few colors, like her "Florentine Flowers" fabric, before committing to bolder statements.
Lighting is an area where Heuman believes one should never compromise, as it significantly impacts a room's ambiance. She also encourages individuals to view their interiors as an extension of themselves, fostering confidence in expressing personal taste, much like with fashion or art. She suggests looking to art, such as works by Matisse or Nils Dardel, for color inspiration. The designer champions layering old and new elements, combining bespoke furniture, family heirlooms, antiques, and high-street items to create a beautiful contrast. She challenges conventional wisdom by suggesting that wall color doesn't have to stop at the ceiling, as painting walls and ceilings the same color can create a cozy, dramatic, and cocooning effect. Furthermore, art does not need to be expensive; a cheerful poster can suffice until more significant pieces are acquired.
Heuman strongly advises against adhering to trends, instead advocating for a "childlike mindset" in design—an approach that embraces creativity free from external judgment. She highlights that inspiration is ubiquitous and often found in unexpected places, including novels, and by allowing oneself to be bored, leading to interesting thoughts. Finally, she recommends utilizing all available resources, including social media platforms like Instagram, for discovering creative spaces and designers, such as @8hollandstreet.
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